U.S. Air Fresheners Market Size To Reach $3.24 Billion By 2030

U.S. Air Fresheners Market Growth & Trends

The U.S. air fresheners market size is projected to reach USD 3.24 billion by 2030, expanding at a CAGR of 3.9% from 2024 to 2030, according to a new report by Grand View Research, Inc. Rising disposable income coupled with consumer’s preference for aesthetic fragrance associated with their residence is one of the essential factors driving the growth of this market. The rise in car sales in this region is also expected to prompt the growth in this market.

Consumer preference for aesthetic fragrant candles as giftable items are also expected to be a factor increasing the sales of air fresheners in this demographic. Wide-scale product awareness coupled with an aggressive effort by air freshener manufacturers to introduce innovative fragrance in the market is propelling the growth in this market.  

The residential segment accounts for the largest market share owing to a rising trend of house owners preferring their residence to smell nice throughout the year and not just limited to special occasions and holiday gatherings. Essential oil demand in this region is exhibiting a trend of rising demand hinting the positive growth of the air freshener market.

In 2017, the total number of air freshener cans that have been sold were estimated to be more than 300 million considering more than 30 million residents in the U.S. have used 6 cans or more than in a year. These figures have shown an excellent co-relation with disposable income indexes in this region.

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U.S. Air Fresheners Market Report Highlights

• Sprays/ Aerosol accounted for the largest share in the entire market however, electric air fresheners emerged as the fastest-growing segment in this market

• The residential segment accounts for the largest share in this market. This segment faces the majority of the challenges for the manufacturers prompting them to modify their product yearly

• The candle segment was flatlining in sales in 2024 to 2030 owing to the non-healthy economic status in this region. Post-2018, this segment is forecasted to grow at a healthy pace owing to rising per capita income

• Manufacturers are spending a significant amount on research and development of air freshener products. Essential oil demand from this segment is at its peak since the last 10 years

• Supermarkets & hypermarkets accounted for the major distribution channel for this industry owing to increasing distribution by mainstream retailers

• Innovation in packaging and bottling coupled with technological advancement in the production process is expected to drive industry growth over the forecast period

• Acquisition & mergers, R&D activities, product launches, and technological collaborations are few major strategic initiatives and the source for gaining competitive advantage

U.S. Air Fresheners Market Segmentation

Grand View Research has segmented the U.S. air fresheners market report based on product, and application:

U.S. Air Fresheners Product Outlook (Revenue, USD Million, 2018 - 2030)

• Sprays/Aerosols

• Electric Air Fresheners

• Gels

• Scented Candles

• Others

U.S. Air Fresheners Application Outlook (Revenue, USD Million, 2018 - 2030)

• Residential

• Commercial

• Automotive

• Others

List of Key Players of U.S. Air Fresheners Market

• Procter & Gamble

• Reckitt Benckiser Group PLC

• Henkel AG & Co. KGaA

• S. C. Johnson& Son, Inc.

• Air-Scent International

• Renegade Products USA.

• Good & Well Supply Co.

• The Yankee Candle Company, Inc.

• Bath & Body Works Direct, Inc.

• ILLUME Candles