Latin America Smart Advertising Services Market Size & Outlook
Latin America smart advertising services market, 2017-2030 (US$M)
Related Markets
Latin America smart advertising services market highlights
- The Latin America smart advertising services market generated a revenue of USD 24.7 million in 2022.
- The market is expected to grow at a CAGR of 19.8% from 2023 to 2030.
- In terms of segment, search engine advertising was the largest revenue generating service type in 2022.
- Social Media Advertising is the most lucrative service type segment registering the fastest growth during the forecast period.
- Country-wise, Mexico is expected to register the highest CAGR from 2023 to 2030.
Latin America data book summary
| Market revenue in 2022 | USD 24.7 million |
| Market revenue in 2030 | USD 104.8 million |
| Growth rate | 19.8% (CAGR from 2022 to 2030) |
| Largest segment | Search engine advertising |
| Fastest growing segment | Social Media Advertising |
| Historical data covered | 2017 - 2021 |
| Base year for estimation | 2022 |
| Forecast period covered | 2023 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Email Advertising, Video Advertising, Search Engine Advertising, Mobile Advertising, Social Media Advertising, Online Display Advertising |
| Key market players worldwide | Alphabet Inc Class A, Meta Platforms Inc Class A, Alphabet Inc Class C, Omnicom Group Inc, IBEX Ltd, The Interpublic Group of Companies Inc, X (formerly Twitter), TikTok, The Walt Disney Co, Amazon.com Inc, Alibaba Group Holding Ltd ADR, Microsoft Corp, Deloitte, International Business Machines Corp, Vayner Media, BlueFocus |
Other key industry trends
- In terms of revenue, Latin America region accounted for 5.7% of the global smart advertising services market in 2022.
- Globally, Europe is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 524.1 million by 2030.
Search engine advertising was the largest segment with a revenue share of 25.91% in 2022. Horizon Databook has segmented the Latin America smart advertising services market based on email advertising, video advertising, search engine advertising, mobile advertising, social media advertising, online display advertising covering the revenue growth of each sub-segment from 2017 to 2030.
Latin America accounted for a market share of 5.73% in 2021. The growth of the regional market can be attributed to programmatic in-house advertising and technological advancements, which allow better ROI attribution, transparency, and advertising campaign effectiveness.
Moreover, the region is expected to witness moderate growth in the smart advertising service market over the forecast period owing to the increasing penetration of internet, rapid adoption of digital advertising, and growing digitalization across industries such as entertainment & media, hospitality, and Consumer Packaged Goods (CPG).
Due to stringent standards and regulations related to data privacy and security, limiting cookies and third-party data has positively impacted the smart advertising services market, resulting in more effective ad spending. The advertisers are focusing on avoiding data theft and providing relevant advertising content.
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Smart Advertising Services Market Scope
Smart Advertising Services Market Companies
| Name | Profile | # Employees | HQ | Website |
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Latin America smart advertising services market size, by country, 2017-2030 (US$M)
Latin America Smart Advertising Services Market Outlook Share, 2022 & 2030 (US$M)
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