Latin America Billboard And Outdoor Advertising Market Size & Outlook
Latin America billboard and outdoor advertising market, 2018-2030 (US$M)
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Latin America billboard and outdoor advertising market highlights
- The Latin America billboard and outdoor advertising market generated a revenue of USD 2,013.4 million in 2023.
- The market is expected to grow at a CAGR of 3.9% from 2024 to 2030.
- In terms of segment, static billboards was the largest revenue generating type in 2023.
- Digital Billboards is the most lucrative type segment registering the fastest growth during the forecast period.
- Country-wise, Mexico is expected to register the highest CAGR from 2024 to 2030.
Latin America data book summary
| Market revenue in 2023 | USD 2,013.4 million |
| Market revenue in 2030 | USD 2,629.0 million |
| Growth rate | 3.9% (CAGR from 2023 to 2030) |
| Largest segment | Static billboards |
| Fastest growing segment | Digital Billboards |
| Historical data covered | 2018 - 2022 |
| Base year for estimation | 2023 |
| Forecast period covered | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Static Billboards, Digital Billboards, Transit Advertising, Street Furniture Advertising, Placed-Based Advertising |
| Key market players worldwide | JCDecaux SE, Clear Channel Outdoor Holdings Inc Ordinary Shares, Outfront Media Inc, Lamar Advertising Co Class A, Stroeer SE & Co KGaA, Focus Media, Adams Outdoor Advertising, Capitol Outdoor, Intersection |
Other key industry trends
- In terms of revenue, Latin America region accounted for 5.8% of the global billboard and outdoor advertising market in 2023.
- Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
- North America is the fastest growing regional market and is projected to reach USD 17,124.3 million by 2030.
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Billboard And Outdoor Advertising Market Scope
Billboard And Outdoor Advertising Market Companies
| Name | Profile | # Employees | HQ | Website |
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Latin America billboard and outdoor advertising market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to billboard and outdoor advertising market will help companies and investors design strategic landscapes.
Static billboards was the largest segment with a revenue share of 37.74% in 2023. Horizon Databook has segmented the Latin America billboard and outdoor advertising market based on static billboards, digital billboards, transit advertising, street furniture advertising, placed-based advertising covering the revenue growth of each sub-segment from 2018 to 2030.
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Target buyers of Latin America billboard and outdoor advertising market databook
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Our clientele includes a mix of billboard and outdoor advertising market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of continent-level data and insights on the Latin America billboard and outdoor advertising market , including forecasts for subscribers. This continent databook contains high-level insights into Latin America billboard and outdoor advertising market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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Latin America billboard and outdoor advertising market size, by country, 2018-2030 (US$M)
Latin America Billboard And Outdoor Advertising Market Outlook Share, 2023 & 2030 (US$M)
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