Revenue, 2023 (US$M)
$0.0
Forecast, 2030 (US$M)
$0.0
CAGR, 2024 - 2030
-100%
Report Coverage
North America

North America sales training software market highlights

  • The North America sales training software market generated a revenue of USD 1,003.1 million in 2023.
  • The market is expected to grow at a CAGR of 13.1% from 2024 to 2030.
  • In terms of segment, cloud was the largest revenue generating deployment in 2023.
  • Cloud is the most lucrative deployment segment registering the fastest growth during the forecast period.
  • Country-wise, Canada is expected to register the highest CAGR from 2024 to 2030.


North America data book summary

Market revenue in 2023USD 1,003.1 million
Market revenue in 2030USD 2,378.3 million
Growth rate13.1% (CAGR from 2023 to 2030)
Largest segmentCloud
Fastest growing segmentCloud
Historical data covered2018 - 2022
Base year for estimation2023
Forecast period covered2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationCloud, On-premise
Key market players worldwideSalesforce Inc, SAP SE, Allego, Mindmatrix, MindTickle, Qstream, SalesHood, Showpad, Zoho


Other key industry trends

  • In terms of revenue, North America region accounted for 41.9% of the global sales training software market in 2023.
  • Globally, North America is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 1,380.7 million by 2030.

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Sales Training Software Market Scope

Sales Training Software Market Companies

Name Profile # Employees HQ Website

North America sales training software market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to sales training software market will help companies and investors design strategic landscapes.


Cloud was the largest segment with a revenue share of 52.74% in 2023. Horizon Databook has segmented the North America sales training software market based on cloud, on-premise covering the revenue growth of each sub-segment from 2018 to 2030.


The regional market growth can be attributed to the availability of diverse programs offered by Information Technology (IT) companies, coupled with flexible modules. Furthermore, a significant percentage of learners are rapidly shifting toward mobile-based IT learning. This enables them to access information anywhere and anytime on their devices. Moreover, growing business opportunities and consistent upgrading of technologies have positively influenced the growth of the sales training software market in the region.


RAIN Group, a sales training software provider based in the U.S., offers a virtual sales environment where sellers can connect and collaborate with buyers while selling virtually. Furthermore, the RAIN Sales prospecting program trains sellers on how to generate leads and maintain the pipeline full of growth opportunities. The sales team can use this program to create an attractive campaign that leverages ideal practices in email, video, and social media, among other things.


In December 2021, Wonderworks, a Berlin-based startup that offers data-driven sales training and performance tracking tools, raised USD 2.5 million seed funding to expand its services to the U.S., ramp up data analytics, and grow its sales and marketing teams. With this expansion, the company provided sales training solutions and its services to organizations aiming to rapidly increase their sales team and use efficient tools to upskill their sales team.

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Target buyers of North America sales training software market databook

  • Our clientele includes a mix of sales training software market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of continent-level data and insights on the North America sales training software market , including forecasts for subscribers. This continent databook contains high-level insights into North America sales training software market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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North America sales training software market size, by country, 2018-2030 (US$M)

North America Sales Training Software Market Outlook Share, 2023 & 2030 (US$M)

North America sales training software market size, by country, 2018-2030 (US$M)

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