Global Smart Tv Market Size & Outlook, 2024-2030
Global smart tv market, 2018-2030 (US$M)
Related Markets
Global smart tv market highlights
- The global smart tv market generated a revenue of USD 180,829.8 million in 2024 and is expected to reach USD 436,376.7 million by 2030.
- The market is expected to grow at a CAGR (2025 - 2030) of 15.8% by 2030.
- In terms of segment, 4k uhd tv accounted for a revenue of USD 101,164.0 million in 2024.
- 4K UHD TV is the most lucrative resolution segment registering the fastest growth during the forecast period.
- In terms of region, Asia Pacific was the largest revenue generating market in 2024.
- Country-wise, U.S. is expected to register the highest CAGR from 2025 to 2030.
Global data book summary
| Market revenue in 2024 | USD 180,829.8 million |
| Market revenue in 2030 | USD 436,376.7 million |
| Growth rate | 15.8% (CAGR from 2024 to 2030) |
| Largest segment | 4k uhd tv |
| Fastest growing segment | 4K UHD TV |
| Historical data covered | 2018 - 2023 |
| Base year for estimation | 2024 |
| Forecast period covered | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | 4K UHD TV, HDTV, Full HD TV, 8K TV |
Other key industry trends
- In terms of revenue, the North America accounted for 27.8% of the global smart tv market in 2024.
- By country, the China is projected to lead the global market in terms of revenue in 2030.
- By country, U.S. is the fastest growing regional market and is projected to reach USD 90,738.8 million by 2030.
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Smart TV Market Scope
Smart TV Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|
Global smart tv market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to smart tv market will help companies and investors design strategic landscapes.
4k uhd tv was the largest segment with a revenue share of 55.94% in 2024. Horizon Databook has segmented the Global smart tv market based on 4k uhd tv, hdtv, full hd tv, 8k tv covering the revenue growth of each sub-segment from 2018 to 2030.
- Global Smart TV Resolution Outlook (Revenue, USD Million, 2018-2030)
- 4K UHD TV
- HDTV
- Full HD TV
- 8K TV
- Global Smart TV Screen Size Outlook (Revenue, USD Million, 2018-2030)
- Below 32 inches
- 32 to 45 inches
- 46 to 55 inches
- 56 to 65 inches
- Above 65 inches
- Global Smart TV Screen Shape Outlook (Revenue, USD Million, 2018-2030)
- Flat
- Curved
- Global Smart TV Operating System Outlook (Revenue, USD Million, 2018-2030)
- Android TV
- Tizen
- WebOS
- Roku
- Other
- Global Smart TV Techology Outlook (Revenue, USD Million, 2018-2030)
- OLED
- QLED
- LED
- Others
- Global Smart TV Distribution Channel Outlook (Revenue, USD Million, 2018-2030)
- Online
- Offline
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Our clientele includes a mix of smart tv market companies, investment firms, advisory firms & academic institutions.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of global-level data and insights on the Global smart tv market , including forecasts for subscribers. This global databook contains high-level insights into Global smart tv market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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Global smart tv market size, by regions, 2018-2030 (US$M)
Top 10 countries: Smart tv market size, 2024 (US$M)
Global smart tv market share, by resolution, 2024 & 2030 (%, US$M)
Smart tv market: Opportunity assessment by country
Global smart tv market, by region, 2024 (US$M)
| Resolution | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | 2029 | 2030 | CAGR |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| North America | 36,711.9 | 37,978.9 | 40,254.8 | 41,567.0 | 43,645.5 | 46,499.7 | 50,333.0 | 54,804.2 | 60,304.8 | 67,178.4 | 76,061.7 | 87,538.7 | 102,661.1 | 11.0% |
| Europe | 23,265.7 | 24,562.4 | 26,532.6 | 27,889.5 | 29,780.2 | 32,237.4 | 35,429.0 | 39,141.3 | 43,676.3 | 49,315.9 | 56,572.5 | 65,942.8 | 78,301.5 | 12.3% |
| Asia Pacific | 36,654.4 | 40,546.3 | 45,773.1 | 50,175.3 | 55,771.8 | 62,751.1 | 71,586.2 | 82,002.9 | 94,785.4 | 110,769.0 | 131,417.6 | 158,326.4 | 194,199.9 | 15.5% |
| Latin America | 7,479.9 | 8,203.6 | 9,184.2 | 9,985.9 | 11,011.7 | 12,293.6 | 13,917.9 | 15,824.4 | 18,157.5 | 21,067.4 | 24,818.8 | 29,694.3 | 36,175.4 | 14.8% |
| MEA | 5,162.0 | 5,648.7 | 6,314.6 | 6,860.1 | 7,562.4 | 8,443.7 | 9,563.7 | 10,881.8 | 12,498.3 | 14,518.2 | 17,126.2 | 20,520.6 | 25,039.0 | 14.9% |
| Overall | 109,273.8 | 116,939.9 | 128,059.3 | 136,477.8 | 147,771.7 | 162,225.4 | 180,829.8 | 202,654.6 | 229,422.3 | 262,848.9 | 305,996.8 | 362,022.8 | 436,376.7 | 13.6% |
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