Home Water Filtration Unit Market Size, Share & Trends Analysis Report By Product (RO-based, UV-based), By Region (Asia Pacific, Europe, Middle East & Africa, North America), And Segment Forecasts, 2022 - 2030

Research Methodology

A three-pronged approach was followed for deducing the home water filtration unit market estimates and forecasts. The process has three steps: information procurement, analysis, and validation. The whole process is cyclical, and steps repeat until the estimates are validated. The three steps are explained in detail below:

Information procurement: Information procurement is one of the most extensive and important stages in our research process, and quality data is critical for accurate analysis. We followed a multi-channel data collection process for home water filtration unit market to gather the most reliable and current information possible.

• We buy access to paid databases such as Hoover’s and Factiva for company financials, industry information, white papers, industry journals, SME journals, and more.
• We tap into Grand View’s proprietary database of data points and insights from active and archived monitoring and reporting.
• We conduct primary research with industry experts through questionnaires and one-on-one phone interviews.
• We pull from reliable secondary sources such as white papers and government statistics, published by organizations like WHO, NGOs, World Bank, etc., Key Opinion Leaders (KoL) publications, company filings, investor documents, and more.
• We purchase and review investor analyst reports, broker reports, academic commentary, government quotes, and wealth management publications for insightful third-party perspectives.

Analysis: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilized different methods of home water filtration unit market data depending on the type of information we’re trying to uncover in our research.

• Market Research Efforts: Bottom-up Approach for estimating and forecasting demand size and opportunity, top-down Approach for new product forecasting and penetration, and combined approach of both Bottom-up and Top-down for full coverage analysis.

• Value-Chain-Based Sizing & Forecasting: Supply-side estimates for understanding potential revenue through competitive benchmarking, forecasting, and penetration modeling.

• Demand-side estimates for identifying parent and ancillary markets, segment modeling, and heuristic forecasting.

• Qualitative Functional Deployment (QFD) Modelling for market share assessment.

Market formulation and validation: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilize different methods of data analysis depending on the type of information we’re trying to uncover in our research.

• Market Formulation: This step involves the finalization of market numbers. This step on an internal level is designed to manage outputs from the Data Analysis step.

• Data Normalization: The final market estimates and forecasts are then aligned and sent to industry experts, in-panel quality control managers for validation.

• This step also entails the finalization of the report scope and data representation pattern.

• Validation: The process entails multiple levels of validation. All these steps run in parallel, and the study is forwarded for publishing only if all three levels render validated results.

Home Water Filtration Unit Market Categorization:

The home water filtration unit market was categorized into two segments, namely product (RO-based, UV-based, Gravity-based), region (North America, Europe, Asia Pacific, Central & South America, and Middle East & Africa).

Segment Market Methodology:

The home water filtration unit market was segmented into product and regions. The demand at a segment level was deduced using a funnel method. Concepts like the TAM, SAM, SOM, etc., were put into practice to understand the demand. We at GVR deploy three methods to deduce market estimates and determine forecasts. These methods are explained below:

Market research approaches: Bottom-up

• Demand estimation of each product across countries/regions summed up to from the total market.

• Variable analysis for demand forecast.

• Demand estimation via analyzing paid database, and company financials either via annual reports or paid database.

• Primary interviews for data revalidation and insight collection.

Market research approaches: Top-down

• Used extensively for new product forecasting or analyzing penetration levels.

• Tool used invoice product flow and penetration models Use of regression multi-variant analysis for forecasting Involves extensive use of paid and public databases.

• Primary interviews and vendor-based primary research for variable impact analysis.

Market research approaches: Combined

• This is the most common method. We apply concepts from both the top-down and bottom-up approaches to arrive at a viable conclusion.

Regional Market Methodology:

The home water filtration unit market was analyzed at a regional level. The globe was divided into North America, Europe, Asia Pacific, Central & South America, and Middle East & Africa, keeping in focus variables like consumption patterns, export-import regulations, consumer expectations, etc. These regions were further divided into seven countries, namely, the U.S.; Germany; France; China; India; Argentina; Israel.

All three above-mentioned market research methodologies were applied to arrive at regional-level conclusions. The regions were then summed up to form the global market.

