Europe Sales Training Software Market Size & Outlook
Europe sales training software market, 2018-2030 (US$M)
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Europe sales training software market highlights
- The Europe sales training software market generated a revenue of USD 607.4 million in 2023.
- The market is expected to grow at a CAGR of 14.8% from 2024 to 2030.
- In terms of segment, cloud was the largest revenue generating deployment in 2023.
- Cloud is the most lucrative deployment segment registering the fastest growth during the forecast period.
- Country-wise, France is expected to register the highest CAGR from 2024 to 2030.
Europe data book summary
| Market revenue in 2023 | USD 607.4 million |
| Market revenue in 2030 | USD 1,595.8 million |
| Growth rate | 14.8% (CAGR from 2023 to 2030) |
| Largest segment | Cloud |
| Fastest growing segment | Cloud |
| Historical data covered | 2018 - 2022 |
| Base year for estimation | 2023 |
| Forecast period covered | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Cloud, On-premise |
| Key market players worldwide | Salesforce Inc, SAP SE, Allego, Mindmatrix, MindTickle, Qstream, SalesHood, Showpad, Zoho |
Other key industry trends
- In terms of revenue, Europe region accounted for 25.4% of the global sales training software market in 2023.
- Globally, North America is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 1,380.7 million by 2030.
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Sales Training Software Market Scope
Sales Training Software Market Companies
| Name | Profile | # Employees | HQ | Website |
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Europe sales training software market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to sales training software market will help companies and investors design strategic landscapes.
Cloud was the largest segment with a revenue share of 58.74% in 2023. Horizon Databook has segmented the Europe sales training software market based on cloud, on-premise covering the revenue growth of each sub-segment from 2018 to 2030.
The growing adoption of managed learning services, increasing focus on effective workforce management, and digitalization of the learning process are expected to accelerate the growth of the European regional sales training software market in the coming years. In Germany, organizations are shifting their preferences from traditional ways of learning and development to digitalization, which helps in streamlining employee learning management.
Furthermore, the outbreak of the COVID-19 pandemic shifted the ways of learning and development activities. Organizations in Germany adopted the work from-home model for monitoring progress, training, and communication, which is supporting the growth of e-learning platforms. SAP SE, a German software company, provides scalable Sales Performance Management (SPM) software to sales representatives to drive their performance, enhance sales, and support business growth.
The key benefits of the software include: Maximized user engagement by providing a guided interface to learn about new promotions and campaigns; Meeting changing business needs with the ideal architecture, which provides robust compensation plans designed for speed, concurrency, and performance; Meeting the needs of the workforce with automated and connected solutions that offer singe source of information.
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Target buyers of Europe sales training software market databook
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Our clientele includes a mix of sales training software market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of continent-level data and insights on the Europe sales training software market , including forecasts for subscribers. This continent databook contains high-level insights into Europe sales training software market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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Europe sales training software market size, by country, 2018-2030 (US$M)
Europe Sales Training Software Market Outlook Share, 2023 & 2030 (US$M)
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