North America Facial Serum Market Size & Outlook

The facial serum market in North America is expected to reach a projected revenue of US$ 2,598.1 million by 2030. A compound annual growth rate of 6.2% is expected of North America facial serum market from 2025 to 2030.
Revenue, 2024 (US$M)
$1,813.7
Forecast, 2030 (US$M)
$2,598.1
CAGR, 2025 - 2030
6.2%
Report Coverage
North America

North America facial serum market highlights

  • The North America facial serum market generated a revenue of USD 1,813.7 million in 2024.
  • The market is expected to grow at a CAGR of 6.2% from 2025 to 2030.
  • In terms of segment, anti-aging serums was the largest revenue generating type in 2024.
  • Skin Brightening Serums is the most lucrative type segment registering the fastest growth during the forecast period.
  • Country-wise, Canada is expected to register the highest CAGR from 2025 to 2030.


North America data book summary

Market revenue in 2024USD 1,813.7 million
Market revenue in 2030USD 2,598.1 million
Growth rate6.2% (CAGR from 2024 to 2030)
Largest segmentAnti-aging serums
Fastest growing segmentSkin Brightening Serums
Historical data covered2018 - 2023
Base year for estimation2024
Forecast period covered2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentationAnti-Aging Serums, Skin Brightening Serums, Acne Fighting Serums, Hydrating Face Serums, Exfoliating Face Serums, Other Facial Serum Type
Key market players worldwideL'Oreal SA, Galderma Group AG Registered Shares, AMOREPACIFIC, KOSE Corp, Clarins Group, Unilever PLC, Shiseido Co Ltd, Beiersdorf AG, The Estee Lauder Companies Inc Class A, Revlon


Other key industry trends

  • In terms of revenue, North America region accounted for 31.1% of the global facial serum market in 2024.
  • Globally, Europe is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 2,464.7 million by 2030.

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Facial Serum Market Companies

Name Profile # Employees HQ Website

North America facial serum market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to facial serum market will help companies and investors design strategic landscapes.


Anti-aging serums was the largest segment with a revenue share of 31.97% in 2024. Horizon Databook has segmented the North America facial serum market based on anti-aging serums, skin brightening serums, acne fighting serums, hydrating face serums, exfoliating face serums, other facial serum type covering the revenue growth of each sub-segment from 2018 to 2030.


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Target buyers of North America facial serum market databook

  • Our clientele includes a mix of facial serum market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of continent-level data and insights on the North America facial serum market , including forecasts for subscribers. This continent databook contains high-level insights into North America facial serum market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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North America facial serum market size, by country, 2018-2030 (US$M)

North America Facial Serum Market Outlook Share, 2024 & 2030 (US$M)

North America facial serum market size, by country, 2018-2030 (US$M)

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