U.S. Potato Chips Market Size To Reach $14.78 Billion By 2030

U.S. Potato Chips Market Growth & Trends

The U.S. potato chips market size is expected to reach USD 14.78 billion by 2030, registering to grow at a CAGR of 5.7% from 2024 to 2030 according to a new report by Grand View Research, Inc. Rising number of flavors and surging demand for quick snacks are poised to contribute to the market during the forecast period. Moreover, rising disposable income and the busy lifestyles of consumers are likely to fuel the growth prospects of the market in the U.S.

Plain/Salted emerged as the largest product segment in the U.S. potato chips market. The flavored segment includes a wide spectrum of chips including barbecue, sour cream & onion, salt & vinegar, hot and spicy, and dill pickle.

The supermarket segment is estimated to dominate the market due to the fact that consumers usually purchase a large number of products during their shopping trips. In addition, consumers prefer to purchase from shops with numerous options.

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U.S. Potato Chips Market Report Highlights

• Baked potato chips segment is expected to witness the fastest growth with a CAGR of 6.1% over the forecast period. The demand for baked potato chips is increasing in the US market primarily due to shifting consumer preferences towards healthier snack options.

• The Flavored segment is expected witness the highest CAGR over the forecasted period. Consumers' evolving taste preferences, which seek variety and novel experiences in their snacks, drive the demand for flavored potato chips.

• Supermarket/hypermarket segment dominated the market in 2023. supermarkets and hypermarkets offer extensive shelf space and a wide variety of products, including potato chips, attracting many consumers.

• In February 2016, ConAgra Foods sold its private label business to TreeHouse Foods, which helped the company to enhance its private label dry and refrigerated grocery offerings.

U.S. Potato Chips Market Segmentation

Grand View Research has segmented the U.S. potato chips market based on product, flavor, and distribution channel:

U.S. Potato Chips Product Outlook (Revenue, USD Million, 2018 - 2030)

• Fried

• Baked

U.S. Potato Chips Flavor Outlook (Revenue, USD Million, 2018 - 2030)

• Plain/Salted

• Flavored

U.S. Potato Chips Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

• Supermarket/Hypermarket

• Convenience Stores

• Online

• Others

List of Key Players in the U.S. Potato Chips Market

• PepsiCo

• Kellanova

• Utz Brands, Inc.

• Campbell Soup Company

• Herr's

• Wise Snacks

• Intersnack Foods GmbH & Co. KG

• Clayton Dubilier & Rice

• Better Made Snack Foods

• Barcel USA