Middle East & Africa Sales Training Software Market Size & Outlook
Middle East & Africa sales training software market, 2018-2030 (US$M)
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MEA sales training software market highlights
- The MEA sales training software market generated a revenue of USD 129.6 million in 2023.
- The market is expected to grow at a CAGR of 14.9% from 2024 to 2030.
- In terms of segment, cloud was the largest revenue generating deployment in 2023.
- Cloud is the most lucrative deployment segment registering the fastest growth during the forecast period.
- Country-wise, South Africa is expected to register the highest CAGR from 2024 to 2030.
MEA data book summary
| Market revenue in 2023 | USD 129.6 million |
| Market revenue in 2030 | USD 342.0 million |
| Growth rate | 14.9% (CAGR from 2023 to 2030) |
| Largest segment | Cloud |
| Fastest growing segment | Cloud |
| Historical data covered | 2018 - 2022 |
| Base year for estimation | 2023 |
| Forecast period covered | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Cloud, On-premise |
| Key market players worldwide | Salesforce Inc, SAP SE, Allego, Mindmatrix, MindTickle, Qstream, SalesHood, Showpad, Zoho |
Other key industry trends
- In terms of revenue, MEA region accounted for 5.4% of the global sales training software market in 2023.
- Globally, North America is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 1,380.7 million by 2030.
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Sales Training Software Market Scope
Sales Training Software Market Companies
| Name | Profile | # Employees | HQ | Website |
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Middle East & Africa sales training software market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to sales training software market will help companies and investors design strategic landscapes.
Cloud was the largest segment with a revenue share of 67.21% in 2023. Horizon Databook has segmented the Middle East & Africa sales training software market based on cloud, on-premise covering the revenue growth of each sub-segment from 2018 to 2030.
The Middle Eastern region is characterized by the presence of a sound capital infrastructure that supports IT development. The region attracts major retail and electronics brands. This is creating the need for offering improved customer experience services with the help of sales engagement solutions. Various governments and public entities are supporting the implementation of sales training software tools in their institutions for seamless communication between managers and sales representatives.
Additionally, a study conducted in South Africa demonstrated that long-term insurance providers who use Customer Relationship Management (CRM) tools exhibit trustworthy behavior, encouraging more brands to opt for CRM solutions. The Saudi Arabia sales engagement and training software market is expected to witness growth owing to the rising adoption of e-learning services among the enterprises that are willing to opt for certification courses to develop the skills of their sales professionals.
Furthermore, organizations in the region are focused on offering best-in-class services to their customers, ensuring that they are engaged at the right time with the right content and assets with the help of such type of software. The software is designed for sales and marketing teams to train and help in exhaustive content analysis, which enables them to understand the customer buying behavior better and connect accordingly with the customers.
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Target buyers of Middle East & Africa sales training software market databook
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Our clientele includes a mix of sales training software market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of continent-level data and insights on the Middle East & Africa sales training software market , including forecasts for subscribers. This continent databook contains high-level insights into Middle East & Africa sales training software market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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MEA sales training software market size, by country, 2018-2030 (US$M)
Middle East & Africa Sales Training Software Market Outlook Share, 2023 & 2030 (US$M)
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