Italy Facial Serum Market Size & Outlook, 2024-2030

The facial serum market in Italy is expected to reach a projected revenue of US$ 336.4 million by 2030. A compound annual growth rate of 6% is expected of Italy facial serum market from 2025 to 2030.
Revenue, 2024 (US$M)
$238.6
Forecast, 2030 (US$M)
$336.4
CAGR, 2025 - 2030
6%
Report Coverage
Italy

Italy facial serum market highlights

  • The Italy facial serum market generated a revenue of USD 238.6 million in 2024 and is expected to reach USD 336.4 million by 2030.
  • The Italy market is expected to grow at a CAGR of 5.9% from 2025 to 2030.
  • In terms of segment, anti-aging serums was the largest revenue generating type in 2024.
  • Skin Brightening Serums is the most lucrative type segment registering the fastest growth during the forecast period.


Facial serum market data book summary

Market revenue in 2024USD 238.6 million
Market revenue in 2030USD 336.4 million
Growth rate5.9% (CAGR from 2024 to 2030)
Largest segmentAnti-aging serums
Fastest growing segmentSkin Brightening Serums
Historical data2018 - 2023
Base year2024
Forecast period2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentationAnti-Aging Serums, Skin Brightening Serums, Acne Fighting Serums, Hydrating Face Serums, Exfoliating Face Serums, Other Facial Serum Type
Key market players worldwideL'Oreal SA, Galderma Group AG Registered Shares, AMOREPACIFIC, KOSE Corp, Clarins Group, Unilever PLC, Shiseido Co Ltd, Beiersdorf AG, The Estee Lauder Companies Inc Class A, Revlon


Other key industry trends

  • In terms of revenue, Italy accounted for 4.1% of the global facial serum market in 2024.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Europe, Germany facial serum market is projected to lead the regional market in terms of revenue in 2030.
  • Spain is the fastest growing regional market in Europe and is projected to reach USD 221.7 million by 2030.

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Facial Serum Market Companies

Name Profile # Employees HQ Website

Italy facial serum market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to facial serum market will help companies and investors design strategic landscapes.


Anti-aging serums was the largest segment with a revenue share of 32.15% in 2024. Horizon Databook has segmented the Italy facial serum market based on anti-aging serums, skin brightening serums, acne fighting serums, hydrating face serums, exfoliating face serums, other facial serum type covering the revenue growth of each sub-segment from 2018 to 2030.


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Target buyers of Italy facial serum market databook

  • Our clientele includes a mix of facial serum market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of country-level data and insights on the Italy facial serum market , including forecasts for subscribers. This country databook contains high-level insights into Italy facial serum market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Italy facial serum market size, by type, 2018-2030 (US$M)

Italy Facial Serum Market Outlook Share, 2024 & 2030 (US$M)

Italy facial serum market size, by type, 2018-2030 (US$M)

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