Asia Pacific In-app Advertising Market Size & Outlook
Asia Pacific in-app advertising market, 2018-2030 (US$M)
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Asia Pacific in-app advertising market highlights
- The Asia Pacific in-app advertising market generated a revenue of USD 60,795.2 million in 2023.
- The market is expected to grow at a CAGR of 14.4% from 2024 to 2030.
- In terms of segment, banner ads was the largest revenue generating type in 2023.
- Interstitial Ads is the most lucrative type segment registering the fastest growth during the forecast period.
- Country-wise, China is expected to register the highest CAGR from 2024 to 2030.
Asia Pacific data book summary
| Market revenue in 2023 | USD 60,795.2 million |
| Market revenue in 2030 | USD 156,345.9 million |
| Growth rate | 14.4% (CAGR from 2023 to 2030) |
| Largest segment | Banner ads |
| Fastest growing segment | Interstitial Ads |
| Historical data covered | 2018 - 2022 |
| Base year for estimation | 2023 |
| Forecast period covered | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Banner Ads, Interstitial Ads, Rich Media Ads, Video Ads, Native Ads |
| Key market players worldwide | Unity Software Inc Ordinary Shares, Alphabet Inc Class C, BYD Co Ltd ADR, Verizon Communications Inc, PrologisProperty Mexico SA de CV Certificados Bursatiles Fiduciarios Inmobi, AppLovin Corp Ordinary Shares - Class A, Amobee, Glispa, Chartboost, Smaato, Leadbolt |
Other key industry trends
- In terms of revenue, Asia Pacific region accounted for 35.4% of the global in-app advertising market in 2023.
- Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 156,345.9 million by 2030.
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In-app Advertising Market Scope
In-app Advertising Market Companies
| Name | Profile | # Employees | HQ | Website |
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Asia Pacific in-app advertising market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to in-app advertising market will help companies and investors design strategic landscapes.
Banner ads was the largest segment with a revenue share of 36.69% in 2023. Horizon Databook has segmented the Asia Pacific in-app advertising market based on banner ads, interstitial ads, rich media ads, video ads, native ads covering the revenue growth of each sub-segment from 2018 to 2030.
Asia Pacific region is anticipated to exhibit the highest growth rate owing to the adoption of in-app advertising in transportation; retail; banking, financial services and insurance (BFSI); and entertainment; among other industries and industry verticals.
The increasing focus of MNCs on reaching out to customers in emerging economies, such as China and India, is also expected to drive the demand for in-app advertising. The share of in-app media in the total OOH media mix is significantly higher in Asia Pacific as compared to that of North America and Europe.
The increasing preference for digital media by advertisers also presents a major opportunity for the growth of the in-app advertising market in the region. Due to the large population of the region, advertisers are focusing on executing highly customized in-app advertising campaigns to reach more customers.
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Our clientele includes a mix of in-app advertising market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of continent-level data and insights on the Asia Pacific in-app advertising market , including forecasts for subscribers. This continent databook contains high-level insights into Asia Pacific in-app advertising market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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Asia Pacific in-app advertising market size, by country, 2018-2030 (US$M)
Asia Pacific In-app Advertising Market Outlook Share, 2023 & 2030 (US$M)
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