U.S. Bakeware Market Size To Reach $1.37 Billion By 2030

U.S. Bakeware Market Growth & Trends

The U.S. bakeware market size is expected to reach USD 1.37 billion by 2030, according to a new report by Grand View Research, Inc. The market is projected to grow at a CAGR of 6.7% from 2025 to 2030. Social media's influence, the rise in home baking since the pandemic, and the increased baking activity over the holidays are the main causes of this. Rising interest in baking among consumers, particularly millennials, is fueling market expansion with trends like themed bakeware collections and distinctive color options. In addition, the need for environmentally friendly products among consumers worldwide is causing a movement toward sustainable and non-toxic products.

There is a notable trend for innovation in raw materials in the market. Companies innovate and develop new products to make suitable bakeware for all baking needs. Ceramic-coated steel is a popular choice due to its non-toxic, non-stick properties. It offers a naturally smooth baking surface without harmful chemicals like PFAS, PTFE, or PFOA. Caraway, a U.S.-based sustainable bakeware brand, specializes in ceramic-coated bakeware with products like baking pans, baking sheets, muffin pans, and loaf pans. These products offer natural non-stick functionality and are environmentally conscious, emitting less CO2 during production.

Companies focus on broad distribution strategies across popular online retailers that ensure high visibility and accessibility. The focus on online distribution strategies results in emerging players quickly establishing a strong presence in the market by enhancing brand visibility. For instance, the DuraLite bakeware brand (offered by Rubbermaid) is available in the U.S. market through online retailers such as Amazon, Walmart, Target, Kohl's, and Bed, Bath, and Beyond, and the newly launched Ninja bakeware set is available through its website and major online retailers in the U.S. such as Amazon and Kohl's.

The development of innovative nonstick coatings and easy-to-clean bakeware has attracted consumers looking for convenience and ease in baking and cleaning, contributing to market growth. In March 2022, Rubbermaid Incorporated (a Newell Brand), an American manufacturer of household items, launched DuraLite Bakeware, a product that combines the best qualities of glass and ceramic. The use of premium glass, which is both lightweight and resistant to breakage, shows advancements in bakeware materials that cater to consumer demand for convenience and robustness.

This increase in bread consumption is a key market driver. Americans' bread consumption while dining out or ordering takeout is experiencing growth, as revealed by a nationwide survey conducted by The Harris Poll and commissioned by General Mills Foodservice in November 2021. The survey found that two-thirds of Americans (67%) reported eating more bread than usual in the past year when dining out or ordering takeout, while three in five Americans (60%) indicated they would rather indulge in bread than dessert when dining out. This trend indicates a shift in consumer preferences, with bread gaining renewed popularity as a comforting and indulgent food choice.

The market is witnessing a significant shift toward sustainability, driven by the global demand for environment-friendly products. Key innovations include the introduction of recycled aluminum pots and pans, reflecting a conscious effort to reduce waste and create eco-friendly solutions. Companies are also exploring coatings incorporating natural elements such as water and dye-free options. This indicates an opportunity for innovation and the development of sustainable solutions in the market.

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U.S. Bakeware Market Report Highlights

• Pans and dishes accounted for a significant market share. The demand for pans and dishes is driven by their versatility and suitability for various baking and cooking applications. Their ability to accommodate both sweet and savory dishes makes them essential for home bakers and cooks who enjoy preparing casseroles, lasagnas, pies, and baked desserts, often in large quantities, for family gatherings and holiday celebrations

• Demand for carbon steel bakeware is expected to grow significantly from 2025 to 2030. Carbon steel bakeware is prized for its durability, heat conductivity, and natural non-stick properties. While naturally non-stick, carbon steel bakeware often features additional coatings for easier release and cleanup. With proper care, carbon steel bakeware can last a lifetime, making it a valuable addition to any kitchen

• Commercial use of bakeware accounted for a majority of the industry's market share. This is due to the rapid expansion of the bakery and food service industries, driven by increasing consumer demand for fresh, artisanal baked goods and convenience foods. As more cafes, restaurants, and bakeries diversify their product offerings to cater to trends like gluten-free, vegan, and organic options, the need for high-quality, durable bakeware rises

U.S. Bakeware Market Segmentation

Grand View Research has segmented the U.S. bakeware market based on product, material, and end-use:

U.S. Bakeware Product Outlook (Revenue, USD Million, 2018 - 2030)

• Tins & Trays

• Cups

• Molds

• Pans & Dishes

• Rolling Pin

• Others

U.S. Bakeware Material Outlook (Revenue, USD Million, 2018 - 2030)

• Stainless Steel

• Aluminum

• Stoneware

• Carbon steel

• Glass

• Others

U.S. Bakeware End-use Outlook (Revenue, USD Million, 2018 - 2030)

• Commercial

• Household

List of Key Players of the U.S. Bakeware Market

• Groupe SEB

• Newell Brands Inc.

• Wilton Brands LLC

• Nordic Ware

• USA Pan

• Le Creuset

• Werhahn Group (ZWILLING- Staub)

• Meyer Corporation U.S.

• Caraway

• Emile Henry USA