Japan Short Term Vacation Rental Market Size & Outlook

The short term vacation rental market in Japan is expected to reach a projected revenue of US$ 17,338.8 million by 2030. A compound annual growth rate of 12.7% is expected of Japan short term vacation rental market from 2023 to 2030.
Revenue, 2022 (US$M)
$6,642.6
Forecast, 2030 (US$M)
$17,338.8
CAGR, 2023 - 2030
12.7%
Report Coverage
Japan

Japan short term vacation rental market highlights

  • The Japan short term vacation rental market generated a revenue of USD 6,642.6 million in 2022 and is expected to reach USD 17,338.8 million by 2030.
  • The Japan market is expected to grow at a CAGR of 12.7% from 2023 to 2030.
  • In terms of segment, home was the largest revenue generating accommodation type in 2022.
  • Resort/Condominium is the most lucrative accommodation type segment registering the fastest growth during the forecast period.


Short term vacation rental market data book summary

Market revenue in 2022USD 6,642.6 million
Market revenue in 2030USD 17,338.8 million
Growth rate12.7% (CAGR from 2022 to 2030)
Largest segmentHome
Fastest growing segmentResort/Condominium
Historical data2017 - 2021
Base year2022
Forecast period2023 - 2030
Quantitative unitsRevenue in USD million
Market segmentationHome, Apartments, Resort/Condominium
Key market players worldwideAirbnb Inc Ordinary Shares - Class A, Booking Holdings Inc, Expedia Group Inc, MakeMyTrip Ltd, Tripadvisor Inc, Wyndham Hotels & Resorts Inc Ordinary Shares


Other key industry trends

  • In terms of revenue, Japan accounted for 6.1% of the global short term vacation rental market in 2022.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Asia Pacific, China short term vacation rental market is projected to lead the regional market in terms of revenue in 2030.
  • Japan is the fastest growing regional market in Asia Pacific and is projected to reach USD 17,338.8 million by 2030.

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Short Term Vacation Rental Market Scope

Short Term Vacation Rental Market Companies

Name Profile # Employees HQ Website

Japan short term vacation rental market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to short term vacation rental market will help companies and investors design strategic landscapes.


Home was the largest segment with a revenue share of 44.8% in 2022. Horizon Databook has segmented the Japan short term vacation rental market based on home, apartments, resort/condominium covering the revenue growth of each sub-segment from 2017 to 2030.


The Japanese government has been working to improve domestic travel since the pandemic in order to revive the tourism sector. The Japanese government planned to introduce a national travel promotion campaign called “Go To Travel" in July 2020.

Under this program, the government subsidized half of the costs of domestic travel in Japan. Each traveler got a subsidy of up to USD 193 per day while going on a lodging trip. Such initiatives boost the travel and tourism industry in the country leading to a rise in the short-term vacation rental market.

The increasing number of tourist arrivals in Japan will bode well for the short-term vacation rental market. For instance, according to the Japan National Tourist Organization, tourist Arrivals in Japan increased to 1,370,000 in December 2022 from 934,500 in November of 2022.

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  • Our clientele includes a mix of short term vacation rental market companies, investment firms, advisory firms & academic institutions.
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Horizon Databook provides a detailed overview of country-level data and insights on the Japan short term vacation rental market , including forecasts for subscribers. This country databook contains high-level insights into Japan short term vacation rental market from 2017 to 2030, including revenue numbers, major trends, and company profiles.

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Japan short term vacation rental market size, by accommodation type, 2017-2030 (US$M)

Japan Short Term Vacation Rental Market Outlook Share, 2022 & 2030 (US$M)

Japan short term vacation rental market size, by accommodation type, 2017-2030 (US$M)

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