Mexico Pet Supplements Market To Reach $170.8 Million By 2030

Mexico Pet Supplements Market Growth & Trends

The Mexico pet supplements market size is expected to reach USD 170.8 million by 2030, growing at a CAGR of 6.5% during the forecast period, according to a new report by Grand View Research, Inc. The marker growth is driven by the increasing trend of pet humanization, where pets are considered part of the family. As more pet owners prioritize their pets’ health and well-being, they are increasingly investing in supplements to support preventive health care. The rise in disposable income and urbanization have further contributed to this shift, enabling pet owners to spend more on premium pet products, including supplements. Additionally, as pets live longer due to better care, there is a growing demand for supplements that address age-related health issues like joint pain, cognitive function, and mobility. Awareness about specific pet health concerns, such as digestive disorders and skin allergies, is also driving demand for targeted supplements in Mexico.

Pet owners are becoming more conscious of the ingredients in the supplements they provide for their pets, opting for those free from synthetic additives, preservatives, and artificial flavors. This has led to a surge in demand for supplements made from natural sources, such as herbal ingredients, vitamins, and minerals. Additionally, the focus on specific functional supplements-such as probiotics, prebiotics, and omega-3 fatty acids-is rising as more consumers seek products that support digestion, immunity, and overall health. The rise of e-commerce is another significant trend, with more consumers purchasing pet supplements online due to convenience and access to a wider variety of products.

The pet supplements market presents significant growth opportunities for both local and international manufacturers in the country. The increasing pet ownership rate, coupled with growing awareness about pet health and wellness, is opening avenues for product innovation and expansion. There is considerable potential for companies to introduce supplements targeting specific health issues, such as obesity, digestive health, and cognitive function. Additionally, the rising demand for supplements for aging pets presents opportunities to develop products that improve mobility, joint health, and mental sharpness. Manufacturers can also capitalize on the growing popularity of eco-friendly and sustainably sourced supplements, which align with the broader global shift towards environmentally responsible consumption.

Manufacturers are responding to the growing demand by expanding their product portfolios to include a wider variety of supplements that cater to different pet needs. They are investing in research and development to create innovative formulations that are both effective and convenient for pet owners to administer. For instance, chewable supplements and flavored powders are becoming increasingly popular due to their ease of use. Companies are also focusing on improving the bioavailability of their products, ensuring that pets receive the maximum benefit from the nutrients. In response to the demand for natural and organic products, many manufacturers are using premium, sustainably sourced ingredients and avoiding synthetic additives to meet consumer preferences.

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Mexico Pet Supplements Market Report Highlights

• Over-the-counter (OTC) pet supplements accounted for 84.5% of revenue in 2023 due to their convenience and accessibility. Pet owners prefer OTC products as they don't require prescriptions, making it easier to address immediate pet health needs. The wide availability of OTC options for common issues like skin, coat, and joint problems adds to their popularity.

• Dog pet supplements captured 64.5% of the market in 2023, driven by the large dog population in Mexico and the trend of treating dogs as family members. Owners invest in supplements to improve their dogs' health, particularly for joint, skin, and overall vitality, reinforcing the dominance of dog-specific products.

• Chewable pet supplements held 64.7% of the market in 2023. Their ease of administration makes them a preferred choice for pet owners, especially dog owners, as they are seen as treats. Chewables simplify dosing and are more convenient than liquid or powder alternatives, contributing to their widespread use.

• Multivitamin pet supplements made up 41.3% of the market in 2023. Pet owners favor multivitamins because they offer a comprehensive health solution, ensuring pets receive essential nutrients. These supplements are popular for addressing general health concerns like skin, coat, and immune support.

• Hip and joint supplements accounted for 21.4% of revenue in 2023, reflecting the common concern of joint issues in older dogs. Supplements containing glucosamine and chondroitin are widely used to manage arthritis and mobility problems, making this category essential for improving aging pets’ quality of life.

• Offline sales channels represented 79.4% of the market in 2023. Physical stores, veterinary clinics, and supermarkets dominate due to the trust pet owners have in traditional retail outlets. Many prefer in-store purchases for expert advice and the ability to inspect products firsthand.

Mexico Pet Supplements Market Segmentation

Grand View Research has segmented the Mexico pet supplements market based on type, pet type, form, supplement type, application, and distribution channel:

Mexico Pet Supplements Type Outlook (Revenue, USD Million, 2018 - 2030)

• Over-the-counter (OTC)

• Prescription

Mexico Pet Supplements Pet Type Outlook (Revenue, USD Million, 2018 - 2030)

• Dogs

• Cats

• Others

Mexico Pet Supplements Form Outlook (Revenue, USD Million, 2018 - 2030)

• Pills/Tablets

• Chewables

• Powders

• Others

Mexico Pet Supplements Supplement Type Outlook (Revenue, USD Million, 2018 - 2030)

• Multivitamins

• Probiotics And Digestive Enzymes

• Omega-3 Fatty Acids

• Glucosamine And Chondroitin

• Antioxidants

• CBD Supplements

• Others

Mexico Pet Supplements Application Outlook (Revenue, USD Million, 2018 - 2030)

• Skin & Coat

• Hip & Joint

• Digestive Health

• Immune Support

• Weight Management

• Oral/Dental Health

• Heart Health

• Cognitive Function

• Calming/ Anxiety & Stress Relief

• Muscle & Performance

• Eye Health

• Kidney & Liver Support

• Multivitamins

• Allergy Relief

• Urinary Health

Mexico Pet Supplements Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

• Online

• Offline

  • Hypermarkets & Supermarkets

  • Pet Specialty Stores

  • Pharmacy & Drug Stores

  • Convenience Stores

  • Veterinary Clinics

  • Others

List of Key Players in the Mexico Pet Supplements Market

• Nestlé S.A (Purina)

• Bimeda Inc.

• Innopharma

• Colgate-Palmolive Company

• Mars Inc.

• Virbac

• Vetoquinol

• Pets Pharma

• Elanco

• Labyes