Global In-app Advertising Market Size & Outlook, 2023-2030
Global in-app advertising market, 2018-2030 (US$M)
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Global in-app advertising market highlights
- The global in-app advertising market generated a revenue of USD 171,825.5 million in 2023 and is expected to reach USD 410,356.8 million by 2030.
- The market is expected to grow at a CAGR (2024 - 2030) of 13.2% by 2030.
- In terms of segment, banner ads accounted for a revenue of USD 63,147.8 million in 2023.
- Interstitial Ads is the most lucrative type segment registering the fastest growth during the forecast period.
- In terms of region, Asia Pacific was the largest revenue generating market in 2023.
- Country-wise, Netherlands is expected to register the highest CAGR from 2024 to 2030.
Global data book summary
| Market revenue in 2023 | USD 171,825.5 million |
| Market revenue in 2030 | USD 410,356.8 million |
| Growth rate | 13.2% (CAGR from 2023 to 2030) |
| Largest segment | Banner ads |
| Fastest growing segment | Interstitial Ads |
| Historical data covered | 2018 - 2022 |
| Base year for estimation | 2023 |
| Forecast period covered | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Banner Ads, Interstitial Ads, Rich Media Ads, Video Ads, Native Ads |
Other key industry trends
- In terms of revenue, the North America accounted for 30.8% of the global in-app advertising market in 2023.
- By country, the U.S. is projected to lead the global market in terms of revenue in 2030.
- By country, Netherlands is the fastest growing regional market and is projected to reach USD 2,427.2 million by 2030.
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In-app Advertising Market Scope
In-app Advertising Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|
Global in-app advertising market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to in-app advertising market will help companies and investors design strategic landscapes.
Banner ads was the largest segment with a revenue share of 36.75% in 2023. Horizon Databook has segmented the Global in-app advertising market based on banner ads, interstitial ads, rich media ads, video ads, native ads covering the revenue growth of each sub-segment from 2018 to 2030.
- Global In-app Advertising Type Outlook (Revenue, USD Million, 2018-2030)
- Banner Ads
- Interstitial Ads
- Rich Media Ads
- Video Ads
- Native Ads
- Global In-app Advertising Platform Outlook (Revenue, USD Million, 2018-2030)
- Android
- iOS
- Others
- Global In-app Advertising Application Outlook (Revenue, USD Million, 2018-2030)
- Entertainment
- Gaming
- Social
- Online Shopping
- Payment & Ticketing
- News
- Others
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Target buyers of Global in-app advertising market databook
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Our clientele includes a mix of in-app advertising market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of global-level data and insights on the Global in-app advertising market , including forecasts for subscribers. This global databook contains high-level insights into Global in-app advertising market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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Global in-app advertising market size, by regions, 2018-2030 (US$M)
Top 10 countries: In-app advertising market size, 2023 (US$M)
Global in-app advertising market share, by type, 2023 & 2030 (%, US$M)
In-app advertising market: Opportunity assessment by country
Global in-app advertising market, by region, 2023 (US$M)
| Type | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | 2029 | 2030 | CAGR |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| North America | 21,469.0 | 25,952.8 | 29,584.8 | 41,936.5 | 46,974.0 | 52,951.5 | 60,361.9 | 69,407.7 | 80,497.1 | 91,762.4 | 101,875.5 | 111,083.5 | 118,921.4 | 12.3% |
| Europe | 15,268.3 | 18,414.8 | 20,943.8 | 29,619.7 | 33,101.6 | 37,228.3 | 42,340.9 | 48,574.5 | 56,206.2 | 63,925.2 | 70,807.6 | 77,030.4 | 82,276.5 | 12.0% |
| Asia Pacific | 22,375.7 | 27,577.5 | 32,051.3 | 46,320.5 | 52,898.5 | 60,795.2 | 70,657.6 | 82,834.0 | 97,946.0 | 113,835.1 | 128,850.6 | 143,242.2 | 156,345.9 | 14.5% |
| Latin America | 4,907.2 | 6,042.2 | 7,015.6 | 10,129.3 | 11,556.7 | 13,269.1 | 15,406.9 | 18,044.6 | 21,316.1 | 24,750.4 | 27,988.2 | 31,084.4 | 33,895.5 | 14.3% |
| MEA | 2,653.6 | 3,322.2 | 3,910.5 | 5,707.6 | 6,565.6 | 7,581.5 | 8,832.1 | 10,354.4 | 12,216.4 | 14,136.0 | 15,896.3 | 17,519.5 | 18,917.5 | 14.0% |
| Overall | 66,673.8 | 81,309.5 | 93,506.0 | 133,713.6 | 151,096.3 | 171,825.5 | 197,599.3 | 229,215.2 | 268,181.8 | 308,409.1 | 345,418.2 | 379,960.0 | 410,356.8 | 13.2% |
Related regional statistics
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