U.S. Wellness & Fitness Products Market To Reach $42.68 Billion By 2030

U.S. Wellness & Fitness Products Market Growth & Trends

The U.S. wellness & fitness products market size is expected to reach USD 42.68 billion by 2030, registering a CAGR of 6.1% from 2024 to 2030, according to a new report by Grand View Research, Inc. The demand for apparel, footwear, and accessories associated with wellness and fitness is increasing as the market introduces specialized training methods and different exercise methods to meet individual preferences. Consumers find a variety of activities to suit their interests, health goals, and personal preferences, ranging from yoga to regular gym workouts.

Focusing on mental health, mindfulness, and general wellness, holistic well-being is becoming more important for consumers. As a result, people are choosing weight training, yoga, cardio, and other forms of exercise more and more, which is driving up demand for a range of wellness and fitness products.

A trend toward more customized and varied exercise experiences has been observed in the fitness sector in recent years. This change has led to an increase in the demand for weight training gear and other home gym equipment as people look for practical and adaptable ways to reach their health goals. Furthermore, the market for cardio equipment is primarily driven by a rising emphasis on fitness and well-being as well as increased awareness of the significance of cardiovascular health. The rising prevalence of obesity and associated health problems, together with the majority of unhealthy habits, further emphasizes the need for wellness & fitness products in the country.

Wellness & fitness equipment dominated the U.S. market in 2023. The equipment market has been significantly influenced by technological advancements. Cardio devices such as elliptical trainers, treadmills, stationary bikes, and others have integrated interactive interfaces, smart features, and connection choices that improve user experience and motivate users to work out more. These advances appeal to fitness enthusiasts because they make it easier for individuals to set objectives, monitor their progress, and engage in virtual exercises, resulting in a more dynamic and individualized training environment.

The sporting goods retailers accounted for the major share across the U.S. Sporting goods stores provide athletes and fitness enthusiasts with a wide range of specialized fitness products, such as footwear, clothing, equipment, and accessories. The employees at these stores are knowledgeable in the merchandise they offer and are capable of offering helpful recommendations and suggestions to consumers, augmenting the shopping encounter and guaranteeing that the consumers locate the appropriate products for their requirements. Owing to such factors consumers visit sporting goods retailers to purchase wellness & fitness products.

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U.S. Wellness & Fitness Products Market Report Highlights

• Based on product, the apparel segment is anticipated to grow at the fastest CAGR of 7.8% from 2024 to 2030. Increasing technological advancements in fabric are driving the segment’s growth

• Based on price, the premium segment is expected to grow at a CAGR of 6.7% from 2024 to 2030. Availability of higher-end features in products, advanced designs, and others are driving the demand for premium products

• Based on distribution channel, the online segment is expected to grow at a CAGR of 7.2% from 2024 to 2030. Various factors such as convenience, competitive pricing, offers, and others drive sales through online channels in the U.S.

U.S. Wellness & Fitness Products Market Segmentation

Grand View Research has segmented the U.S. wellness & fitness products market based on product, price range, and distribution channel:

U.S. Wellness & Fitness Products, Product Outlook (Revenue, USD Million, 2018 - 2030)

• Apparel

• Footwear

• Equipment

  • Cardio Equipment

    • Stationary Bikes

    • Treadmills

    • Exercise Cycles/ Bikes

    • Elliptical Machines

    • Others

  • Strength Training Equipment

    • Free Weights

    • Exercise Benches

    • Single/ Multi Station Selectorized Machines

    • AB Machines

    • Others

  • Fitness Accessories

U.S. Wellness & Fitness Products Price Range Outlook (Revenue, USD Million, 2018 - 2030)

• Mass

• Premium

U.S. Wellness & Fitness Products Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

• Online

• Sporting Goods Retailers

• Supermarkets & Hypermarkets

• Exclusive Brand Outlets

• Others

List of key players operating in the U.S. Wellness & Fitness Products Market

• Peloton Interactive, Inc.

• Performance Health

• Black Mountain Products, Inc.

• Life Fitness

• iFIT Health & Fitness Inc.

• Adidas

• Nike, Inc.

• lululemon athletica

• Sunny Health and Fitness

• Johnson Health Tech (Matrix)