Italy Manga Market Size & Outlook, 2023-2030

The manga market in Italy is expected to reach a projected revenue of US$ 102.5 million by 2030. A compound annual growth rate of 17.9% is expected of Italy manga market from 2024 to 2030.
Revenue, 2023 (US$M)
$32.3
Forecast, 2030 (US$M)
$102.5
CAGR, 2024 - 2030
17.9%
Report Coverage
Italy

Italy manga market highlights

  • The Italy manga market generated a revenue of USD 32.3 million in 2023 and is expected to reach USD 102.5 million by 2030.
  • The Italy market is expected to grow at a CAGR of 17.9% from 2024 to 2030.
  • In terms of segment, action & adventure was the largest revenue generating genre in 2023.
  • Sports is the most lucrative genre segment registering the fastest growth during the forecast period.


Manga market data book summary

Market revenue in 2023USD 32.3 million
Market revenue in 2030USD 102.5 million
Growth rate17.9% (CAGR from 2023 to 2030)
Largest segmentAction & adventure
Fastest growing segmentSports
Historical data2018 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationAction & Adventure, Sci-Fi & Fantasy, Romance & Drama, Sports
Key market players worldwideBilibili Inc ADR, Kadokawa Corp, Media Do Co Ltd, Akita Shoten, Bungeishunju, Good Smile Company, Houbunsha, Kodansha, 7Seas Entertainment, Shogakukan, Shueisha, VIZ Media, Yen Press


Other key industry trends

  • In terms of revenue, Italy accounted for 0.2% of the global manga market in 2023.
  • Country-wise, Japan is expected to lead the global market in terms of revenue in 2030.
  • In Europe, UK manga market is projected to lead the regional market in terms of revenue in 2030.
  • Germany is the fastest growing regional market in Europe and is projected to reach USD 249.6 million by 2030.

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Manga Market Companies

Name Profile # Employees HQ Website

Italy manga market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to manga market will help companies and investors design strategic landscapes.


Action & adventure was the largest segment with a revenue share of 35.6% in 2023. Horizon Databook has segmented the Italy manga market based on action & adventure, sci-fi & fantasy, romance & drama, sports covering the revenue growth of each sub-segment from 2018 to 2030.


This surge can be credited to the increased availability of Italian translations on the online platforms like MangaPlus, as well as across the physical outlets. These outlets allow the readers to obtain their favorite manga titles and even join clubs or events dedicated to them.

The growing prominence of streaming services and availability of classic manga titles such as Naruto and Dragonball Z is contributing to the demand for manga in Italy. Additionally, global conventions like Lucca Comics & Games have creating considerable awareness for manga culture in the country.

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Target buyers of Italy manga market databook

  • Our clientele includes a mix of manga market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of country-level data and insights on the Italy manga market , including forecasts for subscribers. This country databook contains high-level insights into Italy manga market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Italy manga market size, by genre, 2018-2030 (US$M)

Italy Manga Market Outlook Share, 2023 & 2030 (US$M)

Italy manga market size, by genre, 2018-2030 (US$M)

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