Organic Skin Care Market Size, Share & Trends Analysis Report By Product (Face Cream & Moisturizers, Face Cleanser, Face Serum, Body Wash), By Distribution Channel, By Region, And Segment Forecasts, 2022 - 2030

Report Overview

The global organic skin care market size was valued at USD 9.83 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 8.9% from 2022 to 2030. Growing consumer inclination toward chemical-free beauty products along with the broadening concepts of creams, serums, and moisturizers infused with organic ingredients is expected to drive the demand for organic skin care products over the forecast period. These products are considered to be more effective and have fewer side effects, which, in turn, is expected to increase their application among consumers.

The COVID-19 pandemic has raised public awareness about the importance of self-care and well-being. This has induced a surge in demand for chemical-free products, which will fuel the growing need for organic skincare products. The lockdowns and movement restrictions, on the other hand, disrupted the supply chain and curtailed production for these products. The growing demand for organic products, along with a scarcity of resources, declined the manufacturing of these products, giving growth opportunities to the key players in the organic skin care market.

The increasing prevalence of skin issues caused by synthetic ingredients in beauty products and cosmetics is expected to boost sales. Synthetic compounds such as methylparaben, propylparaben, and butylparaben are toxic chemicals known to cause allergic reactions, acne, blemishes, rashes, and other skin-related problems. Hence, the key players are launching organic products. For instance, in February 2021, Lady Green, a French organic beauty brand, launched a range of organic face care and makeup products including face wash, face cream, mascara, and BB cream, for blemished, acne-prone skin using natural active ingredients, such as aloe vera and neem.

The rising number of COVID-19 cases has accelerated the shift toward a more digital world and triggered changes in online shopping behavior. Brands are penetrating online with a major shutdown of beauty and cosmetics retail stores. For instance, in February 2021, Lulu’s Holistics, a chemical-free skincare brand with three brick-and-mortar stores in Florida and New York and an online site, tripled its revenue to USD 5 million in 2020, owing to its operation online even after the shutdown of the retail stores due to the pandemic.

Growing awareness among millennial men about the benefits of skincare will further robust the market growth. A healthy skin care regime helps brighten skin and suppress acne caused due to environmental factors such as pollution, and UV rays. According to a blog published in 2020 by TIEGE HANLEY, a men’s skincare startup, 60% of men aged 18 to 24 use skincare products. Dissemination of knowledge and benefits offered by chemical-free products is making men choose these products over conventional skincare.

This trend has encouraged many brands to offer a varied portfolio of organic products exclusively for men such as face wash, serum, and facial cleansing oil. Some of the brands offering the same for men are Lyonsleaf; John Masters Organics; Dr. Alkaitis’s; Grown Alchemist; Bulldog Skincare.

Increasing R&D investments have encouraged innovative product launches. For instance, in June 2021, SO’BiO étic, the leading organic beauty brand in France, launched its organic beauty product line in the U.S. which includes products such as hydrating day cream, and organic brightening moisturizing cream, tone correcting serum, and organic cleansing foam.

Product Insights

The face cream & moisturizers segment held the largest market share of more than 49.4% in 2021 and is expected to maintain dominance over the forecast period. Moisturizers have hydrating properties that help protect the skin by creating a barrier that keeps oil from escaping and harmful elements from causing dryness or irritation. Numerous types of moisturizers containing organic ingredients are available for various skin types such as dry, oily, and textured skin. For instance, ROSEN, a skin care brand, offers tropics moisturizer, a light hydrating moisturizer formulated with active ingredients such as pineapple enzymes that helps calm over-oil production and improve textured skin.

The face serum segment is projected to register the fastest growth during the forecast period with a CAGR of 10.0% from 2022 to 2030. Due to rising pollution consumers face skin-related problems such as dullness and hyperpigmentation. Organic face serums contain active ingredients namely grapeseed oil, mulethi, ashwagandha, and walnut that help fight the above-mentioned skin issues and even our skin tone. Owing to the benefits offered by these facial serums, the sale of products will witness a rise in the forthcoming years.