Home water filtration unit market companies & financials:

The home water filtration unit market was analyzed via companies operating in the sector. Analyzing these companies and cross-referencing them to the demand equation helped us validate our assumptions and conclusions. Key market players analyzed include:

• Amway is an American multi-level marketing company which manufactures health, beauty, and home care products. Amway holds several brands such as Nutrilite for vitamin, mineral, and dietary supplements; and eSpring for water treatment systems; The sale of the products is exclusively by Amway Business Owners (ABOs). Amway is increasingly investing in ecommerce to boost the sales revenue and as a result, 70% of the sales in China was via mobile orders in 2018. Amway launched new apps to enable ABOs to enhance the business and consumer shopping experience. Amway’s top ten markets are China, Korea, the U.S., Japan, Thailand, Taiwan, India, Russia, Malaysia, and Italy.

• Eureka Forbes Limited is a leading health and hygiene brand involved in the manufacturing of pollution control equipment such as water and air purification systems,  air conditioners, and electronic home security systems. It is a part of Shapoorji Pallonji Group, with a reach of over 53 countries across the globe. It has a presence in 1,500 cities and towns in India. It has an established door-to-door selling force in Asia, along with several distributors and institutional channels. Aquaguard is the flagship water purifier brand of Eureka Forbes and had been recognized by numerous Indian and international awards for its advanced technology in water purification. The company adopted a new strategy to shift its focus from direct sales channel to an Omni-channel business to boost its revenue.

• Hindustan Unilever Limited (HUL) is a British-Dutch manufacturing company and is headquartered in Mumbai, India. The company is engaged in the manufacturing and sales of products such as foods, beverages, cleaning agents, personal care products, water purifiers, and consumer goods. It operates through segments such as beauty & personal care, home care, foods & refreshments, and others. HUL offers water purifiers under the brand name Pureit, with its presence in over 9 countries. Pureit has eight variants in its product portfolio, namely, Pureit Classic 23 liters, Pureit Classic 14 liters, Pureit Intella 12 liters, Pureit Classic Auto-fill 23 liters, Pureit Marvella OGT, Pureit Marvella RO, Pureit Advanced, and Pureit Marvella UV.

• LG Electronics is a South Korean multinational electronics company headquartered in Yeouido-dong, Seoul, South Korea. LG has four major business units: Home Entertainment, Mobile Communications, Home Appliances & Air Solutions, and Vehicle Components. It has a presence in 140 locations, out of which 118 operations have manufacturing and production plants, sales offices, and research and development facilities. In 2017, the Ministry of Industry, Energy, and Trade of South Korea awarded PuriCare Water Purifier series of LG Electronics with the Energy Winner Award.

• Founded in 1919, Panasonic is a leading electronics manufacturer, with business operations spanning multiple fields. The company’s consumer business includes AVC equipment (audio, video, and communications) and software & hardware for this equipment, and home appliances including water purifiers, vacuum cleaners, washing machines, commercial HVAC, and personal grooming aids. Panasonic is also engaged in the business of eco-car and multimedia equipment, batteries, and industrial electronic components. The company operates through five major segments: appliances, eco solutions, connected solutions, automotive & industrial systems, and others.

• A.O. Smith Corporation is an American multinational company with its operations divided into North America and the Rest of the World. The company is one of the world’s leading manufacturers of residential and commercial water heating equipment & boilers and water treatment products. It manufactures and distributes specialty residential and commercial water heating products, water treatment systems, and condensing and non-condensing boilers. The Rest of the World geographic segment comprises Europe, India, and China among others, and accounted for the remaining one third revenue. A.O. Smith offers water treatment systems mainly in Asia and residential air purification systems in China.

• Whirlpool is an American company engaged in the designing, manufacturing, and sales of home appliances. Its product offerings are divided into four segments: laundry, refrigerators & freezers, cooking appliances, and others. On a global scale, the company had 65 manufacturing locations producing over 1 million units annually. The product segments laundry, refrigerators & freezers, cooking appliances, and others account for a revenue share of 28%, 29%, 19%, and 24%, respectively. Brands operating under the corporation include Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, JennAir, Indesit, and Bauknecht.

• KENT RO Systems Ltd. is an India-based healthcare product manufacturing company and is headquartered in Noida, Uttar Pradesh. Its product offerings include air purifiers, vacuum cleaners, vegetable and fruit purifiers, water purifiers, and water softeners. The company’s market is not limited to India; the company also exports its products to SAARC countries such as Afghanistan, Bangladesh, Bhutan, the Maldives, Nepal, Pakistan, Sri Lanka, as well as Kenya. The company holds certifications from prominent certifying agencies such as National Sanitation Foundation (NSF) and Water Quality Association (WQA) in the U.S.

