Europe Vacation Rental Market Size & Outlook, 2023-2030

The vacation rental market in Europe is expected to reach a projected revenue of US$ 38,879.4 million by 2030. A compound annual growth rate of 3.4% is expected of Europe vacation rental market from 2024 to 2030.
Revenue, 2023 (US$M)
$30,708.6
Forecast, 2030 (US$M)
$38,879.4
CAGR, 2024 - 2030
3.4%
Report Coverage
Europe

Europe vacation rental market highlights

  • The Europe vacation rental market generated a revenue of USD 30,708.6 million in 2023.
  • The market is expected to grow at a CAGR of 3.4% from 2024 to 2030.
  • In terms of segment, home was the largest revenue generating rental type in 2023.
  • Resort/Condominium is the most lucrative rental type segment registering the fastest growth during the forecast period.
  • Country-wise, France is expected to register the highest CAGR from 2024 to 2030.


Europe data book summary

Market revenue in 2023USD 30,708.6 million
Market revenue in 2030USD 38,879.4 million
Growth rate3.4% (CAGR from 2023 to 2030)
Largest segmentHome
Fastest growing segmentResort/Condominium
Historical data covered2017 - 2022
Base year for estimation2023
Forecast period covered2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationHome, Apartments, Resort/Condominium
Key market players worldwideAirbnb Inc Ordinary Shares - Class A, Booking Holdings Inc, Expedia Group Inc, MakeMyTrip Ltd, Tripadvisor Inc, Wyndham Destinations, 9flats, Hotelplan Group, Novasol, OYO


Other key industry trends

  • In terms of revenue, Europe region accounted for 34.4% of the global vacation rental market in 2023.
  • Globally, Europe is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 37,391.8 million by 2030.

Home was the largest segment with a revenue share of 48.95% in 2023. Horizon Databook has segmented the Europe vacation rental market based on home, apartments, resort/condominium covering the revenue growth of each sub-segment from 2017 to 2030.


Rising travel connectivity, coupled with rapid penetration of high-speed internet, has made even the most remote places in Europe more accessible to travelers. This is driving the need to explore new, exotic, and exciting locations across the region, thereby fuelling the vacation rental market over the forecast period. Germany, France, the U.K., Italy, and Spain are the largest markets in the region.

Cities like London, Paris, Rome, Moscow, Madrid, Saint Petersburg, Barcelona, Lisbon, Milano, and Batumi have the highest number of vacation rentals in the region.

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Vacation Rental Market Companies

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Europe vacation rental market size, by country, 2017-2030 (US$M)

Europe Vacation Rental Market Outlook Share, 2023 & 2030 (US$M)

Europe vacation rental market size, by country, 2017-2030 (US$M)

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