The pricing and cost analysis helps in deriving and forecasting the actual cost of products or services over the forecast period. It considers all the cost components and provides a competitive edge during supplier negotiations. Moreover, the outcome helps procurement leaders understand detailed and fact-based cost drivers for the category.
In this connected devices and wearables procurement intelligence report, we have estimated the pricing of the key cost components. Hardware, software, and connectivity form the largest cost component of the connected devices and wearables businesses. Together, they account for about 80% of the total cost. The cost also depends on the type of manufacturing process undertaken, marketing, and support provided for the product. For example, in developing an IoT-based wearable connected device, the connectivity costs of a system of connected devices that communicate over a cellular network are typically around USD 0.04 per megabyte. Some telecom carriers offer narrowband pricing options for businesses, charging USD 6 per device per year. Ranging in form and complexity from bare-metal firmware to customized Android, software may add up to USD 20,000 to the overall cost estimate. If a third-party gadget is incorporated into the device network, it might also need middleware - i.e., drivers, APIs, and SDKs that are required by the connecting devices and applications to communicate. Custom firmware for an IoT-based solution may cost USD 10,000 to USD 30,000.
Every organization and its procurement team look forward to negotiating the best deal while procuring a set of products or subscribing to services. Rate benchmarking involves price/cost comparison of more than one set of products/services to analyze the most efficient combination that can potentially help the procurement team in getting the optimum rate.
The geographical location and nature of the firm are important factors in analyzing rate benchmarking in the connected devices and wearables category. Smart devices are generally costlier in the US compared to China. For example, considering Samsung’s smart watch prices in the US, Japan, South Korea, Taiwan, and China, the cost of a smart watch in South Korea is about USD 400, the lowest among the countries listed. China comes in second with cost of a smart watch around USD 470. This is due to factors such as low labor costs, low materials costs, and high market competition. Taiwan, along with Japan has the second highest cost, with USD 480, due to high labor and material costs. The United States has the highest cost of a smart watch, with USD 500, attributed to factors such as labor costs, materials costs, and low market competition.
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Labor cost is one of the key components of the total incurred costs while offering a product or service. Therefore, an organization must decide on whether the focus category should be retained in-house or outsourced if the organization is providing its products or services at competitive prices. If the organization decides in favor of outsourcing, it must understand the difference in the salary structures of suppliers before selecting a supplier and formulating a negotiation strategy.
According to our research, product managers at Alphabet Inc., Sony Corp., and Samsung Electronics Co. receive a 30% - 60% higher average salary compared to the salary received by product managers working in companies such as Xiaomi Corp., and Huawei Technologies Group Co. However, the year-on-year increment rate in all these companies majorly depends on the Key Result Areas (KRAs).
Organizations may find it cumbersome to continuously track all the latest developments in their supplier landscape. Outsourcing the activities related to gathering intelligence allows organizations to focus on their core offerings. At this juncture, our newsletter service can help organizations stay updated with the latest developments and innovations and subsequently assist in preventing disruptions in the supply chain. We have identified the following developments within the connected devices and wearables category over the last two years:
In September 2022, Fitbit upgraded its smartwatch range which have latest aesthetics and functionality.
In September 2022, Apple has launched latest version of Apple Watch SE and Apple Watch Series 8. These two products help users in knowing their health condition in real time which is synced to their smartphones and they access that data at any time.
In June 2022, to enter the smart wearable industry, Mensa Brands, an e-commerce company, acquired the wearables manufacturer, Pebble. Pebble offers an offline distribution network for music, fitness trackers, and charging solutions. The company intends to expand Pebble's internet presence and capitalize on the growing consumer popularity of wearables.
In April 2022, Apple introduced the HidrateSpark smart water bottle. It can monitor the user’s daily intake of water while syncing it with their Apple Health
In August 2021, The RS60 Ring Scanner launched by Handheld Group is a convenient independently scanning option for use in distribution facilities, retail stores, as well as other environments requiring highly mobile scanning.
In June 2021, LifeQ, a provider of biometrics and health data derived from wearables, partnered with CONNEQT, Inc., a manufacturer of consumer health devices like wearables, consumer health apps, and home vital signs monitors. This was done to strengthen the surveillance, screening, and remote patient monitoring solutions of LifeQ.
Component wise cost break down for better negotiation for the client, highlights the key cost drivers in the market with future price fluctuation for different materials (e.g.: steel, aluminum, etc.) used in the production process
Offering cost transparency for different products / services procured by the client. A typical report involves 2-3 case scenarios helping clients to select the best suited engagement with the supplier
Determining and forecasting salaries for specific skill set labor to make decision on outsourcing vs in-house.
A typical newsletter study by capturing latest information for specific suppliers related to: M&As, technological innovations, expansion, litigations, bankruptcy etc.