Italy Smart Tv Market Size & Outlook, 2024-2030

The smart tv market in Italy is expected to reach a projected revenue of US$ 6,487.3 million by 2030. A compound annual growth rate of 10.5% is expected of Italy smart tv market from 2025 to 2030.
Revenue, 2024 (US$M)
$3,566.8
Forecast, 2030 (US$M)
$6,487.3
CAGR, 2025 - 2030
10.5%
Report Coverage
Italy

Italy smart tv market highlights

  • The Italy smart tv market generated a revenue of USD 3,566.8 million in 2024 and is expected to reach USD 6,487.3 million by 2030.
  • The Italy market is expected to grow at a CAGR of 10.5% from 2025 to 2030.
  • In terms of segment, full hd tv was the largest revenue generating resolution in 2024.
  • 8K TV is the most lucrative resolution segment registering the fastest growth during the forecast period.

Smart tv market data book summary

Market revenue in 2024USD 3,566.8 million
Market revenue in 2030USD 6,487.3 million
Growth rate10.5% (CAGR from 2024 to 2030)
Largest segmentFull hd tv
Fastest growing segment8K TV
Historical data2018 - 2023
Base year2024
Forecast period2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentation4K UHD TV, HDTV, Full HD TV, 8K TV
Key market players worldwideHaier Smart Home Co Ltd ADR, Hisense Home Appliances Group Co Ltd Class H, Koninklijke Philips NV, LG Electronics Inc ADR, Panasonic Holdings Corp, Samsung Electronics Co Ltd, Sony Group Corp ADR, Intex Technologies, Sansui Electric Co.Ltd., TVS REGZA Corporation

Other key industry trends

  • In terms of revenue, Italy accounted for 1.6% of the global smart tv market in 2024.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Europe, Russia smart tv market is projected to lead the regional market in terms of revenue in 2030.
  • Nordic Countries is the fastest growing regional market in Europe and is projected to reach USD 6,330.5 million by 2030.

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Smart TV Market Companies

Name Profile # Employees HQ Website

Italy smart tv market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to smart tv market will help companies and investors design strategic landscapes.


Full hd tv was the largest segment with a revenue share of 41.55% in 2024. Horizon Databook has segmented the Italy smart tv market based on 4k uhd tv, hdtv, full hd tv, 8k tv covering the revenue growth of each sub-segment from 2018 to 2030.


  • Italy Smart TV Resolution Outlook (Revenue, USD Million, 2018-2030)
    • 4K UHD TV
    • HDTV
    • Full HD TV
    • 8K TV
  • Italy Smart TV Screen Size Outlook (Revenue, USD Million, 2018-2030)
    • Below 32 inches
    • 32 to 45 inches
    • 46 to 55 inches
    • 56 to 65 inches
    • Above 65 inches
  • Italy Smart TV Screen Shape Outlook (Revenue, USD Million, 2018-2030)
    • Flat
    • Curved
  • Italy Smart TV Operating System Outlook (Revenue, USD Million, 2018-2030)
    • Android TV
    • Tizen
    • WebOS
    • Roku
    • Other
  • Italy Smart TV Techology Outlook (Revenue, USD Million, 2018-2030)
    • OLED
    • QLED
    • LED
    • Others
  • Italy Smart TV Distribution Channel Outlook (Revenue, USD Million, 2018-2030)
    • Online
    • Offline

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Horizon Databook provides a detailed overview of country-level data and insights on the Italy smart tv market , including forecasts for subscribers. This country databook contains high-level insights into Italy smart tv market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Italy smart tv market size, by screen size, 2018-2030 (US$M)

Italy Smart TV Market Outlook Share, 2024 & 2030 (US$M)

Italy smart tv market size, by screen size, 2018-2030 (US$M)

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