Japan Sports Betting Market Size & Outlook, 2023-2030

The sports betting market in Japan is expected to reach a projected revenue of US$ 10.5 billion by 2030. A compound annual growth rate of 10.8% is expected of Japan sports betting market from 2024 to 2030.
Revenue, 2023 (US$B)
$5.1
Forecast, 2030 (US$B)
$10.5
CAGR, 2024 - 2030
10.9%
Report Coverage
Japan

Japan sports betting market highlights

  • The Japan sports betting market generated a revenue of USD 5.1 billion in 2023 and is expected to reach USD 10.5 billion by 2030.
  • The Japan market is expected to grow at a CAGR of 10.8% from 2024 to 2030.
  • In terms of segment, online was the largest revenue generating platform in 2023.
  • Online is the most lucrative platform segment registering the fastest growth during the forecast period.

Sports betting market data book summary

Market revenue in 2023USD 5.1 billion
Market revenue in 2030USD 10.5 billion
Growth rate10.8% (CAGR from 2023 to 2030)
Largest segmentOnline
Fastest growing segmentOnline
Historical data2018 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD billion
Market segmentationOffline, Online
Key market players worldwideEvoke PLC, Betsson AB Class B, Churchill Downs Inc, Entain PLC, Flutter Entertainment PLC, International Game Technology PLC, Kindred Group PLC SEDR, Sportech PLC

Other key industry trends

  • In terms of revenue, Japan accounted for 5.6% of the global sports betting market in 2023.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Asia Pacific, China sports betting market is projected to lead the regional market in terms of revenue in 2030.
  • Philippines is the fastest growing regional market in Asia Pacific and is projected to reach USD 0.5 billion by 2030.

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Sports Betting Market Companies

Name Profile # Employees HQ Website

Japan sports betting market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to sports betting market will help companies and investors design strategic landscapes.


Online was the largest segment with a revenue share of 52.94% in 2023. Horizon Databook has segmented the Japan sports betting market based on offline, online covering the revenue growth of each sub-segment from 2018 to 2030.


  • Japan Sports Betting Platform Outlook (Revenue, USD Billion, 2018-2030)
    • Offline
    • Online
  • Japan Sports Betting Type Outlook (Revenue, USD Billion, 2018-2030)
    • Fixed Odds Wagering
    • Exchange Betting
    • Live/In Play Betting
    • eSports Betting
    • Others
  • Japan Sports Betting Sports Type Outlook (Revenue, USD Billion, 2018-2030)
    • Football
    • Basketball
    • Baseball
    • Horse Racing
    • Cricket
    • Hockey
    • Others

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Target buyers of Japan sports betting market databook

  • Our clientele includes a mix of sports betting market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of country-level data and insights on the Japan sports betting market , including forecasts for subscribers. This country databook contains high-level insights into Japan sports betting market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Japan sports betting market size, by platform, 2018-2030 (US$B)

Japan Sports Betting Market Outlook Share, 2023 & 2030 (US$B)

Japan sports betting market size, by platform, 2018-2030 (US$B)

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