Middle East & Africa In-app Advertising Market Size & Outlook
Middle East & Africa in-app advertising market, 2018-2030 (US$M)
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MEA in-app advertising market highlights
- The MEA in-app advertising market generated a revenue of USD 7,581.5 million in 2023.
- The market is expected to grow at a CAGR of 14% from 2024 to 2030.
- In terms of segment, banner ads was the largest revenue generating type in 2023.
- Interstitial Ads is the most lucrative type segment registering the fastest growth during the forecast period.
- Country-wise, UAE is expected to register the highest CAGR from 2024 to 2030.
MEA data book summary
| Market revenue in 2023 | USD 7,581.5 million |
| Market revenue in 2030 | USD 18,917.5 million |
| Growth rate | 14% (CAGR from 2023 to 2030) |
| Largest segment | Banner ads |
| Fastest growing segment | Interstitial Ads |
| Historical data covered | 2018 - 2022 |
| Base year for estimation | 2023 |
| Forecast period covered | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Banner Ads, Interstitial Ads, Rich Media Ads, Video Ads, Native Ads |
| Key market players worldwide | Unity Software Inc Ordinary Shares, Alphabet Inc Class C, BYD Co Ltd ADR, Verizon Communications Inc, PrologisProperty Mexico SA de CV Certificados Bursatiles Fiduciarios Inmobi, AppLovin Corp Ordinary Shares - Class A, Amobee, Glispa, Chartboost, Smaato, Leadbolt |
Other key industry trends
- In terms of revenue, MEA region accounted for 4.4% of the global in-app advertising market in 2023.
- Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 156,345.9 million by 2030.
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In-app Advertising Market Scope
In-app Advertising Market Companies
| Name | Profile | # Employees | HQ | Website |
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Middle East & Africa in-app advertising market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to in-app advertising market will help companies and investors design strategic landscapes.
Banner ads was the largest segment with a revenue share of 36.64% in 2023. Horizon Databook has segmented the Middle East & Africa in-app advertising market based on banner ads, interstitial ads, rich media ads, video ads, native ads covering the revenue growth of each sub-segment from 2018 to 2030.
In the Middle East, youngsters are largely using social media platforms, thereby encouraging marketers to opt for in-app advertising through various social media platforms. Such a strategy would b e specifically helpful for companies operating in the food & beverage, consumer products, and entertainment verticals.
However, in the case of other countries in the region, major issues hampering the growth of the market include a looming lack of active media companies, poverty, illiteracy, unstable political and economic environment, and unavailability of adequate finance for the development of new advertising networks.
In countries, such as the UAE, Saudi Arabia, and Egypt, the in-app advertising industry is anticipated t o witness significant growth over the forecast period due to the growing interest of MNCs in establishing a strong presence in these countries.
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Our clientele includes a mix of in-app advertising market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Horizon Databook provides a detailed overview of continent-level data and insights on the Middle East & Africa in-app advertising market , including forecasts for subscribers. This continent databook contains high-level insights into Middle East & Africa in-app advertising market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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MEA in-app advertising market size, by country, 2018-2030 (US$M)
Middle East & Africa In-app Advertising Market Outlook Share, 2023 & 2030 (US$M)
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