North America Sports Betting Market Size & Outlook

The sports betting market in North America is expected to reach a projected revenue of US$ 33.0 billion by 2030. A compound annual growth rate of 11.1% is expected of North America sports betting market from 2024 to 2030.
Revenue, 2023 (US$B)
$15.8
Forecast, 2030 (US$B)
$33.0
CAGR, 2024 - 2030
11.1%
Report Coverage
North America

North America sports betting market highlights

  • The North America sports betting market generated a revenue of USD 15.8 billion in 2023.
  • The market is expected to grow at a CAGR of 11.1% from 2024 to 2030.
  • In terms of segment, online was the largest revenue generating platform in 2023.
  • Online is the most lucrative platform segment registering the fastest growth during the forecast period.
  • Country-wise, Canada is expected to register the highest CAGR from 2024 to 2030.

North America data book summary

Market revenue in 2023USD 15.8 billion
Market revenue in 2030USD 33.0 billion
Growth rate11.1% (CAGR from 2023 to 2030)
Largest segmentOnline
Fastest growing segmentOnline
Historical data covered2018 - 2022
Base year for estimation2023
Forecast period covered2024 - 2030
Quantitative unitsRevenue in USD billion
Market segmentationOffline, Online
Key market players worldwideEvoke PLC, Betsson AB Class B, Churchill Downs Inc, Entain PLC, Flutter Entertainment PLC, International Game Technology PLC, Kindred Group PLC SEDR, Sportech PLC

Other key industry trends

  • In terms of revenue, North America region accounted for 17.3% of the global sports betting market in 2023.
  • Globally, Europe is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 60.3 billion by 2030.

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Sports Betting Market Companies

Name Profile # Employees HQ Website

North America sports betting market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to sports betting market will help companies and investors design strategic landscapes.


Online was the largest segment with a revenue share of 58.86% in 2023. Horizon Databook has segmented the North America sports betting market based on offline, online covering the revenue growth of each sub-segment from 2018 to 2030.


  • North America Sports Betting Platform Outlook (Revenue, USD Billion, 2018-2030)
    • Offline
    • Online
  • North America Sports Betting Type Outlook (Revenue, USD Billion, 2018-2030)
    • Fixed Odds Wagering
    • Exchange Betting
    • Live/In Play Betting
    • eSports Betting
    • Others
  • North America Sports Betting Sports Type Outlook (Revenue, USD Billion, 2018-2030)
    • Football
    • Basketball
    • Baseball
    • Horse Racing
    • Cricket
    • Hockey
    • Others

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Target buyers of North America sports betting market databook

  • Our clientele includes a mix of sports betting market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of continent-level data and insights on the North America sports betting market , including forecasts for subscribers. This continent databook contains high-level insights into North America sports betting market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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North America sports betting market size, by country, 2018-2030 (US$B)

North America Sports Betting Market Outlook Share, 2023 & 2030 (US$B)

North America sports betting market size, by country, 2018-2030 (US$B)

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