Europe Short Term Vacation Rental Market Size & Outlook

The short term vacation rental market in Europe is expected to reach a projected revenue of US$ 81,351.6 million by 2030. A compound annual growth rate of 11.5% is expected of Europe short term vacation rental market from 2025 to 2030.
Revenue, 2024 (US$M)
$42,438.0
Forecast, 2030 (US$M)
$81,351.6
CAGR, 2025 - 2030
11.5%
Report Coverage
Europe

Europe short term vacation rental market highlights

  • The Europe short term vacation rental market generated a revenue of USD 34,561.3 million in 2022.
  • The market is expected to grow at a CAGR of 11.3% from 2023 to 2030.
  • In terms of segment, home was the largest revenue generating accommodation type in 2022.
  • Resort/Condominium is the most lucrative accommodation type segment registering the fastest growth during the forecast period.
  • Country-wise, France is expected to register the highest CAGR from 2023 to 2030.


Europe data book summary

Market revenue in 2022USD 34,561.3 million
Market revenue in 2030USD 81,351.6 million
Growth rate11.3% (CAGR from 2022 to 2030)
Largest segmentHome
Fastest growing segmentResort/Condominium
Historical data covered2017 - 2021
Base year for estimation2022
Forecast period covered2023 - 2030
Quantitative unitsRevenue in USD million
Market segmentationHome, Apartments, Resort/Condominium
Key market players worldwideAirbnb Inc Ordinary Shares - Class A, Booking Holdings Inc, Expedia Group Inc, MakeMyTrip Ltd, Tripadvisor Inc, Wyndham Hotels & Resorts Inc Ordinary Shares


Other key industry trends

  • In terms of revenue, Europe region accounted for 31.5% of the global short term vacation rental market in 2022.
  • Globally, North America is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 73,944.4 million by 2030.

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Short Term Vacation Rental Market Scope

Short Term Vacation Rental Market Companies

Name Profile # Employees HQ Website

Europe short term vacation rental market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to short term vacation rental market will help companies and investors design strategic landscapes.


Home was the largest segment with a revenue share of 42.53% in 2024. Horizon Databook has segmented the Europe short term vacation rental market based on home, apartments, resort/condominium covering the revenue growth of each sub-segment from 2017 to 2030.


Rising travel connectivity and rapid penetration of high-speed internet have made even the most remote places in Europe more accessible to travelers. This is driving the urge to explore new, exotic, and exciting locations across the region, fueling the vacation rental market.

Germany, France, the U.K., Italy, and Spain are the largest markets in the region, with cities like London, Paris, Rome, Moscow, Madrid, Saint Petersburg, Barcelona, Lisbon, Milano, and Batumi having the highest number of vacation rentals.

The later stage of the pandemic saw a surge in vacation rentals as many people from around the world had the urge to travel after lengthy lockdown periods. Home rentals seemed like a safer and more hygienic option over hotels, and players like Airbnb and Vrbo reported a rise in bookings.

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Target buyers of Europe short term vacation rental market databook

  • Our clientele includes a mix of short term vacation rental market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of continent-level data and insights on the Europe short term vacation rental market , including forecasts for subscribers. This continent databook contains high-level insights into Europe short term vacation rental market from 2017 to 2030, including revenue numbers, major trends, and company profiles.

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Europe short term vacation rental market size, by country, 2017-2030 (US$M)

Europe Short Term Vacation Rental Market Outlook Share, 2024 & 2030 (US$M)

Europe short term vacation rental market size, by country, 2017-2030 (US$M)

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