Global Billboard And Outdoor Advertising Market Size & Outlook
The billboard and outdoor advertising industry worldwide is expected to reach a projected revenue of US$ 59,240.4 million by 2030. A compound annual growth rate of 7.9% is expected of the worldwide billboard and outdoor advertising industry from 2024 to 2030.
Revenue, 2023 (US$M)
$34,896.3
Forecast, 2030 (US$M)
$59,240.4
CAGR, 2024 - 2030
7.9%
Report Coverage
Worldwide
Global billboard and outdoor advertising market, 2018-2030 (US$M)
Related Markets
Global billboard and outdoor advertising market highlights
- The global billboard and outdoor advertising market generated a revenue of USD 34,896.3 million in 2023 and is expected to reach USD 59,240.4 million by 2030.
- The market is expected to grow at a CAGR (2024 - 2030) of 7.9% by 2030.
- In terms of segment, static billboards accounted for a revenue of USD 13,283.1 million in 2023.
- Digital Billboards is the most lucrative type segment registering the fastest growth during the forecast period.
- In terms of region, Asia Pacific was the largest revenue generating market in 2023.
- Country-wise, Italy is expected to register the highest CAGR from 2024 to 2030.
Global data book summary
| Market revenue in 2023 | USD 34,896.3 million |
| Market revenue in 2030 | USD 59,240.4 million |
| Growth rate | 7.9% (CAGR from 2023 to 2030) |
| Largest segment | Static billboards |
| Fastest growing segment | Digital Billboards |
| Historical data covered | 2018 - 2022 |
| Base year for estimation | 2023 |
| Forecast period covered | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Static Billboards, Digital Billboards, Transit Advertising, Street Furniture Advertising, Placed-Based Advertising |
Other key industry trends
- In terms of revenue, the North America accounted for 25.8% of the global billboard and outdoor advertising market in 2023.
- By country, the U.S. is projected to lead the global market in terms of revenue in 2030.
- By country, Italy is the fastest growing regional market and is projected to reach USD 997.2 million by 2030.
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Billboard And Outdoor Advertising Market Scope
Billboard and outdoor advertising market segmentation & scope
Static Billboards
Digital Billboards
Transit Advertising
Street Furniture Advertising
Placed-Based Advertising
Others
Retail
Miscellaneous Local Services & Amusement
Media & Advertising
BFSI
Government
Restaurants
Others
Billboard And Outdoor Advertising Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|
Global billboard and outdoor advertising market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to billboard and outdoor advertising market will help companies and investors design strategic landscapes.
Static billboards was the largest segment with a revenue share of 38.06% in 2023. Horizon Databook has segmented the Global billboard and outdoor advertising market based on static billboards, digital billboards, transit advertising, street furniture advertising, placed-based advertising covering the revenue growth of each sub-segment from 2018 to 2030.
- Global Billboard And Outdoor Advertising Type Outlook (Revenue, USD Million, 2018-2030)
- Static Billboards
- Digital Billboards
- Transit Advertising
- Street Furniture Advertising
- Placed-Based Advertising
- Others
- Global Billboard And Outdoor Advertising Application Outlook (Revenue, USD Million, 2018-2030)
- Highways
- Railway Stations
- Buildings
- Automobiles
- Others
- Global Billboard And Outdoor Advertising End Use Outlook (Revenue, USD Million, 2018-2030)
- Retail
- Miscellaneous Local Services & Amusement
- Media & Advertising
- BFSI
- Government
- Restaurants
- Others
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Target buyers of Global billboard and outdoor advertising market databook
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Our clientele includes a mix of billboard and outdoor advertising market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of global-level data and insights on the Global billboard and outdoor advertising market , including forecasts for subscribers. This global databook contains high-level insights into Global billboard and outdoor advertising market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
Partial client list
Global billboard and outdoor advertising market size, by regions, 2018-2030 (US$M)
Top 10 countries: Billboard and outdoor advertising market size, 2023 (US$M)
Global billboard and outdoor advertising market share, by type, 2023 & 2030 (%, US$M)
Billboard And Outdoor Advertising Market: Opportunity Assessment By Country
Global billboard and outdoor advertising market, by region, 2023 (US$M)
Related regional statistics
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