Women's Sports And Swimwear Market Size, Share & Trend Analysis Report By Fiber (Cotton, Polyester, Cellulosic, Nylon), By Distribution Channel (Offline, Online), By Region, And Segment Forecasts, 2022 - 2028

Report Summary

The global women’s sports and swimwear market size was valued at USD 132.48 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 6.0% from 2022 to 2028. This growth can be attributed to the factors such as the increasing number of sports participants, rising per capita income, and purchasing power. Additionally, the increasing number of global as well as regional competitions are contributing to the growth of this market. Moreover, apparel manufacturers are adopting automatic machines to increase production and at the same time trying to reduce the cost associated with it. Apparel manufacturers are focusing on increasing their customer base by reaching them in different ways such as through e-commerce platforms and offering discount schemes.

During the COVID-19 pandemic and lockdown situation, governments of various countries restricted or citizens prefer to stay at home as a precautionary measure. Various global, regional, and country-level sports events were canceled across the world. Moreover, sports training centers and public grounds were closed. Due to this, the market experienced a shortfall in the sales of apparel due to restricted production, disturbed supply chains, and reduced demand. Considering this short slack in market revenue, it is expected that the sector will soon witness healthy growth in the upcoming years.

The women’s sports & swimwear are used while playing & swimming and are made from various type of fabrics such as cotton, polyester, cellulosic, and nylon. Considering comfort and styles, sports & swimwear are available in different sleeve lengths, necklines, colors, fibers, and designs. These products are used to wear while playing multiple sports such as football, cricket, tennis, and many more.

The rise in the growth of swimming clubs and pools and other associated activities coupled with increasing demand for luxury swimwear is expected to drive the market. Moreover, activewear or sportswear provides movement flexibility and is comfortable, which is increasing their adoption thus boosting the market growth over the forecast period. Furthermore, various benefits associated with sports & swimwear such as static resistance, thermal resistance, quick-drying, and others are increasing its usage among the consumers and hence driving the market expansion.

The increasing awareness of consumers towards sportswear and swimwear with the changing trends of fashion is fueling the market growth. In addition, the internet is acting as a key influencer among the global young population. The usage of social networking sites and e-commerce is increasing among the young population due to which sportswear and swimwear are gaining popularity among them and thus propelling the market growth.

Advancement of technology for the manufacturing of sports & swimwear along with product innovation is highly occurring. Moreover, manufacturers are constantly trying to add value-added features to their products and make them more comfortable which is expected to create lucrative opportunities for the market in the coming years. They are also adopting various promotional activities such as campaigns, advertisements, and others in order to generate brand awareness among the users which is expected to contribute to the expansion. However, a high-cost requirement for raw materials and the high cost of designing the products is expected to restrain the market. Furthermore, the availability of products at low cost by local brands is further anticipated to hinder the market growth over the forecast period.

Distribution Channel Insights

Offline distribution channel contributed to a larger market share of over 75% in 2021. Offline channels include exclusive stores, hypermarkets and supermarkets, and retail stores. Manufacturers and marketers use the traditional retail channel for more sales. The segment includes organized retail channels which are more customer-oriented and provide better services by selling a variety of apparel directly to the end-users. Additionally, these stores provide a choice of physical verification and trials & facility of products to the end-users, thus contributing to the market revenue.

The online distribution channel is forecasted to register a faster growth of a CAGR of 7.2% from 2022 to 2028. The major factors supporting the growth of this segment are authentic online shopping portals, increasing internet penetration, rising usage of smart devices, availability of economical products when compared to offline channels, and hassle-free payment options provided by e-commerce companies.

Fiber Insights

The polyester segment dominated the market and contributed to the largest revenue share in the global market, of over 55% in 2021, and is forecast to grow with a CAGR of 5.7% from 2022 to 2028. Polyester is a synthetic type of fiber that contains compounds of the ester functional group. This fiber is obtained from petroleum and is one of the most popular fibers in the textile industry across the globe. This fiber is durable and relatively more economic material used for manufacturing apparel products. Consumers prefer apparel made from polyester fiber, as it is resistant to all types of environmental conditions. With all these benefits, polyester is consumed the most for making apparel in the textile industry.

