Middle East & Africa Smart Advertising Services Market Size & Outlook
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MEA smart advertising services market highlights
- The MEA smart advertising services market generated a revenue of USD 12.2 million in 2022.
- The market is expected to grow at a CAGR of 17.1% from 2023 to 2030.
- In terms of segment, search engine advertising was the largest revenue generating service type in 2022.
- Social Media Advertising is the most lucrative service type segment registering the fastest growth during the forecast period.
MEA data book summary
| Market revenue in 2022 | USD 12.2 million |
| Market revenue in 2030 | USD 43.2 million |
| Growth rate | 17.1% (CAGR from 2022 to 2030) |
| Largest segment | Search engine advertising |
| Fastest growing segment | Social Media Advertising |
| Historical data covered | 2017 - 2021 |
| Base year for estimation | 2022 |
| Forecast period covered | 2023 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Email Advertising, Video Advertising, Search Engine Advertising, Mobile Advertising, Social Media Advertising, Online Display Advertising |
| Key market players worldwide | Alphabet Inc Class A, Meta Platforms Inc Class A, Alphabet Inc Class C, Omnicom Group Inc, IBEX Ltd, The Interpublic Group of Companies Inc, X (formerly Twitter), TikTok, The Walt Disney Co, Amazon.com Inc, Alibaba Group Holding Ltd ADR, Microsoft Corp, Deloitte, International Business Machines Corp, Vayner Media, BlueFocus |
Other key industry trends
- In terms of revenue, MEA region accounted for 2.8% of the global smart advertising services market in 2022.
- Globally, Europe is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 524.1 million by 2030.
Search engine advertising was the largest segment with a revenue share of 27.05% in 2022. Horizon Databook has segmented the Middle East & Africa smart advertising services market based on email advertising, video advertising, search engine advertising, mobile advertising, social media advertising, online display advertising covering the revenue growth of each sub-segment from 2017 to 2030.
Middle East & Africa accounted for a market share of 2.82% in 2021. Digital advertising has become a crucial channel for marketers to promote their brands due to the extremely wide distribution of digital content and the high rates of internet users around the globe.
Rising concerns about consumer data privacy and security are some of the major barriers to the growth of smart advertising services in this region. The region's economic success and interest in e-commerce and online shopping are a result of the significant diversity of its resources, population, and economic growth.
Currently, the MEA market for smart advertising services is being driven by Egypt, UAE, and Saudi Arabia, which account for 80% of the Middle Eastern regional market. Although these three countries are characterized by different cultural backgrounds, their digital economies are in the growth stage, especially in the aftermath of the COVID-19 pandemic, which increased the demand for digital trade globally.
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Smart Advertising Services Market Scope
Smart Advertising Services Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| BlueFocus | View profile | 11-50 | Falkenstein, Sachsen, Germany, Europe | https://blue-focus.com/ |
| Vayner Media | View profile | 501-1000 | New York, New York, United States, North America | http://vaynermedia.com |
| The Interpublic Group of Companies Inc | View profile | 56800 | 909 Third Avenue, New York, NY, United States, 10022 | https://www.interpublic.com |
| IBEX Ltd | View profile | 32000 | Crawford House, 50 Cedar Avenue, Hamilton, Bermuda, HM 11 | https://www.ibex.co |
| X (formerly Twitter) | View profile | 1001-5000 | San Francisco, California, United States, North America | https://twitter.com/home?lang=en |
| TikTok | View profile | 10001+ | Los Angeles, California, United States, North America | https://www.tiktok.com |
| Omnicom Group Inc | View profile | 75900 | 280 Park Avenue, New York, NY, United States, 10017 | https://www.omnicomgroup.com |
| The Walt Disney Co | View profile | 225000 | 500 South Buena Vista Street, Burbank, CA, United States, 91521 | https://www.thewaltdisneycompany.com |
| Alibaba Group Holding Ltd ADR | View profile | 204891 | 1 Matheson Street, Causeway Bay, 26th Floor, Tower One, Times Square, Hong Kong, Hong Kong, | https://www.alibabagroup.com |
| Deloitte | View profile | 10001+ | London, England, United Kingdom, Europe | https://www2.deloitte.com |
| Meta Platforms Inc Class A | View profile | 69329 | 1 Meta Way, Menlo Park, CA, United States, 94025 | https://about.meta.com |
| Alphabet Inc Class A | View profile | 180895 | 1600 Amphitheatre Parkway, Mountain View, CA, United States, 94043 | https://www.abc.xyz |
| Microsoft Corp | View profile | 221000 | One Microsoft Way, Redmond, WA, United States, 98052-6399 | https://www.microsoft.com |
| International Business Machines Corp | View profile | 282200 | One New Orchard Road, Armonk, NY, United States, 10504 | http://www.ibm.com |
| Alphabet Inc Class C | View profile | 180895 | 1600 Amphitheatre Parkway, Mountain View, CA, United States, 94043 | https://www.abc.xyz |
| Amazon.com Inc | View profile | 1525000 | 410 Terry Avenue North, Seattle, WA, United States, 98109-5210 | https://www.amazon.com |
Middle East & Africa Smart Advertising Services Market Outlook Share, 2022 & 2030 (US$M)
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