North America E-cigarette And Vape Market Size & Outlook

The e-cigarette and vape market in North America is expected to reach a projected revenue of US$ 77,932.9 million by 2030. A compound annual growth rate of 30.1% is expected of North America e-cigarette and vape market from 2024 to 2030.
Revenue, 2023 (US$M)
$12,371.0
Forecast, 2030 (US$M)
$77,932.9
CAGR, 2024 - 2030
30.1%
Report Coverage
North America

North America e-cigarette and vape market highlights

  • The North America e-cigarette and vape market generated a revenue of USD 12,371.0 million in 2023.
  • The market is expected to grow at a CAGR of 30.1% from 2024 to 2030.
  • In terms of segment, rechargeable was the largest revenue generating product in 2023.
  • Modular Devices is the most lucrative product segment registering the fastest growth during the forecast period.
  • Country-wise, Canada is expected to register the highest CAGR from 2024 to 2030.


North America data book summary

Market revenue in 2023USD 12,371.0 million
Market revenue in 2030USD 77,932.9 million
Growth rate30.1% (CAGR from 2023 to 2030)
Largest segmentRechargeable
Fastest growing segmentModular Devices
Historical data covered2018 - 2022
Base year for estimation2023
Forecast period covered2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationDisposable, Rechargeable, Modular Devices
Key market players worldwideAltria Group Inc, British American Tobacco, Imperial Brands PLC, Vapor Group Inc, Japan Tobacco Inc, Pax Global Technology Ltd, Philip Morris International Inc, Reynolds Consumer Products Inc Ordinary Shares, Shenzhen International Holdings Ltd


Other key industry trends

  • In terms of revenue, North America region accounted for 43.9% of the global e-cigarette and vape market in 2023.
  • Globally, North America is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 52,047.8 million by 2030.

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E-cigarette And Vape Market Companies

Name Profile # Employees HQ Website

North America e-cigarette and vape market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to e-cigarette and vape market will help companies and investors design strategic landscapes.


Rechargeable was the largest segment with a revenue share of 46.1% in 2023. Horizon Databook has segmented the North America e-cigarette and vape market based on disposable, rechargeable, modular devices covering the revenue growth of each sub-segment from 2018 to 2030.


The North American region has various small e-cigarette businesses involved in the manufacturing, sale, and distribution of e-cigarette, thereby encouraging market growth. Health Canada, a national public health department of the Canada, announced a regulation namely the new Nicotine Concentration in Vaping Products Regulations (NCVPR) that set a maximum nicotine concentration of 20 mg/mL for vaping products promoted in Canada.

These regulations also prohibit the sale and packaging of vaping products if the nicotine concentration stated on the package exceeds 20 mg/ml. During 2019–2020, an upsurge in usage of disposable e-cigarettes was observed among the youths of the U.S. owing to its easy availability with distinctive youth appealing flavors such as candy and fruit.

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Horizon Databook provides a detailed overview of continent-level data and insights on the North America e-cigarette and vape market , including forecasts for subscribers. This continent databook contains high-level insights into North America e-cigarette and vape market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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North America e-cigarette and vape market size, by country, 2018-2030 (US$M)

North America E-cigarette And Vape Market Outlook Share, 2023 & 2030 (US$M)

North America e-cigarette and vape market size, by country, 2018-2030 (US$M)

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