Global Smart Advertising Services Market Size & Outlook
Global smart advertising services market, 2017-2030 (US$M)
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Global smart advertising services market highlights
- The global smart advertising services market generated a revenue of USD 431.5 million in 2022 and is expected to reach USD 1,878.3 million by 2030.
- The market is expected to grow at a CAGR (2023 - 2030) of 20.2% by 2030.
- In terms of segment, search engine advertising accounted for a revenue of USD 113.6 million in 2022.
- Social Media Advertising is the most lucrative service type segment registering the fastest growth during the forecast period.
- In terms of region, North America was the largest revenue generating market in 2022.
- Country-wise, U.S. is expected to register the highest CAGR from 2023 to 2030.
Global data book summary
| Market revenue in 2022 | USD 431.5 million |
| Market revenue in 2030 | USD 1,878.3 million |
| Growth rate | 20.2% (CAGR from 2022 to 2030) |
| Largest segment | Search engine advertising |
| Fastest growing segment | Social Media Advertising |
| Historical data covered | 2017 - 2021 |
| Base year for estimation | 2022 |
| Forecast period covered | 2023 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Email Advertising, Video Advertising, Search Engine Advertising, Mobile Advertising, Social Media Advertising, Online Display Advertising |
Other key industry trends
- In terms of revenue, the North America accounted for 36.4% of the global smart advertising services market in 2022.
- By country, the U.S. is projected to lead the global market in terms of revenue in 2030.
- By country, U.S. is the fastest growing regional market and is projected to reach USD 470.9 million by 2030.
Search engine advertising was the largest segment with a revenue share of 26.33% in 2022. Horizon Databook has segmented the Global smart advertising services market based on email advertising, video advertising, search engine advertising, mobile advertising, social media advertising, online display advertising covering the revenue growth of each sub-segment from 2017 to 2030.
Digital media and digital displays are the preferred choices of consumers in the advertising market as they help advertisers reach their potential consumers and offer the ability to customize campaigns depending on the demography and size of the audience.
There is a substantial shift observed from traditional static displays to digital displays. The adoption of digital media and displays recorded a noteworthy outcome in capturing consumers attention, encouraging consumer interaction, and increasing brand recognition.
Social media interaction, fast-moving marketing trends, and technological advancements are responsible for the adoption of digital media and displays for smart advertising. Upgrade report license to gain access to the complete analysis.
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Smart Advertising Services Market Scope
Smart Advertising Services Market Companies
| Name | Profile | # Employees | HQ | Website |
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Global smart advertising services market size, by regions, 2017-2030 (US$M)
Top 10 countries: Smart advertising services market size, 2022 (US$M)
Global smart advertising services market share, by service type, 2022 & 2030 (%, US$M)
Smart advertising services market: Opportunity assessment by country
Global smart advertising services market, by region, 2022 (US$M)
| Service Type | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | 2029 | 2030 | CAGR |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| North America | 77.3 | 87.7 | 100.2 | 116.1 | 134.9 | 157.2 | 183.8 | 215.5 | 253.5 | 299.1 | 354.2 | 420.9 | 502.2 | 601.6 | 18.3% |
| Europe | 57.5 | 66.8 | 78.1 | 92.6 | 110.1 | 131.4 | 157.2 | 188.5 | 227.0 | 274.1 | 332.1 | 404.0 | 493.2 | 604.6 | 21.0% |
| Asia Pacific | 44.4 | 52.1 | 61.4 | 73.5 | 88.1 | 106.1 | 128.0 | 154.9 | 188.2 | 229.3 | 280.3 | 344.0 | 423.7 | 524.1 | 22.1% |
| Latin America | 11.4 | 13.1 | 15.1 | 17.8 | 20.9 | 24.7 | 29.2 | 34.7 | 41.3 | 49.4 | 59.3 | 71.4 | 86.3 | 104.8 | 19.8% |
| MEA | 5.1 | 6.1 | 7.2 | 8.6 | 10.3 | 12.2 | 14.5 | 17.1 | 20.1 | 23.6 | 27.7 | 32.3 | 37.4 | 43.2 | 17.1% |
| Overall | 195.6 | 225.7 | 261.9 | 308.5 | 364.3 | 431.5 | 512.6 | 610.8 | 730.0 | 875.5 | 1,053.6 | 1,272.5 | 1,542.8 | 1,878.3 | 20.2% |
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