The cotton segment is expected to register the fastest CAGR of 7.0% over the forecast period. The growth of the segment is attributed to the increasing usage of cotton as a material for product manufacturing. Cotton helps in better odor management and does not hold odors or foul smells and provides better breathability thus contributing to the segment growth. The nylon segment is forecast to grow with the 2^nd highest CAGR of 6.6% from 2022 to 2028. This fiber has good strength and resistance with elastic features. Additionally, this fiber is resistant to sunlight. This fiber is one of the most cost-effective, as it is readily available. Being durable and long-lasting fiber, nylon is popular in the sports apparel industry. It is expected that the demand for the product will witness momentous growth during the forecast period.

Regional Insights

Asia Pacific is forecast to grow with the highest CAGR of 7.0% from 2022 to 2028. China and India are positively contributing to the growth of the market. With the largest growing population and increasing disposable income, the region is witnessing huge demand for apparels. Thus, the region is forecast to grow with the highest CAGR during the forecast period.

Europe contributed the largest market share of over 35% in 2021. Well-developed economic countries such as Germany, the U.K., and France are positively contributing to the market revenue. Financially independent population, higher per capita income, and changing fashion trends are major factors expected to impact the growth of the market in this region. Thus, this region contributes most to the market revenue.

North America held the second-largest market share in 2021 and is expected to grow at a considerable CAGR over the forecast period. The growth of the region is attributed to growing awareness of health which leads to increased adoption of sportswear and swimwear for respective purposes. moreover, the rising population in the region coupled with the introduction of new and innovative products is further driving the market growth in the region.

Key Companies & Market Share Insights

The women’s sports & swimwear market is characterized by the presence of various well-established players and several small and medium players. Vendors are focusing on product launches to meet consumers’ expectations with changing fashion consciousness. Additionally, vendors are trying to innovate new preservative techniques to increase the durability of the product. Moreover, vendors are expanding their reach across the globe. Such initiatives are expected to boost the adoption rate of the products among consumers.

These key market players are undertaking major business initiatives such as mergers and acquisitions, partnerships, agreements, the launch of new, innovative, and sustainable products, and others. In June 2021, Adidas launched Full Coverage Swimwear for Women named "Beyond the Surface" which is the company's first. This swimwear collection was launched due to cultural reasons as well as for those who demanded the need for swimwear with full coverage. Moreover, in April 2021, Nike launched a sustainable swimwear collection named " Icon Collection" which is made with more than 85% of sustainable trims and fabrics. In addition, in February 2017, Adidas formed a partnership with Parley and launched a swimwear range manufactured from recycled plastics obtained from the ocean. Some of the prominent players in the global women’s sports and swimwear market include:

• Nike, Inc.

• Adidas AG

• Puma SE

• Under Armour, Inc.

• New Balance, Inc.

• Lululemon Athletica, Inc.

• Columbia Sportswear Company

• Asics Corporation

• Fila Korea Corporation

• Adidas AG

Women’s Sports And Swimwear Market Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2028. For this study, Grand View Research has segmented the global women’s sports and swimwear market based on fiber, distribution channel, and region:

• Fiber Outlook (Revenue, USD Million, 2017 - 2028)

  • Cotton

  • Polyester

  • Cellulosic

  • Nylon

• Distribution Channel Outlook (Revenue, USD Million, 2017 - 2028)

  • Offline

  • Online

• Regional Outlook (Revenue, USD Million, 2017 - 2028)

  • North America

    • U.S.

  • Europe

    • Germany

    • France

    • U.K.

  • Asia Pacific

    • China

    • India

  • Central & South America

    • Brazil

  • Middle East & Africa

    • South Africa