Market Research Blogs

Posted On Sep, 06, 2024

International Literacy Day takes place every year on September 8th to raise awareness to create a more literate, peaceful, just and sustainable society. Under the aegis of UNESCO who pioneered International Literacy Day (ILD) in 1967, the revered day of September 8th 2024 will be celebrated under the theme   “Promoting multilingual education: Literacy for mutual understanding and peace.” Nevertheless, multilingualism, empowered by advanced technologies, engineers socio-economic, pedagogical and cognitive benefits for education and literacy development.

Posted On Aug, 12, 2024

International Organ Donation Day is celebrated every year on August 13th to raise awareness about the significance of organ donation. Organ donation can save the lives of people suffering from chronic diseases, such as heart, lungs, pancreas, kidneys and eyes. Morbidity and mortality lingering with organ failure alludes to the importance of encouraging conversation, addressing organ shortage and busting myths surrounding donation. Unfortunately, not everyone who needs an organ gets one in time. Health Resources and Services Administration (HRSA) notes that 17 people lose their lives each day waiting for an organ transplant, while every donor can improve more than 75 lives and save 8.

Posted On Aug, 02, 2024

In today's marketing landscape, personalization is no longer enough. Consumers expect brands to understand their individual needs and preferences and to deliver experiences that are tailored just for them. This is where AI in hyper-personalization comes in.

Posted On Aug, 01, 2024

World Lung Cancer Day, observed every year on August 1 since its inception in 2012, creates awareness and promotes overall lung health. The day throws light on the need to derail the growth of lung cancer, find a cure for the lethal disease and enhance access to early detection, screening, quality care, treatment and palliative care.

Posted On Jul, 24, 2024

More than 304 million people lived with chronic viral hepatitis B and C globally in 2022, while around 1.3 million people succumbed to the viral infection during the year, infers WHO. Viral hepatitis infection, often ignored and treatment delayed, can lead to liver disease, cancer and even death. Hepatitis can be caused by viruses, germs, some medicines, diseases and heavy alcohol use.

Posted On Jul, 11, 2024

Human ingenuity and sustainability have carved out a niche in green chemistry; challenges and opportunities lie ahead for businesses to achieve Sustainable Development Goals (SDGs). Inevitably, sustainable chemistry is a primary force behind research (on products, processes and materials) and the circular economy. Chemists, researchers, and manufacturers are striving to reduce material, waste, and energy use, use renewable feedstocks, and minimize or eliminate hazards and risks.

Posted On Jul, 09, 2024

People globally celebrate July 11 as World Population Day as a reminder of the urgency to address population issues. Over the past two years, the world witnessed two defining moments: the global population officially logged 8 billion in November 2022 (1 billion people were added in merely 12 years). In April 2023, India overtook China to become the world’s most populous country. The event marked the first time since 1950 that China dipped to second place (in population rankings). The UN expects the global population to reach around 8.5 billion people in 2030 and 9.7 billion in 2050. 

Posted On Jul, 08, 2024

Textile manufacturing includes extensive process stages of chemical and nonchemical treatments. The finishing technique includes usage of different types of chemicals during pretreatment & preparation, dyeing, printing and modification of fabrics. More than 60% of the various textile chemical product classes are utilized in fabric pretreatment, yarn formation, textile laminating, coatings, textile finishing, and other miscellaneous application.

Posted On Jul, 08, 2024

Major raw materials for plastic compound production include polymers, resins, additives, fillers and other materials utilized to strengthen and enhance product properties while processing the final product. The production of plastics undergo many important process steps to generate homogeneous plastic compound from different number of raw materials such as conveying, plasticizing, melting, mixing, homogenizing, blending, dispersing, devolatizing, heating/cooling, and pressurizing.

Posted On Jul, 08, 2024

Silicone elastomers are rubber materials, found in various formations due to its ease of manufacturing and shaping. They possess good chemical stability, are biocompatible, and non- reactive to environmental temperature changes. These properties allow them to be used in various applications including electrical & electronics, construction, textiles, food storage products, automotive & transportation, medical & healthcare, consumer goods, and industrial sectors.

