New Jersey Vegan Products Market To Reach $812.3 Million By 2030

New Jersey Vegan Products Market Growth & Trends

The New Jersey vegan products market size is estimated to reach USD 812.3 million by 2030, registering a CAGR of 14.0% from 2025 to 2030, according to a new report by Grand View Research, Inc. The growing population of lactose-intolerant consumers in the U.S. is expected to aid the market growth as these consumers are increasingly seeking alternatives to dairy products.

Vegan products are becoming increasingly popular in the marketplace, with dynamic marketing strategies driving focused consumer demand for greater sales. Vegan-focused product sales are rising at unprecedented rates as consumers become more health-conscious, compassionate, and ecologically conscientious.

The vegan food product segment held the largest revenue share in 2024 and is expected to maintain noteworthy growth over the forecast period. Millennials have become more conscious about their health and fitness and are willing to pay a reasonable price for product ingredients that are vegan. Citing these trends, numerous vegan product manufacturers are launching various products like vegan meals.

The offline distribution channel segment dominated the market in 2024. The presence of vegan outlets and restaurants also makes it an attractive business opportunity. Some of the popular places offering vegan snacks, foods, desserts, and recipes in New Jersey are Alternative Plate, Blueberry Café, and Greens & Grains. The New Jersey market for vegan products has been characterized by the presence of a large number of regional and several international players.

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New Jersey Vegan Products Market Report Highlights

• By product, the food segment accounted for the largest revenue share of more than 51.8% in 2024. The segment is being driven by increased obesity and gastrointestinal problems

• The beverages segment is projected to experience significant growth over the forecast period, attributed to an increasing inclination towards fruit-based beverages, including smoothies, juices, nectars, and plant-based milk.

• In terms of distribution channel, the offline segment accounted for the largest revenue share in 2024, due to the wide availability of both premium and private label brands

• Product launch emerged as the key strategy deployed by the majority of market players to stay abreast of the competition.

New Jersey Vegan Products Market Segmentation

Grand view research has segmented the New Jersey vegan products market based on product, and distribution channel:

New Jersey Vegan Products Outlook (Revenue, USD Million, 2018 - 2030)

• Food

  • Ready Meals

  • Cereals

  • Confectionery

  • Bakery Products

  • Snacks

  • Others

• Beverages

New Jersey Vegan Products Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

• Offline

• Online

List of Key Players in the New Jersey Vegan Products Market

• General Mills, Inc.

• Conagra Brands, Inc.

• Hain Celestial

• Blue Diamond Growers

• Eden Foods

• Nature's Path

• EcoFarms

• Against the Grain

• Pacific Foods

• Cereal Partners Worldwide S.A.