North America Smart Advertising Services Market Size & Outlook
North America smart advertising services market, 2017-2030 (US$M)
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North America smart advertising services market highlights
- The North America smart advertising services market generated a revenue of USD 157.2 million in 2022.
- The market is expected to grow at a CAGR of 18.3% from 2023 to 2030.
- In terms of segment, search engine advertising was the largest revenue generating service type in 2022.
- Social Media Advertising is the most lucrative service type segment registering the fastest growth during the forecast period.
- Country-wise, Canada is expected to register the highest CAGR from 2023 to 2030.
North America data book summary
| Market revenue in 2022 | USD 157.2 million |
| Market revenue in 2030 | USD 601.6 million |
| Growth rate | 18.3% (CAGR from 2022 to 2030) |
| Largest segment | Search engine advertising |
| Fastest growing segment | Social Media Advertising |
| Historical data covered | 2017 - 2021 |
| Base year for estimation | 2022 |
| Forecast period covered | 2023 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Email Advertising, Video Advertising, Search Engine Advertising, Mobile Advertising, Social Media Advertising, Online Display Advertising |
| Key market players worldwide | Alphabet Inc Class A, Meta Platforms Inc Class A, Alphabet Inc Class C, Omnicom Group Inc, IBEX Ltd, The Interpublic Group of Companies Inc, X (formerly Twitter), TikTok, The Walt Disney Co, Amazon.com Inc, Alibaba Group Holding Ltd ADR, Microsoft Corp, Deloitte, International Business Machines Corp, Vayner Media, BlueFocus |
Other key industry trends
- In terms of revenue, North America region accounted for 36.4% of the global smart advertising services market in 2022.
- Globally, Europe is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 524.1 million by 2030.
Search engine advertising was the largest segment with a revenue share of 26.46% in 2022. Horizon Databook has segmented the North America smart advertising services market based on email advertising, video advertising, search engine advertising, mobile advertising, social media advertising, online display advertising covering the revenue growth of each sub-segment from 2017 to 2030.
North America accounted for a market share of 37.03% in 2021. The North American market is experiencing high penetration of smart advertising services owing to the region’s tendency to adopt new technologies.
The increasing number of manufacturers of electronic display products and hardware components, software developers, and research and development activities across the U.S. and Canada is expected to fuel the smart advertising market growth in the North American region.
In June 2022, Comscore, Inc., a trusted partner for media transacting, planning, and evaluating, reported that ad-supported streaming services gained more traction compared to subscription-based services, with a 29% increase in U.S. households using ad-supported services in 2022 compared to 2020, and a 21% increase for Subscription Video On Demand (SVOD) during the same timeframe.
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Smart Advertising Services Market Scope
Smart Advertising Services Market Companies
| Name | Profile | # Employees | HQ | Website |
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North America smart advertising services market size, by country, 2017-2030 (US$M)
North America Smart Advertising Services Market Outlook Share, 2022 & 2030 (US$M)
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