U.S. Smart Tv Market Size & Outlook, 2024-2030

The smart tv market in the United States is expected to reach a projected revenue of US$ 90,738.8 million by 2030. A compound annual growth rate of 13.3% is expected of the United States smart tv market from 2025 to 2030.
Revenue, 2024 (US$M)
$44,712.8
Forecast, 2030 (US$M)
$90,738.8
CAGR, 2025 - 2030
13.3%
Report Coverage
U.S.

U.S. smart tv market, 2018-2030 (US$M)

U.S.

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U.S. smart tv market highlights

  • The U.S. smart tv market generated a revenue of USD 44,712.8 million in 2024 and is expected to reach USD 90,738.8 million by 2030.
  • The U.S. market is expected to grow at a CAGR of 12.5% from 2025 to 2030.
  • In terms of segment, 4k uhd tv was the largest revenue generating resolution in 2024.
  • 4K UHD TV is the most lucrative resolution segment registering the fastest growth during the forecast period.

Smart tv market data book summary

Market revenue in 2024USD 44,712.8 million
Market revenue in 2030USD 90,738.8 million
Growth rate12.5% (CAGR from 2024 to 2030)
Largest segment4k uhd tv
Fastest growing segment4K UHD TV
Historical data2018 - 2023
Base year2024
Forecast period2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentation4K UHD TV, HDTV, Full HD TV, 8K TV
Key market players worldwideHaier Smart Home Co Ltd ADR, Hisense Home Appliances Group Co Ltd Class H, Koninklijke Philips NV, LG Electronics Inc ADR, Panasonic Holdings Corp, Samsung Electronics Co Ltd, Sony Group Corp ADR, Intex Technologies, Sansui Electric Co.Ltd., TVS REGZA Corporation

Other key industry trends

  • In terms of revenue, U.S. accounted for 24.7% of the global smart tv market in 2024.
  • Country-wise, China is expected to lead the global market in terms of revenue in 2030.
  • In North America, U.S. smart tv market is projected to lead the regional market in terms of revenue in 2030.
  • Mexico is the fastest growing regional market in North America and is projected to reach USD 4,821.4 million by 2030.

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Smart TV Market Companies

Name Profile # Employees HQ Website

U.S. smart tv market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to smart tv market will help companies and investors design strategic landscapes.


4k uhd tv was the largest segment with a revenue share of 55.78% in 2024. Horizon Databook has segmented the U.S. smart tv market based on 4k uhd tv, hdtv, full hd tv, 8k tv covering the revenue growth of each sub-segment from 2018 to 2030.


  • U.S. Smart TV Resolution Outlook (Revenue, USD Million, 2018-2030)
    • 4K UHD TV
    • HDTV
    • Full HD TV
    • 8K TV
  • U.S. Smart TV Screen Size Outlook (Revenue, USD Million, 2018-2030)
    • Below 32 inches
    • 32 to 45 inches
    • 46 to 55 inches
    • 56 to 65 inches
    • Above 65 inches
  • U.S. Smart TV Screen Shape Outlook (Revenue, USD Million, 2018-2030)
    • Flat
    • Curved
  • U.S. Smart TV Operating System Outlook (Revenue, USD Million, 2018-2030)
    • Android TV
    • Tizen
    • WebOS
    • Roku
    • Other
  • U.S. Smart TV Techology Outlook (Revenue, USD Million, 2018-2030)
    • OLED
    • QLED
    • LED
    • Others
  • U.S. Smart TV Distribution Channel Outlook (Revenue, USD Million, 2018-2030)
    • Online
    • Offline

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Horizon Databook provides a detailed overview of country-level data and insights on the U.S. smart tv market , including forecasts for subscribers. This country databook contains high-level insights into U.S. smart tv market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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U.S. smart tv market size, by resolution, 2018-2030 (US$M)

U.S. Smart TV Market Outlook Share, 2024 & 2030 (US$M)

U.S. smart tv market size, by resolution, 2018-2030 (US$M)

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