Smart Water Bottle Market Size, Share & Trends Analysis Report By Type (Metal, Polymer), By Component (In-built, Hardware, Hydration Tracking Apps), By Distribution Channel, By Region, And Segment Forecasts, 2018 - 2025

Industry Insights

The global smart water bottle market size was valued at USD 7,000.0 thousand in 2016 and is projected to witness lucrative growth over the next eight years. Factors such as growing awareness among users about maintaining the hydration level in the body and increasing disposable income are expected to drive the market growth.

The increasing health consciousness among individuals across the globe is significantly impelling the growth of the smart water bottle market. Government initiatives such as ‘Swachh Bharat Abhiyan’ by the government of  India to reduce the plastic waste generation and promote the use of reusable materials are on a rise. Advancements in the fields of chemicals and materials have resulted in the development of Bisphenol A (BPA)-free polymer ‘Tritan’, that is used for manufacturing the bottles.

Technological advancements in the fields of Internet of Things (IoT) and machine learning have resulted in the development of mobile apps that provide information to users about their daily hydration levels and required water intake. These applications play a vital role in keeping the athletes and gymnasts informed about their hydration levels throughout the day.

The increasing disposable income and improved standard of living are estimated to drive the industry growth over the forecast period. Fitness-enthusiasts are increasingly opting for products that enhance their experience of exercising, subsequently increasing the demand for interactive vessels.

Type Insights

Nowadays, most bottles are made from polymer ‘Tritan’ as they are BPA-free and can be reused. Bottles made of polymer do not allow quick heat transfer and hence helps in maintaining the temperature of the fluid stored inside. Moreover, the material is preferred by numerous manufacturers as it is light in weight and durable.

The size of the polymer type segment was valued at USD 5,208.7 thousand in 2016. The segment accounted for the largest share in terms of revenue in 2016 and is expected to grow rapidly over the forecast period. The metal segment is expected to lose market share over a period of time due to properties such as heavyweight and transfer of taste to the water.

Component Insights

Hydration tracking apps are gaining traction among many people across the globe. The segment is presumed to grow at a CAGR of 28.3% over the forecast period. Various interactive bottle manufacturers provide their users with accurate information related to their daily water intake and enable them to set personalized hydration goals.

The hardware segment captured a major share in terms of revenue. It was valued at USD 3,557.8 thousand in 2016. This segment includes smart caps or sensor bands that are compatible with any regular bottles and therefore preferred largely by customers. Additionally, these sensor bands and caps have the ability to connect with the smart devices of users, thereby providing easy access to the information obtained throughout the day regarding their water intake

Distribution Channel Insights

The online distribution channel segment accounted for the largest share in terms of revenue and was valued at USD 6,070.4 thousand in 2016. The increasing trends of shopping online and easy availability of internet connection on computers, laptops, and several other smart devices are expected to boost the sales through online distribution channel segment.

The offline distribution channel segment is estimated to witness a lucrative growth owing to the increasing presence of smart accessories offline. Additionally, numerous manufacturers are focusing on launching company exclusive stores in order to establish their presence in the regions with low internet penetration levels. The smart water bottle market is still evolving and there is a lack of awareness about the product among people, which has resulted in the offline segment capturing a relatively smaller share in the industry.

Regional Insights

The North American region dominated the market and was valued at USD 2,450.7 thousand in 2016. The presence of large number of industry participants in the U.S. and continuous research and development in the fields of Internet of Things (IoT) and Artificial Intelligence (AI) have resulted in the region to gain maximum market share in terms of revenue.

The Asia Pacific regional market is anticipated to grow at a high rate in the coming years. The increasing demand in the emerging economies can be attributed to initiatives such as Digital India, Make in India, among others. Additionally, the increased awareness toward maintaining the hydration levels in the body is further expected to drive the market.

Smart Water Bottle Market Share Insights

Prominent players dominating the industry include Caktus, Inc., Ecomo, Groking Lab Limited, Hidrate Inc., HydraCoach, Inc., Moikit, Open-2, LLC, Out of Galaxy, Inc., Thermos L.L.C., and Trago, Inc., among others. These companies design, develop, and manufacture smart water bottles and are focusing on adopting innovative promotional strategies to attract consumers from different age groups.

Industry players are laying significant emphasis on research and development activities to come up with better features. For instance, apart from the hydration tracking sensor band, Ecomo, a hydration solution provider, has come up with an additional feature of a three-in-one filter that is installed in the flask. All these new features in the interactive water bottles are anticipated to fuel the industry growth over the forecast period.

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the industry trends in each of the sub-segments from 2017 to 2025. For the purpose of this study, Grand View Research has segmented the global smart water bottle market on the basis of types, components, distribution channels, and regions.

• Type Outlook (Revenue, USD Thousand; 2016 - 2025)

  • Metal

  • Polymer

  • Others

• Component Outlook (Revenue, USD Thousand; 2016 - 2025)

  • In-built

  • Hardware

  • Hydration tracking apps

• Distribution Channel Outlook (Revenue, USD Thousand; 2016 - 2025)

  • Online

  • Offline

• Regional Outlook (Revenue, USD Thousand; 2016 - 2025)

  • North America

    • The U.S.

    • Canada

  • Europe

    • The U.K.

    • Germany

  • Asia Pacific

    • China

    • Japan

    • India

  • Latin America

    • Brazil

  • Middle East & Africa (MEA)