Germany Billboard And Outdoor Advertising Market Size & Outlook
Germany billboard and outdoor advertising market, 2018-2030 (US$M)
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Germany billboard and outdoor advertising market highlights
- The Germany billboard and outdoor advertising market generated a revenue of USD 1,367.0 million in 2023 and is expected to reach USD 2,178.6 million by 2030.
- The Germany market is expected to grow at a CAGR of 6.9% from 2024 to 2030.
- In terms of segment, static billboards was the largest revenue generating type in 2023.
- Digital Billboards is the most lucrative type segment registering the fastest growth during the forecast period.
Billboard and outdoor advertising market data book summary
| Market revenue in 2023 | USD 1,367.0 million |
| Market revenue in 2030 | USD 2,178.6 million |
| Growth rate | 6.9% (CAGR from 2023 to 2030) |
| Largest segment | Static billboards |
| Fastest growing segment | Digital Billboards |
| Historical data | 2018 - 2022 |
| Base year | 2023 |
| Forecast period | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Static Billboards, Digital Billboards, Transit Advertising, Street Furniture Advertising, Placed-Based Advertising |
| Key market players worldwide | JCDecaux SE, Clear Channel Outdoor Holdings Inc Ordinary Shares, Outfront Media Inc, Lamar Advertising Co Class A, Stroeer SE & Co KGaA, Focus Media, Adams Outdoor Advertising, Capitol Outdoor, Intersection |
Other key industry trends
- In terms of revenue, Germany accounted for 3.9% of the global billboard and outdoor advertising market in 2023.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Europe, UK billboard and outdoor advertising market is projected to lead the regional market in terms of revenue in 2030.
- Germany is the fastest growing regional market in Europe and is projected to reach USD 2,178.6 million by 2030.
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Billboard And Outdoor Advertising Market Scope
Billboard And Outdoor Advertising Market Companies
| Name | Profile | # Employees | HQ | Website |
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Germany billboard and outdoor advertising market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to billboard and outdoor advertising market will help companies and investors design strategic landscapes.
Static billboards was the largest segment with a revenue share of 38.24% in 2023. Horizon Databook has segmented the Germany billboard and outdoor advertising market based on static billboards, digital billboards, transit advertising, street furniture advertising, placed-based advertising covering the revenue growth of each sub-segment from 2018 to 2030.
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Our clientele includes a mix of billboard and outdoor advertising market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of country-level data and insights on the Germany billboard and outdoor advertising market , including forecasts for subscribers. This country databook contains high-level insights into Germany billboard and outdoor advertising market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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Germany billboard and outdoor advertising market size, by type, 2018-2030 (US$M)
Germany Billboard And Outdoor Advertising Market Outlook Share, 2023 & 2030 (US$M)
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