Europe E-cigarette And Vape Market Size & Outlook
Europe e-cigarette and vape market, 2018-2030 (US$M)
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Europe e-cigarette and vape market highlights
- The Europe e-cigarette and vape market generated a revenue of USD 7,481.3 million in 2023.
- The market is expected to grow at a CAGR of 29.4% from 2024 to 2030.
- In terms of segment, rechargeable was the largest revenue generating product in 2023.
- Modular Devices is the most lucrative product segment registering the fastest growth during the forecast period.
- Country-wise, UK is expected to register the highest CAGR from 2024 to 2030.
Europe data book summary
| Market revenue in 2023 | USD 7,481.3 million |
| Market revenue in 2030 | USD 45,418.7 million |
| Growth rate | 29.4% (CAGR from 2023 to 2030) |
| Largest segment | Rechargeable |
| Fastest growing segment | Modular Devices |
| Historical data covered | 2018 - 2022 |
| Base year for estimation | 2023 |
| Forecast period covered | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Disposable, Rechargeable, Modular Devices |
| Key market players worldwide | Altria Group Inc, British American Tobacco, Imperial Brands PLC, Vapor Group Inc, Japan Tobacco Inc, Pax Global Technology Ltd, Philip Morris International Inc, Reynolds Consumer Products Inc Ordinary Shares, Shenzhen International Holdings Ltd |
Other key industry trends
- In terms of revenue, Europe region accounted for 26.6% of the global e-cigarette and vape market in 2023.
- Globally, North America is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 52,047.8 million by 2030.
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E-cigarette And Vape Market Scope
E-cigarette And Vape Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|
Europe e-cigarette and vape market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to e-cigarette and vape market will help companies and investors design strategic landscapes.
Rechargeable was the largest segment with a revenue share of 47.13% in 2023. Horizon Databook has segmented the Europe e-cigarette and vape market based on disposable, rechargeable, modular devices covering the revenue growth of each sub-segment from 2018 to 2030.
The updated Tobacco Products Directive enforced by European Parliament in 2016 stipulated various directives with regards to the packaging and strength & volume of e-liquid bottles. The U.K. has successfully enforced e-cigarette regulations.
The regulations deal with product packaging, e-liquid refill limits, and labelling, among others. The country also allows the import, sale, and advertising of e-cigarettes. However, sellers in the U.K. face a challenge in claiming e-cigarettes as a safer alternative to the cigarettes.
Most hotels in Germany are turning to non-smoking facilities. As of 2018, only three states including North Rhine-Westphalia, Bavaria, and Saarland had complete ban on smoking in bars and restaurants. However, growing promotion of e-cigarettes and increasing number of ecigarette vendors are creating significant traction in the German market.
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Target buyers of Europe e-cigarette and vape market databook
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Our clientele includes a mix of e-cigarette and vape market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of continent-level data and insights on the Europe e-cigarette and vape market , including forecasts for subscribers. This continent databook contains high-level insights into Europe e-cigarette and vape market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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Europe e-cigarette and vape market size, by country, 2018-2030 (US$M)
Europe E-cigarette And Vape Market Outlook Share, 2023 & 2030 (US$M)
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