Latin America In-app Advertising Market Size & Outlook
Latin America in-app advertising market, 2018-2030 (US$M)
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Latin America in-app advertising market highlights
- The Latin America in-app advertising market generated a revenue of USD 13,269.1 million in 2023.
- The market is expected to grow at a CAGR of 14.3% from 2024 to 2030.
- In terms of segment, banner ads was the largest revenue generating type in 2023.
- Interstitial Ads is the most lucrative type segment registering the fastest growth during the forecast period.
- Country-wise, Argentina is expected to register the highest CAGR from 2024 to 2030.
Latin America data book summary
| Market revenue in 2023 | USD 13,269.1 million |
| Market revenue in 2030 | USD 33,895.5 million |
| Growth rate | 14.3% (CAGR from 2023 to 2030) |
| Largest segment | Banner ads |
| Fastest growing segment | Interstitial Ads |
| Historical data covered | 2018 - 2022 |
| Base year for estimation | 2023 |
| Forecast period covered | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Banner Ads, Interstitial Ads, Rich Media Ads, Video Ads, Native Ads |
| Key market players worldwide | Unity Software Inc Ordinary Shares, Alphabet Inc Class C, BYD Co Ltd ADR, Verizon Communications Inc, PrologisProperty Mexico SA de CV Certificados Bursatiles Fiduciarios Inmobi, AppLovin Corp Ordinary Shares - Class A, Amobee, Glispa, Chartboost, Smaato, Leadbolt |
Other key industry trends
- In terms of revenue, Latin America region accounted for 7.7% of the global in-app advertising market in 2023.
- Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 156,345.9 million by 2030.
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In-app Advertising Market Scope
In-app Advertising Market Companies
| Name | Profile | # Employees | HQ | Website |
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Latin America in-app advertising market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to in-app advertising market will help companies and investors design strategic landscapes.
Banner ads was the largest segment with a revenue share of 37.11% in 2023. Horizon Databook has segmented the Latin America in-app advertising market based on banner ads, interstitial ads, rich media ads, video ads, native ads covering the revenue growth of each sub-segment from 2018 to 2030.
The leading advertising media companies remain keen on making a foray into the growing in-app advertising market in Latin America. For instance, Clear Channel Outdoor Holdings, Inc., a public subsidiary of iHeartMedia, partnered with TAPTAP DIGITAL, S.L., an advertising technology company of Spain.
The partnership envisages Clear Channel Outdoor Holdings, Inc. using TAPTAP DIGITAL, S.L.’s Sonata Audience Extension for its Latin American product portfolio to increase the engagement between targeted audiences and brands.
Apart from Brazil, the partnership also extends to other Latin American countries, such as Chile, Peru, and Mexico. The untapped Latin American markets offer significant opportunities for global players to mark a presence in the regional advertising market.
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Horizon Databook provides a detailed overview of continent-level data and insights on the Latin America in-app advertising market , including forecasts for subscribers. This continent databook contains high-level insights into Latin America in-app advertising market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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Latin America in-app advertising market size, by country, 2018-2030 (US$M)
Latin America In-app Advertising Market Outlook Share, 2023 & 2030 (US$M)
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