U.S. Manga Market Size & Outlook, 2023-2030

The manga market in the United States is expected to reach a projected revenue of US$ 3,709.9 million by 2030. A compound annual growth rate of 22.7% is expected of the United States manga market from 2024 to 2030.
Revenue, 2023 (US$M)
$887.3
Forecast, 2030 (US$M)
$3,709.9
CAGR, 2024 - 2030
22.7%
Report Coverage
U.S.

U.S. manga market highlights

  • The U.S. manga market generated a revenue of USD 887.3 million in 2023 and is expected to reach USD 3,709.9 million by 2030.
  • The U.S. market is expected to grow at a CAGR of 22.7% from 2024 to 2030.
  • In terms of segment, action & adventure was the largest revenue generating genre in 2023.
  • Romance & Drama is the most lucrative genre segment registering the fastest growth during the forecast period.


Manga market data book summary

Market revenue in 2023USD 887.3 million
Market revenue in 2030USD 3,709.9 million
Growth rate22.7% (CAGR from 2023 to 2030)
Largest segmentAction & adventure
Fastest growing segmentRomance & Drama
Historical data2018 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationAction & Adventure, Sci-Fi & Fantasy, Romance & Drama, Sports
Key market players worldwideBilibili Inc ADR, Kadokawa Corp, Media Do Co Ltd, Akita Shoten, Bungeishunju, Good Smile Company, Houbunsha, Kodansha, 7Seas Entertainment, Shogakukan, Shueisha, VIZ Media, Yen Press


Other key industry trends

  • In terms of revenue, U.S. accounted for 6.5% of the global manga market in 2023.
  • Country-wise, Japan is expected to lead the global market in terms of revenue in 2030.
  • In North America, U.S. manga market is projected to lead the regional market in terms of revenue in 2030.
  • U.S. is the fastest growing regional market in North America and is projected to reach USD 3,709.9 million by 2030.

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Manga Market Companies

Name Profile # Employees HQ Website

U.S. manga market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to manga market will help companies and investors design strategic landscapes.


Action & adventure was the largest segment with a revenue share of 32.69% in 2023. Horizon Databook has segmented the U.S. manga market based on action & adventure, sci-fi & fantasy, romance & drama, sports covering the revenue growth of each sub-segment from 2018 to 2030.


The manga market in U.S. is expected to grow at a CAGR of 22.7% between 2023 and 2030 owing to strong presence of comic bookstores contributing to heightened product sales in the country.

The demand for manga has been high in the U.S. over the years, leading to a considerable rise in the manga licensing publishers and production of comics. An example of manga licensing publishers in America is the massive anime company Funimation.

This company specializes in the dubbing and distribution of Japanese animations. Moreover, the increasing number of anime conventions, attracting a large fanbase across the country is favoring the growth of U.S. manga market further.

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Target buyers of U.S. manga market databook

  • Our clientele includes a mix of manga market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of country-level data and insights on the U.S. manga market , including forecasts for subscribers. This country databook contains high-level insights into U.S. manga market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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U.S. manga market size, by genre, 2018-2030 (US$M)

U.S. Manga Market Outlook Share, 2023 & 2030 (US$M)

U.S. manga market size, by genre, 2018-2030 (US$M)

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