Japan Manga Market Size & Outlook, 2023-2030

The manga market in Japan is expected to reach a projected revenue of US$ 19,306.3 million by 2030. A compound annual growth rate of 15.4% is expected of Japan manga market from 2024 to 2030.
Revenue, 2023 (US$M)
$7,091.7
Forecast, 2030 (US$M)
$19,306.3
CAGR, 2024 - 2030
15.4%
Report Coverage
Japan

Japan manga market highlights

  • The Japan manga market generated a revenue of USD 7,091.7 million in 2023 and is expected to reach USD 19,306.3 million by 2030.
  • The Japan market is expected to grow at a CAGR of 15.4% from 2024 to 2030.
  • In terms of segment, action & adventure was the largest revenue generating genre in 2023.
  • Sci-Fi & Fantasy is the most lucrative genre segment registering the fastest growth during the forecast period.


Manga market data book summary

Market revenue in 2023USD 7,091.7 million
Market revenue in 2030USD 19,306.3 million
Growth rate15.4% (CAGR from 2023 to 2030)
Largest segmentAction & adventure
Fastest growing segmentSci-Fi & Fantasy
Historical data2018 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationAction & Adventure, Sci-Fi & Fantasy, Romance & Drama, Sports
Key market players worldwideBilibili Inc ADR, Kadokawa Corp, Media Do Co Ltd, Akita Shoten, Bungeishunju, Good Smile Company, Houbunsha, Kodansha, 7Seas Entertainment, Shogakukan, Shueisha, VIZ Media, Yen Press


Other key industry trends

  • In terms of revenue, Japan accounted for 51.8% of the global manga market in 2023.
  • Country-wise, Japan is expected to lead the global market in terms of revenue in 2030.
  • In Asia Pacific, Japan manga market is projected to lead the regional market in terms of revenue in 2030.
  • India is the fastest growing regional market in Asia Pacific and is projected to reach USD 263.9 million by 2030.

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Manga Market Companies

Name Profile # Employees HQ Website

Japan manga market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to manga market will help companies and investors design strategic landscapes.


Action & adventure was the largest segment with a revenue share of 34.59% in 2023. Horizon Databook has segmented the Japan manga market based on action & adventure, sci-fi & fantasy, romance & drama, sports covering the revenue growth of each sub-segment from 2018 to 2030.


Japan is known as the home of anime and manga, and some of the market leaders are in Japan. The country covers a wide range of genres, catering to various age groups and interests. This diversity keeps readers engaged and attracts a broad demographic, which is driving the manga market in the country.

For instance, in 2023, Blue Lock, the football manga by Yusuke Nomura, has been leading the chart of bestselling manga to date, which accumulated a total sales number of over 10 million.

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Target buyers of Japan manga market databook

  • Our clientele includes a mix of manga market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of country-level data and insights on the Japan manga market , including forecasts for subscribers. This country databook contains high-level insights into Japan manga market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Japan manga market size, by genre, 2018-2030 (US$M)

Japan Manga Market Outlook Share, 2023 & 2030 (US$M)

Japan manga market size, by genre, 2018-2030 (US$M)

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