• Brita GmbH is a Germany-based company which specializes in the manufacturing and sales of water filters. The company offers several products such as water filters, jars, bottles, filter cartridges, water bars, dispensers, and several services. 17% of the company’s revenue is generated from Germany whereas the rest of the revenue is generated outside Germany with the presence of its sales partners in more than 45 countries. In 2017, the company entered the Asia Pacific market, the fastest-growing market for water filtration devices, with its new Mypure Ultrafiltration Systems. At the beginning of 2018, it introduced Mypure Pro filter range in Taiwan.

• Philips is a Dutch multinational conglomerate and is headquartered in Amsterdam. The company is primarily engaged in the manufacturing of healthcare and lighting products. It started manufacturing light bulbs in 1891 and continues to be a worldwide market leader in this segment, branching out to LED lighting and lamps as well. The company’s lighting business is also involved in consumer and professional outdoor and indoor lighting systems, controls, and electronics. The healthcare segment generates the maximum revenue for Philips and manufactures a high-end range of medical equipment for ailment diagnosis, treatment, and management. Furthermore, Philips’ Consumer unit manufactures multimedia/audio entertainment units and electronic and electric consumer products including coffee makers and water purifiers, among other kitchen appliances.

Value chain-based sizing & forecasting

Supply Side Estimates

• Company revenue estimation via referring to annual reports, investor presentations, and Hoover’s.

• Segment revenue determination via variable analysis and penetration modeling.

• Competitive benchmarking to identify market leaders and their collective revenue shares.

• Forecasting via analyzing commercialization rates, pipelines, market initiatives, distribution networks, etc.

Demand side estimates

• Identifying parent markets and ancillary markets

• Segment penetration analysis to obtain pertinent

• revenue/volume

• Heuristic forecasting with the help of subject matter experts

• Forecasting via variable analysis

Home Water Filtration Unit Market Report Objectives:

• Understanding market dynamics (in terms of drivers, restraints, & opportunities) in the countries.

• Understanding trends & variables in the individual countries & their impact on growth and using analytical tools to provide high-level insights into the market dynamics and the associated growth pattern.

• Understanding market estimates and forecasts (with the base year as 2021, historic information from 2017 to 2020, and forecast from 2022 to 2030). Regional estimates & forecasts for each category are available and are summed up to form the global market estimates.

Home Water Filtration Unit Market Report Assumptions:

• The report provides market value for the base year 2021 and a yearly forecast till 2030 in terms of revenue/volume or both. The market for each of the segment outlooks has been provided on region & country basis for the above-mentioned forecast period.

• The key industry dynamics, major technological trends, and application markets are evaluated to understand their impact on the demand for the forecast period. The growth rates were estimated using correlation, regression, and time-series analysis.

• We have used the bottom-up approach for market sizing, analyzing key regional markets, dynamics, & trends for various products and end-users. The total market has been estimated by integrating the country markets.

• All market estimates and forecasts have been validated through primary interviews with the key industry participants.

• Inflation has not been accounted for to estimate and forecast the market.

• Numbers may not add up due to rounding off.

• Europe consists of EU-8, Central & Eastern Europe, along with the Commonwealth of Independent States (CIS).

• Asia Pacific includes South Asia, East Asia, Southeast Asia, and Oceania (Australia & New Zealand).

• Latin America includes Central American countries and the South American continent

• Middle East includes Western Asia (as assigned by the UN Statistics Division) and the African continent.

Primary Research

GVR strives to procure the latest and unique information for reports directly from industry experts, which gives it a competitive edge. Quality is of utmost importance to us, therefore every year we focus on increasing our experts’ panel. Primary interviews are one of the critical steps in identifying recent market trends and scenarios. This process enables us to justify and validate our market estimates and forecasts to our clients. With more than 8,000 reports in our database, we have connected with some key opinion leaders across various domains, including healthcare, technology, consumer goods, and the chemical sector. Our process starts with identifying the right platform for a particular type of report, i.e., emails, LinkedIn, seminars, or telephonic conversation, as every report is unique and requires a differentiated approach.

We send out questionnaires to different experts from various regions/ countries, which is dependent on the following factors:

• Report/Market scope: If the market study is global, we send questionnaires to industry experts across various regions, including North America, Europe, Asia Pacific, Latin America, and MEA.

• Market Penetration: If the market is driven by technological advancements, population density, disease prevalence, or other factors, we identify experts and send out questionnaires based on region or country dominance.

The time to start receiving responses from industry experts varies based on how niche or well-penetrated the market is. Our reports include a detailed chapter on the KoL opinion section, which helps our clients understand the perspective of experts already in the market space.