The U.S. mobile virtual network operator market size is expected to reach USD 46.31 billion by 2030, registering a CAGR of 7.5% from 2024 to 2030, according to a new report by Grand View Research, Inc. Increasing demand for value-added services (VAS) over voice services has led to a rise in the adoption of MVNO in U.S.
Increasing demand for roaming MVNO model owing to rise in number of travelers in the country has greatly propelled the U.S. MVNO market over the forecast period. Additionally, MVNO operators have been offering service sets at lower costs, which is expected to considerably aid market growth.
Soaring demand for smartphones and mobile broadband, along with technological advancements and development of compact, lightweight, and multifunctional devices, is anticipated to significantly drive the U.S. market. Expansion of communication technologies such as LTE 4G and 5G as well as expansion of Wi-Fi offer growth opportunities for players.
A key trend that has been observed in the U.S. market is that MVNOs in the country allow their users to personalize their plans for meeting text, data, and voice demands. Increasing advancements in LTE infrastructure, which provides services such as VoLTE, ViLTE, and VoWiFi, is expected to offer growth prospects to market players over the forecast period.
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The discount segment led the market, accounting for a revenue share of 24.2% in 2023. MVNOs strategically offer discounted plans to price-conscious consumers, attracting them to choose affordable alternatives.
The machine-to-machine (M2M) segment is expected to register the fastest CAGR of 8.1% over the forecast period.
The full MVNO segment accounted for the highest market revenue share in 2023. Compared to other types of MVNOs, full MVNOs possess greater control over their service offerings.
The consumer segment held the largest revenue share in 2023. This segment encompasses a broad range of individual mobile phone users. The enterprise segment is anticipated to register the fastest CAGR during the forecast period.
Grand View Research has segmented U.S. mobile virtual network operator market report based on type, operational model, and end-use:
U.S. Mobile Virtual Network Operator Type Outlook (Revenue, USD Million, 2018 - 2030)
Business
Discount
M2M
Media
Migrant
Retail
Roaming
Telecom
U.S. Mobile Virtual Network Operator Operational Model Outlook (Revenue, USD Million, 2018 - 2030)
Full MVNO
Reseller MVNO
Service Operator MVNO
U.S. Mobile Virtual Network Operator End-use Outlook (Revenue, USD Million, 2018 - 2030)
Consumer
Enterprise
List of Key Players of U.S. Mobile Virtual Network Operator Market
DataXoom
Verizon
AT&T
Cricket Wireless LLC
Virgin Plus
TRACFONE
Comcast Corporation
DISH Network L.L.C.
FreedomPop
Red Pocket Mobile
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