Asia Pacific Smart Tv Market Size & Outlook, 2024-2030

The smart tv market in Asia Pacific is expected to reach a projected revenue of US$ 194,199.9 million by 2030. A compound annual growth rate of 18.8% is expected of Asia Pacific smart tv market from 2025 to 2030.
Revenue, 2024 (US$M)
$71,586.2
Forecast, 2030 (US$M)
$194,199.9
CAGR, 2025 - 2030
18.8%
Report Coverage
Asia Pacific

Asia Pacific smart tv market, 2018-2030 (US$M)

Asia

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Asia Pacific smart tv market highlights

  • The Asia Pacific smart tv market generated a revenue of USD 71,586.2 million in 2024.
  • The market is expected to grow at a CAGR of 18.1% from 2025 to 2030.
  • In terms of segment, 4k uhd tv was the largest revenue generating resolution in 2024.
  • 4K UHD TV is the most lucrative resolution segment registering the fastest growth during the forecast period.
  • Country-wise, Vietnam is expected to register the highest CAGR from 2025 to 2030.

Asia Pacific data book summary

Market revenue in 2024USD 71,586.2 million
Market revenue in 2030USD 194,199.9 million
Growth rate18.1% (CAGR from 2024 to 2030)
Largest segment4k uhd tv
Fastest growing segment4K UHD TV
Historical data covered2018 - 2023
Base year for estimation2024
Forecast period covered2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentation4K UHD TV, HDTV, Full HD TV, 8K TV
Key market players worldwideHaier Smart Home Co Ltd ADR, Hisense Home Appliances Group Co Ltd Class H, Koninklijke Philips NV, LG Electronics Inc ADR, Panasonic Holdings Corp, Samsung Electronics Co Ltd, Sony Group Corp ADR, Intex Technologies, Sansui Electric Co.Ltd., TVS REGZA Corporation

Other key industry trends

  • In terms of revenue, Asia Pacific region accounted for 39.6% of the global smart tv market in 2024.
  • Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 194,199.9 million by 2030.

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Smart TV Market Companies

Name Profile # Employees HQ Website

Asia Pacific smart tv market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to smart tv market will help companies and investors design strategic landscapes.


4k uhd tv was the largest segment with a revenue share of 55.95% in 2024. Horizon Databook has segmented the Asia Pacific smart tv market based on 4k uhd tv, hdtv, full hd tv, 8k tv covering the revenue growth of each sub-segment from 2018 to 2030.


  • Asia Pacific Smart TV Resolution Outlook (Revenue, USD Million, 2018-2030)
    • 4K UHD TV
    • HDTV
    • Full HD TV
    • 8K TV
  • Asia Pacific Smart TV Screen Size Outlook (Revenue, USD Million, 2018-2030)
    • Below 32 inches
    • 32 to 45 inches
    • 46 to 55 inches
    • 56 to 65 inches
    • Above 65 inches
  • Asia Pacific Smart TV Screen Shape Outlook (Revenue, USD Million, 2018-2030)
    • Flat
    • Curved
  • Asia Pacific Smart TV Operating System Outlook (Revenue, USD Million, 2018-2030)
    • Android TV
    • Tizen
    • WebOS
    • Roku
    • Other
  • Asia Pacific Smart TV Techology Outlook (Revenue, USD Million, 2018-2030)
    • OLED
    • QLED
    • LED
    • Others
  • Asia Pacific Smart TV Distribution Channel Outlook (Revenue, USD Million, 2018-2030)
    • Online
    • Offline

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  • Our clientele includes a mix of smart tv market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of continent-level data and insights on the Asia Pacific smart tv market , including forecasts for subscribers. This continent databook contains high-level insights into Asia Pacific smart tv market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Asia Pacific smart tv market size, by country, 2018-2030 (US$M)

Asia Pacific Smart TV Market Outlook Share, 2024 & 2030 (US$M)

Asia Pacific smart tv market size, by country, 2018-2030 (US$M)

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