China Manga Market Size & Outlook, 2023-2030

The manga market in China is expected to reach a projected revenue of US$ 8,370.5 million by 2030. A compound annual growth rate of 18.1% is expected of China manga market from 2024 to 2030.
Revenue, 2023 (US$M)
$2,617.4
Forecast, 2030 (US$M)
$8,370.5
CAGR, 2024 - 2030
18.1%
Report Coverage
China

China manga market highlights

  • The China manga market generated a revenue of USD 2,617.4 million in 2023 and is expected to reach USD 8,370.5 million by 2030.
  • The China market is expected to grow at a CAGR of 18.1% from 2024 to 2030.
  • In terms of segment, action & adventure was the largest revenue generating genre in 2023.
  • Romance & Drama is the most lucrative genre segment registering the fastest growth during the forecast period.


Manga market data book summary

Market revenue in 2023USD 2,617.4 million
Market revenue in 2030USD 8,370.5 million
Growth rate18.1% (CAGR from 2023 to 2030)
Largest segmentAction & adventure
Fastest growing segmentRomance & Drama
Historical data2018 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationAction & Adventure, Sci-Fi & Fantasy, Romance & Drama, Sports
Key market players worldwideBilibili Inc ADR, Kadokawa Corp, Media Do Co Ltd, Akita Shoten, Bungeishunju, Good Smile Company, Houbunsha, Kodansha, 7Seas Entertainment, Shogakukan, Shueisha, VIZ Media, Yen Press


Other key industry trends

  • In terms of revenue, China accounted for 19.1% of the global manga market in 2023.
  • Country-wise, Japan is expected to lead the global market in terms of revenue in 2030.
  • In Asia Pacific, Japan manga market is projected to lead the regional market in terms of revenue in 2030.
  • India is the fastest growing regional market in Asia Pacific and is projected to reach USD 263.9 million by 2030.

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Manga Market Companies

Name Profile # Employees HQ Website

China manga market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to manga market will help companies and investors design strategic landscapes.


Action & adventure was the largest segment with a revenue share of 33.72% in 2023. Horizon Databook has segmented the China manga market based on action & adventure, sci-fi & fantasy, romance & drama, sports covering the revenue growth of each sub-segment from 2018 to 2030.


The increased readership for manga driven by the availability of various renowned publishers, online content, streaming platforms, etc., is favoring the market growth in the country. Moreover, several large-scale conventions are conducted in China that brings together the anime and manga fans.

These events offer different publications and merchandise which further instigates the demand for manga, thereby driving the market growth. 

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Target buyers of China manga market databook

  • Our clientele includes a mix of manga market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of country-level data and insights on the China manga market , including forecasts for subscribers. This country databook contains high-level insights into China manga market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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China manga market size, by genre, 2018-2030 (US$M)

China Manga Market Outlook Share, 2023 & 2030 (US$M)

China manga market size, by genre, 2018-2030 (US$M)

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