Market Research Blogs

World Children’s Day (WCD) is marked on November 20th as a call to action for communities, schools, institutions, businesses and sports to underpin children’s rights and engage with them. The theme for WCD 2024 is “Listen to the Future,” emphasizing challenges-climate change, conflict and disruptive technology-that are a threat to children’s future. 

World Vasectomy Day is observed on the third Friday of November every year, this year on November 15th. The day marks a global initiative aimed at promoting male involvement in family planning, further raising awareness about the importance of vasectomy as a safe and effective method for male contraception. This year, as we commemorate this significant event, it is crucial to delve deeper into the procedure and its role in modern reproductive healthcare and also burst the myths around vasectomy, particularly in the context of growing global health challenges such as the aging population and chronic diseases. 

World Pneumonia Day is observed on November 12th every year to spread awareness about the lethal nature of pneumonia. A common misconception in our society is that pneumonia is similar to upper respiratory tract infection (URI), also known as the common cold. However, pneumonia is quite dangerous and can be life-threatening. According to the American Lung Association, more than a million people are hospitalized each year due to pneumonia, and over fifty thousand deaths are caused by this disease. The disease is the single biggest reason for morbidity and mortality in adults. 

November 6^th is the day on the calendar that invites everyone to celebrate International Stress Awareness Day, reflect on stress management and overcome the stigma of mental health issues. The practice and lessons adopted on this day are extended throughout the year to create a supportive workplace amidst soaring depression cases. The WHO notes that around 280 million people globally suffer from depression, while over 700,000 people succumb to suicide every year.

The world celebrates International Stuttering Awareness Day on October 22^nd every year to raise awareness about stuttering and remove the stigma about the condition. Stutters often become the victim of bullying and exclusion from activities, leading to stress, depression, social anxiety, communication problems and lower self-esteem. Stammering may be neurological and it can vary based on individuals; it can be hereditary, too. An article published on BBC in October 2022 inferred that around 70 million people stammer globally.

The in vitro diagnostics (IVD) market has emerged as a game-changer in the global diagnostic industry, transforming how healthcare professionals detect, monitor, and manage diseases. IVD refers to medical diagnostic tests conducted outside a living organism, typically involving blood, tissue, or other bodily fluid samples. 

The entire month of October-Pink Month-is dedicated to Breast Cancer Awareness; in doing so, October 15^th is revered as World Breast Health Day. The day holds significance to raise awareness among women that lifestyle factors play an invaluable role in the early detection and prevention of breast cancer. The urgency in addressing women’s health to break the barriers and enhance health outcomes amidst soaring cancer cases puts a premium on breast health day.

World Mental Health Day is observed on October 10th, and this year, a special focus is on mental health at the workplace. Tsuyoshi Akiyama, the president of the World Federation for Mental Health (WFMH), announced this year's theme, which was chosen through global voting: "It is Time to Prioritize Mental Health in the Workplace."

People across the globe mark October 6 as World Cerebral Palsy Day (World CP Day) to celebrate the achievements, resilience and diversity of those living with the condition. The movement ensures children and adults with CP have the same rights, opportunities and access as everyone else. The theme for this year’s World CP Day is #UniquelyCP. The call to action of the 2024 theme is to overcome stereotypes by celebrating the personality and individuality of the community. 

Growing plastic usage has created a long-term environmental problem in the form of plastic waste. Rising awareness concerning ecological hazards is boosting people to take on the responsibility of reducing their contribution to the plastic problem. Subsequently, an enormous number of shoppers across the globe have initiated casting out single-use plastic-based products, mainly water bottles, and replacing them with reusable water bottles.

World Alzheimer's Day, a part of Alzheimer's Month, is celebrated every September 21^st to redress stigma and raise awareness about Alzheimer's disease (AD) and other dementia. The 2024 campaign centers around the theme: “Time to act on dementia, Time to act on Alzheimer’s.” Alzheimer’s Disease International (ADI) urges challenging the perception that dementia is part of normal aging. The 2024 theme is an apt reminder of the significance of a dementia-friendly society.

The world has come together to celebrate the International Day of Sign Languages on September 23, 2024, to protect the diversity and linguistic identity of deaf people and other sign language users. The World Federation of the Deaf (WFD) proposed the idea for the Day to commemorate the date the WFD was established in 1951. According to the WFD, there are around 70 million deaf people globally. 

World Ozone Day is held on September 16 every year to commemorate the inking of the Montreal Protocol (in 1987) on Substances that Deplete the Ozone Layer. Ever since the UN General Assembly adopted it in 1994, the world has come on the same page to remind people about the significance of ozone for life on Earth and the need to protect the ozone layer for future generations. 

World Suicide Prevention Day is celebrated on September 10 every year to address self-harm and suicide, raise awareness, reduce stigma, emphasize efforts to provide treatment and remember those affected by suicide. Over 720,000 people take their own lives every year, according to the World Health Organization, while North America has the highest suicide rate in the subregion in the Americas. The prevalence of stigma can lead to discrimination, shame, isolation, self-doubt and rejection. The good news is that suicide is preventable.

International Literacy Day takes place every year on September 8^th to raise awareness to create a more literate, peaceful, just and sustainable society. Under the aegis of UNESCO who pioneered International Literacy Day (ILD) in 1967, the revered day of September 8^th 2024 will be celebrated under the theme   “Promoting multilingual education: Literacy for mutual understanding and peace.” Nevertheless, multilingualism, empowered by advanced technologies, engineers socio-economic, pedagogical and cognitive benefits for education and literacy development.

International Organ Donation Day is celebrated every year on August 13^th to raise awareness about the significance of organ donation. Organ donation can save the lives of people suffering from chronic diseases, such as heart, lungs, pancreas, kidneys and eyes. Morbidity and mortality lingering with organ failure alludes to the importance of encouraging conversation, addressing organ shortage and busting myths surrounding donation. Unfortunately, not everyone who needs an organ gets one in time. Health Resources and Services Administration (HRSA) notes that 17 people lose their lives each day waiting for an organ transplant, while every donor can improve more than 75 lives and save 8.

In today's marketing landscape, personalization is no longer enough. Consumers expect brands to understand their individual needs and preferences and to deliver experiences that are tailored just for them. This is where AI in hyper-personalization comes in.

World Lung Cancer Day, observed every year on August 1 since its inception in 2012, creates awareness and promotes overall lung health. The day throws light on the need to derail the growth of lung cancer, find a cure for the lethal disease and enhance access to early detection, screening, quality care, treatment and palliative care.

More than 304 million people lived with chronic viral hepatitis B and C globally in 2022, while around 1.3 million people succumbed to the viral infection during the year, infers WHO. Viral hepatitis infection, often ignored and treatment delayed, can lead to liver disease, cancer and even death. Hepatitis can be caused by viruses, germs, some medicines, diseases and heavy alcohol use.

Human ingenuity and sustainability have carved out a niche in green chemistry; challenges and opportunities lie ahead for businesses to achieve Sustainable Development Goals (SDGs). Inevitably, sustainable chemistry is a primary force behind research (on products, processes and materials) and the circular economy. Chemists, researchers, and manufacturers are striving to reduce material, waste, and energy use, use renewable feedstocks, and minimize or eliminate hazards and risks.