Global Facial Serum Market Size & Outlook, 2024-2030
Global facial serum market, 2018-2030 (US$M)
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Global facial serum market highlights
- The global facial serum market generated a revenue of USD 5,840.5 million in 2024 and is expected to reach USD 8,582.0 million by 2030.
- The market is expected to grow at a CAGR (2025 - 2030) of 6.6% by 2030.
- In terms of segment, anti-aging serums accounted for a revenue of USD 1,864.7 million in 2024.
- Skin Brightening Serums is the most lucrative type segment registering the fastest growth during the forecast period.
- In terms of region, Europe was the largest revenue generating market in 2024.
- Country-wise, Germany is expected to register the highest CAGR from 2025 to 2030.
Global data book summary
| Market revenue in 2024 | USD 5,840.5 million |
| Market revenue in 2030 | USD 8,582.0 million |
| Growth rate | 6.6% (CAGR from 2024 to 2030) |
| Largest segment | Anti-aging serums |
| Fastest growing segment | Skin Brightening Serums |
| Historical data covered | 2018 - 2023 |
| Base year for estimation | 2024 |
| Forecast period covered | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Anti-Aging Serums, Skin Brightening Serums, Acne Fighting Serums, Hydrating Face Serums, Exfoliating Face Serums, Other Facial Serum Type |
Other key industry trends
- In terms of revenue, the North America accounted for 31.1% of the global facial serum market in 2024.
- By country, the U.S. is projected to lead the global market in terms of revenue in 2030.
- By country, Germany is the fastest growing regional market and is projected to reach USD 495.3 million by 2030.
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Facial Serum Market Scope
Facial Serum Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|
Global facial serum market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to facial serum market will help companies and investors design strategic landscapes.
Anti-aging serums was the largest segment with a revenue share of 31.93% in 2024. Horizon Databook has segmented the Global facial serum market based on anti-aging serums, skin brightening serums, acne fighting serums, hydrating face serums, exfoliating face serums, other facial serum type covering the revenue growth of each sub-segment from 2018 to 2030.
- Global Facial Serum Type Outlook (Revenue, USD Million, 2018-2030)
- Anti-Aging Serums
- Skin Brightening Serums
- Acne Fighting Serums
- Hydrating Face Serums
- Exfoliating Face Serums
- Other Facial Serum Type
- Global Facial Serum Form Outlook (Revenue, USD Million, 2018-2030)
- Oil based
- Gel based
- Water based
- Other Form
- Global Facial Serum Distribution Channel Outlook (Revenue, USD Million, 2018-2030)
- Supermarkets & Hypermarkets
- Drugstores & Pharmacies
- Specialty Beauty Stores
- Online Retailers
- Other Distribution Channels
- Global Facial Serum Price Point Outlook (Revenue, USD Million, 2018-2030)
- Mass-Market
- Premium
- Luxury
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Target buyers of Global facial serum market databook
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Our clientele includes a mix of facial serum market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of global-level data and insights on the Global facial serum market , including forecasts for subscribers. This global databook contains high-level insights into Global facial serum market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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Global facial serum market size, by regions, 2018-2030 (US$M)
Top 10 countries: Facial serum market size, 2024 (US$M)
Global facial serum market share, by type, 2024 & 2030 (%, US$M)
Facial serum market: Opportunity assessment by country
Global facial serum market, by region, 2024 (US$M)
| Type | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | 2029 | 2030 | CAGR |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| North America | 1,479.5 | 1,551.7 | 1,475.4 | 1,550.1 | 1,630.8 | 1,718.6 | 1,813.7 | 1,917.6 | 2,030.3 | 2,153.8 | 2,288.4 | 2,436.4 | 2,598.1 | 6.3% |
| Europe | 1,557.5 | 1,630.2 | 1,546.6 | 1,621.5 | 1,702.2 | 1,789.9 | 1,884.7 | 1,988.2 | 2,100.3 | 2,223.0 | 2,356.4 | 2,502.9 | 2,662.7 | 6.0% |
| Asia Pacific | 1,152.5 | 1,229.7 | 1,189.3 | 1,270.8 | 1,359.5 | 1,456.8 | 1,562.9 | 1,679.6 | 1,807.4 | 1,948.4 | 2,103.5 | 2,275.2 | 2,464.7 | 8.0% |
| Latin America | 186.5 | 197.3 | 189.2 | 200.4 | 212.7 | 226.0 | 240.6 | 256.5 | 273.9 | 293.1 | 314.0 | 337.2 | 362.6 | 7.2% |
| MEA | 271.4 | 285.5 | 272.2 | 286.8 | 302.7 | 319.9 | 338.6 | 359.0 | 381.3 | 405.7 | 432.3 | 461.7 | 493.8 | 6.6% |
| Overall | 4,647.4 | 4,894.4 | 4,672.7 | 4,929.8 | 5,207.8 | 5,511.3 | 5,840.5 | 6,200.9 | 6,593.1 | 7,024.1 | 7,494.6 | 8,013.4 | 8,582.0 | 6.7% |
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