Market Research Blogs

The world celebrates International Stuttering Awareness Day on October 22^nd every year to raise awareness about stuttering and remove the stigma about the condition. Stutters often become the victim of bullying and exclusion from activities, leading to stress, depression, social anxiety, communication problems and lower self-esteem. Stammering may be neurological and it can vary based on individuals; it can be hereditary, too. An article published on BBC in October 2022 inferred that around 70 million people stammer globally.

The in vitro diagnostics (IVD) market has emerged as a game-changer in the global diagnostic industry, transforming how healthcare professionals detect, monitor, and manage diseases. IVD refers to medical diagnostic tests conducted outside a living organism, typically involving blood, tissue, or other bodily fluid samples. 

The entire month of October-Pink Month-is dedicated to Breast Cancer Awareness; in doing so, October 15^th is revered as World Breast Health Day. The day holds significance to raise awareness among women that lifestyle factors play an invaluable role in the early detection and prevention of breast cancer. The urgency in addressing women’s health to break the barriers and enhance health outcomes amidst soaring cancer cases puts a premium on breast health day.

World Mental Health Day is observed on October 10th, and this year, a special focus is on mental health at the workplace. Tsuyoshi Akiyama, the president of the World Federation for Mental Health (WFMH), announced this year's theme, which was chosen through global voting: "It is Time to Prioritize Mental Health in the Workplace."

People across the globe mark October 6 as World Cerebral Palsy Day (World CP Day) to celebrate the achievements, resilience and diversity of those living with the condition. The movement ensures children and adults with CP have the same rights, opportunities and access as everyone else. The theme for this year’s World CP Day is #UniquelyCP. The call to action of the 2024 theme is to overcome stereotypes by celebrating the personality and individuality of the community. 

Growing plastic usage has created a long-term environmental problem in the form of plastic waste. Rising awareness concerning ecological hazards is boosting people to take on the responsibility of reducing their contribution to the plastic problem. Subsequently, an enormous number of shoppers across the globe have initiated casting out single-use plastic-based products, mainly water bottles, and replacing them with reusable water bottles.

World Alzheimer's Day, a part of Alzheimer's Month, is celebrated every September 21^st to redress stigma and raise awareness about Alzheimer's disease (AD) and other dementia. The 2024 campaign centers around the theme: “Time to act on dementia, Time to act on Alzheimer’s.” Alzheimer’s Disease International (ADI) urges challenging the perception that dementia is part of normal aging. The 2024 theme is an apt reminder of the significance of a dementia-friendly society.

The world has come together to celebrate the International Day of Sign Languages on September 23, 2024, to protect the diversity and linguistic identity of deaf people and other sign language users. The World Federation of the Deaf (WFD) proposed the idea for the Day to commemorate the date the WFD was established in 1951. According to the WFD, there are around 70 million deaf people globally. 

World Ozone Day is held on September 16 every year to commemorate the inking of the Montreal Protocol (in 1987) on Substances that Deplete the Ozone Layer. Ever since the UN General Assembly adopted it in 1994, the world has come on the same page to remind people about the significance of ozone for life on Earth and the need to protect the ozone layer for future generations. 

World Suicide Prevention Day is celebrated on September 10 every year to address self-harm and suicide, raise awareness, reduce stigma, emphasize efforts to provide treatment and remember those affected by suicide. Over 720,000 people take their own lives every year, according to the World Health Organization, while North America has the highest suicide rate in the subregion in the Americas. The prevalence of stigma can lead to discrimination, shame, isolation, self-doubt and rejection. The good news is that suicide is preventable.

International Literacy Day takes place every year on September 8^th to raise awareness to create a more literate, peaceful, just and sustainable society. Under the aegis of UNESCO who pioneered International Literacy Day (ILD) in 1967, the revered day of September 8^th 2024 will be celebrated under the theme   “Promoting multilingual education: Literacy for mutual understanding and peace.” Nevertheless, multilingualism, empowered by advanced technologies, engineers socio-economic, pedagogical and cognitive benefits for education and literacy development.

International Organ Donation Day is celebrated every year on August 13^th to raise awareness about the significance of organ donation. Organ donation can save the lives of people suffering from chronic diseases, such as heart, lungs, pancreas, kidneys and eyes. Morbidity and mortality lingering with organ failure alludes to the importance of encouraging conversation, addressing organ shortage and busting myths surrounding donation. Unfortunately, not everyone who needs an organ gets one in time. Health Resources and Services Administration (HRSA) notes that 17 people lose their lives each day waiting for an organ transplant, while every donor can improve more than 75 lives and save 8.

In today's marketing landscape, personalization is no longer enough. Consumers expect brands to understand their individual needs and preferences and to deliver experiences that are tailored just for them. This is where AI in hyper-personalization comes in.

World Lung Cancer Day, observed every year on August 1 since its inception in 2012, creates awareness and promotes overall lung health. The day throws light on the need to derail the growth of lung cancer, find a cure for the lethal disease and enhance access to early detection, screening, quality care, treatment and palliative care.

More than 304 million people lived with chronic viral hepatitis B and C globally in 2022, while around 1.3 million people succumbed to the viral infection during the year, infers WHO. Viral hepatitis infection, often ignored and treatment delayed, can lead to liver disease, cancer and even death. Hepatitis can be caused by viruses, germs, some medicines, diseases and heavy alcohol use.

Human ingenuity and sustainability have carved out a niche in green chemistry; challenges and opportunities lie ahead for businesses to achieve Sustainable Development Goals (SDGs). Inevitably, sustainable chemistry is a primary force behind research (on products, processes and materials) and the circular economy. Chemists, researchers, and manufacturers are striving to reduce material, waste, and energy use, use renewable feedstocks, and minimize or eliminate hazards and risks.

People globally celebrate July 11 as World Population Day as a reminder of the urgency to address population issues. Over the past two years, the world witnessed two defining moments: the global population officially logged 8 billion in November 2022 (1 billion people were added in merely 12 years). In April 2023, India overtook China to become the world’s most populous country. The event marked the first time since 1950 that China dipped to second place (in population rankings). The UN expects the global population to reach around 8.5 billion people in 2030 and 9.7 billion in 2050. 

Textile manufacturing includes extensive process stages of chemical and nonchemical treatments. The finishing technique includes usage of different types of chemicals during pretreatment & preparation, dyeing, printing and modification of fabrics. More than 60% of the various textile chemical product classes are utilized in fabric pretreatment, yarn formation, textile laminating, coatings, textile finishing, and other miscellaneous application.

Major raw materials for plastic compound production include polymers, resins, additives, fillers and other materials utilized to strengthen and enhance product properties while processing the final product. The production of plastics undergo many important process steps to generate homogeneous plastic compound from different number of raw materials such as conveying, plasticizing, melting, mixing, homogenizing, blending, dispersing, devolatizing, heating/cooling, and pressurizing.

Silicone elastomers are rubber materials, found in various formations due to its ease of manufacturing and shaping. They possess good chemical stability, are biocompatible, and non- reactive to environmental temperature changes. These properties allow them to be used in various applications including electrical & electronics, construction, textiles, food storage products, automotive & transportation, medical & healthcare, consumer goods, and industrial sectors.