Global E-cigarette And Vape Market Size & Outlook

The e-cigarette and vape industry worldwide is expected to reach a projected revenue of US$ 182,843.0 million by 2030. A compound annual growth rate of 30.6% is expected of the worldwide e-cigarette and vape industry from 2024 to 2030.
Revenue, 2023 (US$M)
$28,171.7
Forecast, 2030 (US$M)
$182,843.0
CAGR, 2024 - 2030
30.6%
Report Coverage
Worldwide

Global e-cigarette and vape market highlights

  • The global e-cigarette and vape market generated a revenue of USD 28,171.7 million in 2023 and is expected to reach USD 182,843.0 million by 2030.
  • The market is expected to grow at a CAGR (2024 - 2030) of 30.6% by 2030.
  • In terms of segment, rechargeable accounted for a revenue of USD 12,250.4 million in 2023.
  • Modular Devices is the most lucrative product segment registering the fastest growth during the forecast period.
  • In terms of region, North America was the largest revenue generating market in 2023.
  • Country-wise, Germany is expected to register the highest CAGR from 2024 to 2030.


Global data book summary

Market revenue in 2023USD 28,171.7 million
Market revenue in 2030USD 182,843.0 million
Growth rate30.6% (CAGR from 2023 to 2030)
Largest segmentRechargeable
Fastest growing segmentModular Devices
Historical data covered2018 - 2022
Base year for estimation2023
Forecast period covered2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationDisposable, Rechargeable, Modular Devices


Other key industry trends

  • In terms of revenue, the North America accounted for 43.9% of the global e-cigarette and vape market in 2023.
  • By country, the U.S. is projected to lead the global market in terms of revenue in 2030.
  • By country, Germany is the fastest growing regional market and is projected to reach USD 1,589.7 million by 2030.

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E-cigarette And Vape Market Companies

Name Profile # Employees HQ Website

Global e-cigarette and vape market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to e-cigarette and vape market will help companies and investors design strategic landscapes.


Rechargeable was the largest segment with a revenue share of 43.48% in 2023. Horizon Databook has segmented the Global e-cigarette and vape market based on disposable, rechargeable, modular devices covering the revenue growth of each sub-segment from 2018 to 2030.


E-cigarettes in today's time have Temperature Control (TC) function that controls the coil temperature to produce large quantity of vapor and provide enhanced e-liquid flavor. Temperature control offers an enhanced vaping experience without burning the coil as it automatically cuts out the power when the coil exceeds a certain temperature.


Temperature control is an effective function in an e-cigarette, as it increases safety of the devices and it protects the coil that enables it to be used for a longer time thus saving cost. Temperature control mods further saves battery life by consuming less power thus reducing battery charging cycles and improving battery operational life.

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Target buyers of Global e-cigarette and vape market databook

  • Our clientele includes a mix of e-cigarette and vape market companies, investment firms, advisory firms & academic institutions.
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Horizon Databook provides a detailed overview of global-level data and insights on the Global e-cigarette and vape market , including forecasts for subscribers. This global databook contains high-level insights into Global e-cigarette and vape market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Global e-cigarette and vape market size, by regions, 2018-2030 (US$M)

Top 10 countries: E-cigarette and vape market size, 2023 (US$M)

Global e-cigarette and vape market share, by product, 2023 & 2030 (%, US$M)

E-cigarette and vape market: Opportunity assessment by country

Global e-cigarette and vape market, by region, 2023 (US$M)

Global e-cigarette and vape market size, by regions, 2018-2030 (US$M)

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