Asia Pacific E-cigarette And Vape Market Size & Outlook

The e-cigarette and vape market in Asia Pacific is expected to reach a projected revenue of US$ 52,047.8 million by 2030. A compound annual growth rate of 34.6% is expected of Asia Pacific e-cigarette and vape market from 2024 to 2030.
Revenue, 2023 (US$M)
$6,495.5
Forecast, 2030 (US$M)
$52,047.8
CAGR, 2024 - 2030
34.6%
Report Coverage
Asia Pacific

Asia Pacific e-cigarette and vape market highlights

  • The Asia Pacific e-cigarette and vape market generated a revenue of USD 6,495.5 million in 2023.
  • The market is expected to grow at a CAGR of 34.6% from 2024 to 2030.
  • In terms of segment, rechargeable was the largest revenue generating product in 2023.
  • Modular Devices is the most lucrative product segment registering the fastest growth during the forecast period.
  • Country-wise, Japan is expected to register the highest CAGR from 2024 to 2030.


Asia Pacific data book summary

Market revenue in 2023USD 6,495.5 million
Market revenue in 2030USD 52,047.8 million
Growth rate34.6% (CAGR from 2023 to 2030)
Largest segmentRechargeable
Fastest growing segmentModular Devices
Historical data covered2018 - 2022
Base year for estimation2023
Forecast period covered2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationDisposable, Rechargeable, Modular Devices
Key market players worldwideAltria Group Inc, British American Tobacco, Imperial Brands PLC, Vapor Group Inc, Japan Tobacco Inc, Pax Global Technology Ltd, Philip Morris International Inc, Reynolds Consumer Products Inc Ordinary Shares, Shenzhen International Holdings Ltd


Other key industry trends

  • In terms of revenue, Asia Pacific region accounted for 23.1% of the global e-cigarette and vape market in 2023.
  • Globally, North America is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 52,047.8 million by 2030.

No credit card required*

Horizon in a snapshot

  • 30K+ Global Market Reports
  • 120K+ Country Reports
  • 1.2M+ Market Statistics
  • 200K+ Company Profiles
  • Industry insights and more

E-cigarette And Vape Market Companies

Name Profile # Employees HQ Website

Asia Pacific e-cigarette and vape market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to e-cigarette and vape market will help companies and investors design strategic landscapes.


Rechargeable was the largest segment with a revenue share of 37.68% in 2023. Horizon Databook has segmented the Asia Pacific e-cigarette and vape market based on disposable, rechargeable, modular devices covering the revenue growth of each sub-segment from 2018 to 2030.


E-cigarettes are not regulated in the Asia-Pacific region. Several countries such as Hong Kong, Singapore, and India have banned the sale and distribution of ecigarette products. 

In October 2019, the China’s State Tobacco Monopoly Administration and the State Administration for Market Regulation (SAMR) jointly issued the Circular on Further Protecting Minors from the Harm of E-cigarettes that urged the e-cigarette manufacturers to limit selling and advertising e-cigarettes online to prevent minors below age 18, from obtaining e-cigarettes and other vaping products.

Growing demand for ash-less and smokeless vaping, increasing product innovations and developments by e-cigarette manufacturers and rising focus on mitigating health risks, are some of the key drivers supporting the growth of Japanese e-cigarette market.

Reasons to subscribe to Asia Pacific e-cigarette and vape market databook:

  • Access to comprehensive data: Horizon Databook provides over 1 million market statistics and 20,000+ reports, offering extensive coverage across various industries and regions.
  • Informed decision making: Subscribers gain insights into market trends, customer preferences, and competitor strategies, empowering informed business decisions.
  • Cost-Effective solution: It's recognized as the world's most cost-effective market research database, offering high ROI through its vast repository of data and reports.
  • Customizable reports: Tailored reports and analytics allow companies to drill down into specific markets, demographics, or product segments, adapting to unique business needs.
  • Strategic advantage: By staying updated with the latest market intelligence, companies can stay ahead of competitors, anticipate industry shifts, and capitalize on emerging opportunities.

Target buyers of Asia Pacific e-cigarette and vape market databook

  • Our clientele includes a mix of e-cigarette and vape market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of continent-level data and insights on the Asia Pacific e-cigarette and vape market , including forecasts for subscribers. This continent databook contains high-level insights into Asia Pacific e-cigarette and vape market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

Partial client list

  • logo

Asia Pacific e-cigarette and vape market size, by country, 2018-2030 (US$M)

Asia Pacific E-cigarette And Vape Market Outlook Share, 2023 & 2030 (US$M)

Asia Pacific e-cigarette and vape market size, by country, 2018-2030 (US$M)

Sign up - it's easy, and free!

Sign up and get instant basic access to databook, upgrade
when ready, or enjoy our free plan indefinitely.

Explore all plans

Included in Horizon account

  • 30K+ Global Market Reports
  • 120K+ Country Reports
  • 1.2M+ Market Statistics
  • 200K+ Company Profiles
  • Industry insights and more