Global Billboard And Outdoor Advertising Market Size & Outlook
Global billboard and outdoor advertising market, 2018-2030 (US$M)
Related Markets
Global billboard and outdoor advertising market highlights
- The global billboard and outdoor advertising market generated a revenue of USD 34,896.3 million in 2023 and is expected to reach USD 59,240.4 million by 2030.
- The market is expected to grow at a CAGR (2024 - 2030) of 7.9% by 2030.
- In terms of segment, static billboards accounted for a revenue of USD 13,283.1 million in 2023.
- Digital Billboards is the most lucrative type segment registering the fastest growth during the forecast period.
- In terms of region, Asia Pacific was the largest revenue generating market in 2023.
- Country-wise, Italy is expected to register the highest CAGR from 2024 to 2030.
Global data book summary
| Market revenue in 2023 | USD 34,896.3 million |
| Market revenue in 2030 | USD 59,240.4 million |
| Growth rate | 7.9% (CAGR from 2023 to 2030) |
| Largest segment | Static billboards |
| Fastest growing segment | Digital Billboards |
| Historical data covered | 2018 - 2022 |
| Base year for estimation | 2023 |
| Forecast period covered | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Static Billboards, Digital Billboards, Transit Advertising, Street Furniture Advertising, Placed-Based Advertising |
Other key industry trends
- In terms of revenue, the North America accounted for 25.8% of the global billboard and outdoor advertising market in 2023.
- By country, the U.S. is projected to lead the global market in terms of revenue in 2030.
- By country, Italy is the fastest growing regional market and is projected to reach USD 997.2 million by 2030.
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Billboard And Outdoor Advertising Market Scope
Billboard And Outdoor Advertising Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|
Global billboard and outdoor advertising market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to billboard and outdoor advertising market will help companies and investors design strategic landscapes.
Static billboards was the largest segment with a revenue share of 38.06% in 2023. Horizon Databook has segmented the Global billboard and outdoor advertising market based on static billboards, digital billboards, transit advertising, street furniture advertising, placed-based advertising covering the revenue growth of each sub-segment from 2018 to 2030.
- Global Billboard And Outdoor Advertising Type Outlook (Revenue, USD Million, 2018-2030)
- Static Billboards
- Digital Billboards
- Transit Advertising
- Street Furniture Advertising
- Placed-Based Advertising
- Others
- Global Billboard And Outdoor Advertising Application Outlook (Revenue, USD Million, 2018-2030)
- Highways
- Railway Stations
- Buildings
- Automobiles
- Others
- Global Billboard And Outdoor Advertising End Use Outlook (Revenue, USD Million, 2018-2030)
- Retail
- Miscellaneous Local Services & Amusement
- Media & Advertising
- BFSI
- Government
- Restaurants
- Others
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Target buyers of Global billboard and outdoor advertising market databook
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Our clientele includes a mix of billboard and outdoor advertising market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of global-level data and insights on the Global billboard and outdoor advertising market , including forecasts for subscribers. This global databook contains high-level insights into Global billboard and outdoor advertising market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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Global billboard and outdoor advertising market size, by regions, 2018-2030 (US$M)
Top 10 countries: Billboard and outdoor advertising market size, 2023 (US$M)
Global billboard and outdoor advertising market share, by type, 2023 & 2030 (%, US$M)
Billboard and outdoor advertising market: Opportunity assessment by country
Global billboard and outdoor advertising market, by region, 2023 (US$M)
Related regional statistics
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