Distribution channel Insights

The hypermarket/supermarket was a larger distribution channel with a revenue share of around 43.9% in 2021. According to an article published by the Retail Sector in August 2021, 68% of consumers in the U.K. claim to buy personal care products offline due to the in-person shopping experience. The majority of the brands launch their products through supermarket chains such as Walmart and Target to reach maximum customers.

The online channel is anticipated to register a rapid CAGR of 9.2% from 2022 to 2030. E-commerce offers benefits to local as well as regional players by allowing a wider consumer reach. For instance, leading organic skincare brands in India such as iHerb offer their products only through online distribution channels.

Similarly, Alepia from France provides organic skin care for babies, women, and men via the company’s website. This has allowed emerging key players to grow with a larger consumer base. The launch of online beauty e-stores will further strengthen the market. For instance, Wonderskin Premium Skin Care, an Indian Online K beauty store provides organic and natural beauty products for skin concerns such as anti-aging, brightening, oily, acne/sensitive, combination, and dehydrated skin.

Regional Insights

Europe made the second-largest contribution to the global market with a revenue share of 26.3% in 2021. Growing consumer inclination toward ‘cleaner, greener beauty’ is expected to drive the demand for non-synthetic skin care products, especially among millennials and Gen Z. According to the report published in YPulse, September 2021, 36% of Gen Z and Millennial females in Western Europe are interested in trying these products. The availability of skincare products with an ‘organic’ label will increase products’ visibility among consumers. Many skin care brands offer products which are COSMetic Organic and Natural Standard (COSMOS) certified, making them safe for use with zero side effects.

Asia Pacific is the fastest-growing market and is expected to witness a CAGR of 9.2% from 2022 to 2030. Rising consumer awareness, changing lifestyles, increasing disposable income, and rising health and environmental concerns are expected to fuel sales of organic cosmetics in the region. According to the Government Stats 2021, consumers’ disposable income in China increases Y-O-Y by 8.8%. China is the key regional player with new product launches followed by countries such as Thailand, Malaysia, Indonesia, and Singapore.

Increasing skin issues such as skin sensitivity will further drive the market growth. Brands such as Ayelli and Frank Skincare are offering products to cater to such issues. For instance, in March 2020, Pour Le Monde, Pour le Monde (PMPM), a skin care brand, was launched in China for acne-prone skin. It uses organic ingredients such as the essence of baobab from the seeds of baobab trees in Madagascar and is sold on Alibaba Group member Tmall, JD.com, the RED.

Key Companies & Market Share Insights

The market is growing with fragmented key players across regions, where new entrants are launching products keeping sustainability and increasing awareness regarding non-synthetic skin care products in mind. Nowadays, beauty regime products with organic ingredients appeal the most to consumers, thus, manufacturers are focused on launching products with these attributes. Some prominent players operating in the global organic skin care market include:

• Shiseido Company Limited

• Natura & Co.

• The Estee Lauder Companies

• Yves Rocher

• True Botanicals

• Tata Harper

• The Hain Celestial Group

• Weleda AG

• Arbonne International

• Purity Cosmetics (100% Pure)

Organic Skin Care Market Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global organic skin care market report based on product, distribution channel, and region:

• Product Outlook (Revenue, USD Million, 2017 - 2030)

  • Face Cream & Moisturizers

  • Face Cleanser

  • Face Serum

  • Body Cream & Moisturizers

  • Body Wash

  • Others

• Distribution channel Outlook (Revenue, USD Million, 2017 - 2030)

  • Supermarket/Hypermarket

  • Pharmacy & Drugstore

  • Online

  • Others

• Regional Outlook (Revenue, USD Million, 2017 - 2030)

  • North America

    •  U.S.

  • Europe

    • U.K.

    • Germany

    •  France

  • Asia Pacific

    • India

    • China

    •  Japan

  • Central & South America

    •  Brazil

  • Middle East & Africa

    • UAE