Posted On Jul, 08, 2024

The demand for polypropylene nonwoven fabric has been growing rapidly in recent times owing to its superior quality as compared to the nonwoven fabric, especially for manufacturing hygiene products. PP (polypropylene) is a key raw material used for manufacturing nonwoven fabric globally. 

Posted On Jul, 01, 2024

Every year on July 3rd, people all around the world come together to celebrate International Plastic Bag Free Day, a day set aside to encourage people to lessen their plastic footprint and raise awareness of the negative environmental effects of plastic pollution. This day serves as a call to action for people, organizations, governments, and communities to take concrete actions toward a more sustainable future.

Posted On Jun, 25, 2024

Social media is one of the many industries that Artificial Intelligence (AI) has transformed. The way we communicate, consume content, and connect with brands has changed as a result of AI’s integration into social media platforms. This shift is visible across a number of domains, including customer support, ad targeting, and content personalization and moderation. AI-powered chatbots offer immediate customer service, and sentiment analysis tools give companies priceless access to client feedback.

Posted On Jun, 25, 2024

Every year on June 25th, the world observes World Vitiligo Day, a significant day dedicated to bringing attention to vitiligo, a chronic skin illness that results in pigmentation loss and white spots on the skin. The aim is to boost vitiligo healthcare and education and increase awareness of the mental challenges and social stigma attached to the disease. 

Posted On Jun, 25, 2024

Structural steel is the most commonly used metal in the construction industry, generally added to improvise the quality of steel. It is an inherently non-combustible material and possesses excellent durability, toughness, weldability strength and ductility. Structural steel has a wide application scope in commercial and industrial construction projects since it offers prefabrication and erection of components, shorter processing time, ease of cladding/fixing and close dimensional tolerances.

Posted On Jun, 17, 2024

The HVAC industry is witnessing considerable changes in terms of technology, consumer choices, basic mechanisms of heating and cooling, and government guidelines. In layman's terms, HVAC refers to home air conditioning units; however, HVAC stands for Heating, Ventilation, and Air Conditioning, a system comprising all the outdoor and indoor units included in heating or cooling systems.

Posted On Jun, 12, 2024

Every 12 June, the International Labor Organization (ILO) joins forces with its constituents and partners around the world to commemorate the World Day Against Child Labor. Established in 2002 by ILO, this day serves as a powerful reminder of the ongoing struggle to eradicate child labor and protect the rights of children worldwide. It gained traction from ratifications of fundamental conventions-ILO Convention No. 138 on the minimum age for employment and ILO Convention No. 182 on the worst forms of child labor.Although the government puts in the effort, child labor remains a critical issue.

Posted On Jun, 11, 2024

The World Day to Combat Desertification and Drought is celebrated each year on June 17th to raise public awareness of land degradation, desertification and drought. Under the United Nations Convention to Combat Desertification (UNCCD), more than 130 countries have pledged to achieve land degradation neutrality by 2030. Meanwhile, the UN warns that droughts could impact around three-quarters of the global population by 2050, while an equivalent of four football fields of healthy land becomes degraded every second. 

Posted On Jun, 04, 2024

World Environment Day, held annually since 1973, is observed on June 5 to bolster environmental protection and increase awareness. The Kingdom of Saudi Arabia is hosting World Environment Day 2024 with an emphasis on desertification, land restoration and drought resilience. The theme is invaluable to achieving the Sustainable Development Goals (SDGs).

Posted On Jun, 04, 2024

Not all heroes wear capes. The world celebrates International Clinical Trials Day on May 20 to commemorate clinical research professionals and express reverence to James Lind, whose experiment with citrus fruit (in 1747) was one of the first reported clinical trials in medicine. It exhorted that oranges and lemons were a cure for scurvy. His service provided solace and hope to clinical investigators who strive to explore new treatments in medicine.

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