Tomato Ketchup Market Size, Share & Trends Analysis Report By Product (Regular, Flavored), By Packaging (Bottled, Pouch), By Distribution Channel (Offline, Online), By Region, And Segment Forecasts, 2022 - 2028

Report Overview

The global tomato ketchup market size was valued at USD 20.90 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 2.8% from 2022 to 2028. The growing processed food industry and rising demand for fast food across the world are driving the market. Moreover, the continuous efforts on introducing flavored products with attractive packaging increase the demand for tomato processed products in emerging economies. Additionally, the rising popularity of ready-to-eat food products has been a significant factor fueling the market growth.

The lockdown announced during the COVID-19 pandemic had disturbed transportation and suspended the supply of raw materials like tomatoes for a short duration, thereby significantly impacting the export and import of the market across the globe. The increasing demand for fast food and ready-to-eat products after the COVID pandemic will create opportunities for the market players. Thus, the market is expected to witness healthy growth in the upcoming years.

A tangy and sweet flavored condiment that is prepared using tomatoes, various spices, seasonings, sweetener, and other additives is known as tomato ketchup. Sometimes, it is also referred to as ketchup. Increasing consumption of tomato ketchup with various fast-food items among the millennials and generation Z is driving the market. Moreover, the increasing use of tomato ketchup by various cafes, fast-food serving restaurants, hotels, and others in the food and beverages industry is fueling the market growth over the forecast period.

The consumers' inclination toward the western lifestyle and continuous changing dietary habits across the globe are propelling the growth of the market. In addition to this, the growing middle-class population, increasing disposable income, and urbanization across the globe are anticipated to fuel the growth of the global market. Increasing demand for organic ketchup due to the rising health concerns and awareness regarding the benefits among consumers across the globe is driving the industry sales.

The manufacturers are offering a wide range of products with various flavors such as hot and spicy and roasted garlic. However, government guidelines in countries such as the U.S., Germany, the U.K., China, and India are expected to maintain the quality of ketchup products. For instance, in the U.S., Government agencies such as the Food and Drug Administration (FDA), Food Product Standards and Food Additives (FSSAI), and the U.S. Department of Agriculture (USDA) impose multiple federal regulations and guidelines for the fast food and related product manufacturers. The published federal guidelines and rules ensure the quality of products up to the hygienic standards for consumption.

Increased demand for organic tomato ketchup has led to increased sales of organic tomato ketchup. Due to this factor, key players operating in the market are making product innovations. Moreover, key players operating in the market are involved in investments and the launch of varieties of ketchup to fulfill consumer needs by providing products obtained from healthy and natural ingredients.

Packaging Insights

The bottled segment captured the largest revenue share of more than 55.0% in 2021. The rising popularity of bottled packaging owing to its high sustainability and the ability to reduce waste is projected to fuel the market growth. Moreover, ketchup sold in bottles is convenient, can be easily handled, and can be stored effortlessly, which is increasing its demand and usage and thus contributing to revenue generation.

The pouch segment is expected to expand at the fastest growth rate of 3.0% from 2022 to 2028. The increasing demand for innovative and attractive packaging for tomato processed products is propelling the growth of this segment. Moreover, companies are adopting these pouches as they are environmentally friendly, sustainable, and fully recyclable, which, in turn, is projected to fuel the market growth over the forecast period.

Distribution Channel Insights

The offline channel held the largest revenue share of more than 80.0% in 2021. Consumers are preferring offline channels for purchasing consumer goods, groceries, and processed food products like ketchup, where they can physically verify product quality. Moreover, easy access and searching for various processed tomato products through stores are likely to drive the segment. Offline channels are expected to remain dominant in the forecast period due to the improved distribution channel networks across the globe.

The online channel is anticipated to register the fastest CAGR of 3.7% from 2022 to 2028. Several manufacturers of these products are offering products on their websites and e-commerce platforms. Moreover, the internet penetration rate has witnessed lucrative growth in recent years, which led to the significant growth of the e-commerce sector across the globe.

Product Insights

The regular ketchup segment held the largest revenue share of more than 65.0% in 2021. The increasing popularity of regular ketchup products owing to their high sustainability has driven the market over the last few years. Moreover, the growing health concerns among the consumers have increased the demand for low-calorie, low-fat tomato processed products, which, in turn, are stimulating the growth of the market.

The flavored ketchup segment is expected to expand at the fastest growth rate of 3.2% from 2022 to 2028. The rising demand for flavored tomato ketchup such as hot and spicy, organic, and roasted garlic will boost the growth of the market. Moreover, several manufacturers across the globe are introducing new products with various flavors due to the rising inclination of consumers toward western lifestyles and changing dietary habits, thus driving the market.

Regional Insights

North America held the largest revenue share of over 35.0% in 2021. The increasing awareness regarding the health benefits of consuming tomato ketchup in this region is propelling the growth of the market. In this region, consumers prefer ketchup other than sauces and condiments, and approximately 97% of households in the U.S. consume ketchup, which has led to significant growth in the market. Moreover, the rising consumption of fast-food products in the U.S. and Canada is accelerating market growth.

Asia Pacific is expected to register the fastest CAGR of 3.2% from 2022 to 2028. China, India, and Japan have a large consumer base, which will drive the regional demand. Moreover, the growing consumption of fast food by consumers, coupled with massive consumer demand for ketchup and sauce, is driving the regional market. Additionally, the region is expected to expand at an accelerated rate owing to the growing disposable income and rising population.

Europe held the second-largest revenue share in 2021. The growth of the regional market is attributed to the production of tomato ketchup in diverse flavors. Players operating in the market are producing tomato ketchup as per the cultural taste with specific regional versions. Moreover, the demand for and consumption of fast food in the region have been growing, which is expected to drive the market. Thus, the aforementioned factors are surging the growth of the market in the European region.

Key Companies & Market Share Insights

The market consists of various established players, coupled with local manufacturers. Various manufacturers and suppliers are focusing on the logistic development and strengthening of the distribution channel to enhance their foothold. These key market players are undertaking major business initiatives such as mergers and acquisitions, partnerships, agreements, and the launch of new products. For instance, in November 2021, The Kraft Heinz Company launched a new product named HEINZ Tomato Ketchup Marz Edition. The tomatoes used in these ketchup were grown by recreating the similar conditions of temperature, soil, and water that is of Mars. Some prominent players in the global tomato ketchup market include:

• Nestle S.A.

• The Kraft Heinz Company

• Unilever

• Bolton Group

• Del Monte Foods, Inc.

• Conagra Brands, Inc.

• General Mills Inc. 

• Campbell Soup Company

• Premier Foods Plc

• Kagome

• Lee Kum Kee

Tomato Ketchup Market Report Scope

Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2017 to 2028. For the purpose of this study, Grand View Research has segmented the global tomato ketchup market report on the basis of product, packaging, distribution channel, and region:

• Product Outlook (Revenue, USD Million, 2017 - 2028)

  • Regular

  • Flavored

• Packaging Outlook (Revenue, USD Million, 2017 - 2028)

  • Bottled

  • Pouch

• Distribution Channel Outlook (Revenue, USD Million, 2017 - 2028)

  • Offline

  • Online

• Regional Outlook (Revenue, USD Million, 2017 - 2028)

  • North America

    • U.S.

  • Europe

    • Germany

    • U.K.

    • France

  • Asia Pacific

    • China

    • India

    • Japan

  • Central & South America

    • Brazil

  • Middle East & Africa

    • South Africa