Global Facial Serum Market Size & Outlook, 2024-2030
The facial serum industry worldwide is expected to reach a projected revenue of US$ 8,582.0 million by 2030. A compound annual growth rate of 6.6% is expected of the worldwide facial serum industry from 2025 to 2030.
Revenue, 2024 (US$M)
$5,840.5
Forecast, 2030 (US$M)
$8,582.0
CAGR, 2025 - 2030
6.6%
Report Coverage
Worldwide
Global facial serum market, 2018-2030 (US$M)
Related Markets
Global facial serum market highlights
- The global facial serum market generated a revenue of USD 5,840.5 million in 2024 and is expected to reach USD 8,582.0 million by 2030.
- The market is expected to grow at a CAGR (2025 - 2030) of 6.6% by 2030.
- In terms of segment, anti-aging serums accounted for a revenue of USD 1,864.7 million in 2024.
- Skin Brightening Serums is the most lucrative type segment registering the fastest growth during the forecast period.
- In terms of region, Europe was the largest revenue generating market in 2024.
- Country-wise, Germany is expected to register the highest CAGR from 2025 to 2030.
Global data book summary
| Market revenue in 2024 | USD 5,840.5 million |
| Market revenue in 2030 | USD 8,582.0 million |
| Growth rate | 6.6% (CAGR from 2024 to 2030) |
| Largest segment | Anti-aging serums |
| Fastest growing segment | Skin Brightening Serums |
| Historical data covered | 2018 - 2023 |
| Base year for estimation | 2024 |
| Forecast period covered | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Anti-Aging Serums, Skin Brightening Serums, Acne Fighting Serums, Hydrating Face Serums, Exfoliating Face Serums, Other Facial Serum Type |
Other key industry trends
- In terms of revenue, the North America accounted for 31.1% of the global facial serum market in 2024.
- By country, the U.S. is projected to lead the global market in terms of revenue in 2030.
- By country, Germany is the fastest growing regional market and is projected to reach USD 495.3 million by 2030.
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Facial Serum Market Scope
Facial serum market segmentation & scope
Anti-Aging Serums
Skin Brightening Serums
Acne Fighting Serums
Hydrating Face Serums
Exfoliating Face Serums
Other Facial Serum Type
Supermarkets & Hypermarkets
Drugstores & Pharmacies
Specialty Beauty Stores
Online Retailers
Other Distribution Channels
Facial Serum Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|
Global facial serum market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to facial serum market will help companies and investors design strategic landscapes.
Anti-aging serums was the largest segment with a revenue share of 31.93% in 2024. Horizon Databook has segmented the Global facial serum market based on anti-aging serums, skin brightening serums, acne fighting serums, hydrating face serums, exfoliating face serums, other facial serum type covering the revenue growth of each sub-segment from 2018 to 2030.
- Global Facial Serum Type Outlook (Revenue, USD Million, 2018-2030)
- Anti-Aging Serums
- Skin Brightening Serums
- Acne Fighting Serums
- Hydrating Face Serums
- Exfoliating Face Serums
- Other Facial Serum Type
- Global Facial Serum Form Outlook (Revenue, USD Million, 2018-2030)
- Oil based
- Gel based
- Water based
- Other Form
- Global Facial Serum Distribution Channel Outlook (Revenue, USD Million, 2018-2030)
- Supermarkets & Hypermarkets
- Drugstores & Pharmacies
- Specialty Beauty Stores
- Online Retailers
- Other Distribution Channels
- Global Facial Serum Price Point Outlook (Revenue, USD Million, 2018-2030)
- Mass-Market
- Premium
- Luxury
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Target buyers of Global facial serum market databook
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Our clientele includes a mix of facial serum market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of global-level data and insights on the Global facial serum market , including forecasts for subscribers. This global databook contains high-level insights into Global facial serum market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
Partial client list
Global facial serum market size, by regions, 2018-2030 (US$M)
Top 10 countries: Facial serum market size, 2024 (US$M)
Global facial serum market share, by type, 2024 & 2030 (%, US$M)
Facial Serum Market: Opportunity Assessment By Country
Global facial serum market, by region, 2024 (US$M)
Related regional statistics
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